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The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California's skateboarding, surf, punk, and hip-hop cultures. The design is reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of "streetwear" at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories. In late 2008, The Hundreds also launched a shoe program monikored The Hundreds Footwear. And in 2009, The Hundreds optical program, The Hundreds Eyewear, debuted to the public. More than just an online magazine or clothing line, The Hundreds is a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase. The Hundreds is Huge.