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WHO IS 269 ? “269” is the number of a calf who was born on an Israeli dairy farm. He was destined for slaughter soon after his birth, but thankfully, he was saved shortly before his scheduled execution. By branding his number onto our bodies, we show our solidarity with the victims of the animal holocaust all around the world, remembering never to forget. The 269life movement spread rapidly across the world, and has finally arrived in South Africa. A group of dedicated activists in Cape Town has begun pushing the message of 269 in South Africa, with radical demonstrations appealing to the public to change their selfish, heartless ways – behaviours which are destroying the planet as well as the innocent beings who inhabit it.