Top Beauty Influencers on Instagram in Seoul (2026)

Discover the top Beauty influencers on Instagram in Seoul for 2026 and meet the Seoul glam Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right local partners.

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Who Are the Top Beauty Influencers on Instagram in Seoul?

Explore the top Beauty influencers on Instagram in Seoul for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Seoul Instagrammers in the Beauty niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Maude Apatow

    @maudeapatowInstagramSouth Korea, Seoul, Seongdong

    @jewelboxpictures

    Hashtags#hoshinoyatokyo#hoshinoyakaruizawa
    Mentions
    @jewelboxpictures@jewelboxpictures
    Followers3.7M
    Engagement rate2.6%
    Average likes136K
    Audience quality score48/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-1.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States40.3%
    Brazil4.2%
    France4.2%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner18.6%
    Cat Owner11.4%
    Photography10.2%
  2. 2. 나하은 (Na Haeun)

    @awesomehaeunInstagramSouth Korea, Seoul, Gwang-jin

    ▪︎Highup Entertainment ▪︎Official Instagram ▪︎Managed By Mom

    Hashtags#나하은#nahaeun#시구#두산
    Followers1.8M
    Engagement rate3.5%
    Average likes54.8K
    Audience quality score72/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Spain16.7%
    South Korea8.3%
    United States8.3%
    InterestsTopics creator’s audience engages with the most.
    Arts15.9%
    Food12.2%
    Dog Owner11.0%
  3. 3. FATBOY ANIMATIONS

    @fatboykenyaInstagramSouth Korea, Seoul, Yongsan

    Animation. TikTok @fatboykenya Youtube @fatboykenya.

    Hashtags#fyp#trending#pintolotto
    Followers806K
    Engagement rate2.1%
    Average likes8.2K
    Audience quality score74/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+55.1%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Kenya73.3%
    United Kingdom5.0%
    United States3.3%
    InterestsTopics creator’s audience engages with the most.
    Music17.0%
    Graphic Designer16.3%
    Photography12.8%
  4. 4. BTS JIMIN || 지민 🐥🐾 (FANPAGE)

    @jimincutInstagramSouth Korea, Seoul, Yongsan

    ❝The true love first begins in 𝙇𝙊𝙑𝙀 𝙔𝙊𝙐𝙎𝙀𝙇𝙁.❞ ➳JIMIN DAILY UPDATES!!!++CONTENTS Use "JIMINCUT" code for 10% off if you buy anything from @cokodive

    Hashtags#beyond_the_story#jiminuse
    Followers642K
    Engagement rate0.7%
    Average likes4.3K
    Audience quality score64/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia22.2%
    South Korea22.2%
    Italy11.1%
    InterestsTopics creator’s audience engages with the most.
    Music24.0%
    Dog Owner12.0%
    Dancer8.0%
  5. 5. ashley 빛나⋆˚⟡˖ ࣪

    @ashleybchoiInstagramSouth Korea, Seoul, Jung

    @ashthetic_guide ☕︎

    Mentions
    @alo@alo@roses_are_rosie@roses_are_rosie
    Followers571K
    Engagement rate1.9%
    Average likes12.1K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States19.6%
    South Korea13.7%
    United Kingdom5.9%
    InterestsTopics creator’s audience engages with the most.
    Music18.9%
    Fashion17.6%
    Dog Owner13.5%
  6. 6. Diyana Halik

    @diyanahalikInstagramSouth Korea, Seoul, Seodaemun

    Email: or for enquiries on reviews and Aaron Aziz Purchase my hijabs or connect with me by just one click 👇🏽

    Hashtags#abelovedprincess#boardingschool#ahliaami#dahliaarissaaaron
    Mentions
    @dahliaarissaaaron@dahliaarissaaaron
    Followers523K
    Engagement rate0.2%
    Average likes1.7K
    Audience quality score76/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Malaysia63.0%
    Singapore16.7%
    Indonesia7.4%
    InterestsTopics creator’s audience engages with the most.
    Mommy24.5%
    Fashion17.4%
    Food8.2%
  7. 7. Marta - Ratolina

    @heyratolinaInstagramSouth Korea, Seoul, Seodaemun

    Content Creator. Livin’ la vida beauty, hater de la purpurina facial, fan extrema del Canario de mi vida. (Mi gato es el verdadero protagonista aquí)

    Hashtags#liplatex#lowmingo
    Mentions
    @rimmellondones@rimmellondones@rarebeauty@rarebeauty@realtechniques@realtechniques+1@maquillalia
    Followers480K
    Engagement rate2.6%
    Average likes9.5K
    Audience quality score78/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Spain49.0%
    Mexico9.4%
    Colombia6.3%
    InterestsTopics creator’s audience engages with the most.
    Makeup Artist20.1%
    Dog Owner11.5%
    Fashion8.1%
  8. 8. lily

    @_lilyisInstagramSouth Korea, Seoul, Yongsan

    hi, bloomies🌱🌷 beauty & tips ・ california ✨ 400k on tiktok, 500k on yt 🤍 💌:

    Hashtags#anuapa
    Mentions
    @arencia_global@arencia_global@overtonecolor@overtonecolor
    Followers475K
    Engagement rate1.1%
    Average likes8.9K
    Audience quality score39/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+9.9%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States27.0%
    Brazil7.0%
    South Korea6.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion16.4%
    Music14.6%
    Dancer12.7%
  9. 9. SUSAN YARA

    @susanyaraInstagramSouth Korea, Seoul

    Founder: @naturium YouTube: @mixedmakeup YOUR SKINCARE MOM! Born in Seoul. Raised in New Mexico. Living in Miami🌴 Email:

    Hashtags#sunscreen#beauty#skincare#cosmetictreatment
    Mentions
    @janethechemist@janethechemist@koparibeauty@koparibeauty@drninadesai@drninadesai+3@opustone, @kobelandco, @nyxcosmetics
    Followers454K
    Engagement rate0.3%
    Average likes1.3K
    Audience quality score51/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States52.0%
    Canada6.0%
    United Kingdom5.0%
    InterestsTopics creator’s audience engages with the most.
    Mommy20.5%
    Makeup Artist13.3%
    Food10.7%
  10. 10. Su Park 수리

    @surisuyInstagramSouth Korea, Seoul

    PARIS / SEOUL @forbes 30 under 30 Entrepreneur, curator, adj. professor in art & culture @surimaison @suriparis @sunamistorm

    Hashtags#ad#martellcognac
    Mentions
    @maisonkorea@maisonkorea@thv@thv
    Followers422K
    Engagement rate1.1%
    Average likes14.8K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+5.7%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea27.9%
    United States18.0%
    Italy8.2%
    InterestsTopics creator’s audience engages with the most.
    Fashion23.2%
    Travel15.7%
    Food14.8%

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How We Rank the Top Beauty Influencers on Instagram in Seoul

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top beauty influencers on Instagram in Seoul in 2026?

As of November 2026, the most followed of the top beauty influencers on Instagram in Seoul is Maude Apatow with 3.7M followers, followed by @awesomehaeun and FATBOY ANIMATIONS. This ranking lists 394 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find beauty influencers on Instagram in Seoul for my brand?

Start with this ranking of 394 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top beauty influencers on Instagram in Seoul ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for beauty influencers on Instagram in Seoul?

The creators in this ranking have an average engagement rate of 1.6%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do beauty influencers on Instagram in Seoul charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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