Top Gen Z Influencers on Instagram in UK (2026)

Discover the top Gen Z influencers on Instagram in UK for 2026 and meet the British zoomer Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Gen Z Influencers on Instagram in UK?

Explore the top Gen Z influencers on Instagram in UK for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover British Instagrammers in the Gen Z niche. To explore detailed creator analytics and find more accounts, .

  1. 1. J U L I O P E Ñ A F. D E Z

    @juliopfernandezInstagramUnited Kingdom, England, Greater London

    Just love people London📍 @yourocktalent @anoncontent @granviacomunica

    Hashtags#newgen#bazaarseptiembre
    Mentions
    @inmajimenezbazaar@inmajimenezbazaar@alvarogracia@alvarogracia@wildvandijk@wildvandijk+7@ysl, @pedrocedeno1, @elhormiguero, @lydiabosch, @festivaldemerida, @poloralphlauren, @breitling
    Followers3.6M
    Engagement rate2.8%
    Average likes81.1K
    Audience quality score26/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Argentina21.2%
    Venezuela18.2%
    Peru9.1%
    InterestsTopics creator’s audience engages with the most.
    Photography14.3%
    Dog Owner14.3%
    Dancer14.3%
  2. 2. Saatchi Gallery

    @saatchi_galleryInstagramUnited Kingdom, England, London, Westminster

    ⭐️ A charity providing an innovative platform for contemporary art & culture ⭐️ 🌼 BOOK FLOWERS SUMMER SEASON NOW 🌼 Tickets below ⬇️ 🔗

    Hashtags#artlondon#flowerssaatchigallery#thingstodoinlondon#summerart
    Mentions
    @jamelshabazz@jamelshabazz@rollie6x6@rollie6x6@galeriebenetaschen@galeriebenetaschen+5@ryca_artist, @jolovesofficial, @40ftbrewery, @culturaltraffic, @wearedelasoul
    Followers2.3M
    Engagement rate0.06%
    Average likes1.4K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States18.0%
    United Kingdom8.2%
    Germany8.2%
    InterestsTopics creator’s audience engages with the most.
    Arts24.5%
    Photography14.1%
    Graphic Designer8.9%
  3. 3. Jamil Jamel Neffati

    @neffatibrothersInstagramUnited Kingdom, England, North West, Blackburn with Darwen

    CEO @worldfreakfightleague ✉️ Ghostcat E-bikes link below👇🏽

    Mentions
    @dagsoon@dagsoon
    Followers1.7M
    Engagement rate0.01%
    Average likes-
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Poland29.6%
    Spain11.1%
    United States11.1%
    InterestsTopics creator’s audience engages with the most.
    Music32.7%
    Acting10.2%
    Entrepreneur10.2%
  4. 4. Jessica Wright

    @jesswright77InstagramUnited Kingdom, England, London, Westminster

    TV, Fashion, Beauty & Raising Awareness for CHD’s Mgmt- Podcast- @girls_no_filter @jesswrightlifestyle @jesswrighthome

    Hashtags#styleitout#fandfclothing#thegenerations#womensfashion
    Mentions
    @bbcmorninglive@bbcmorninglive@bbc@bbc@fandfclothing@fandfclothing+1@zara
    Followers1.5M
    Engagement rate0.3%
    Average likes2.7K
    Audience quality score63/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom40.5%
    United States18.9%
    United Arab Emirates4.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion22.9%
    Dog Owner11.2%
    Blogger10.2%
  5. 5. Zinnia

    @zinniakumarInstagramUnited Kingdom, England, London, Westminster

    🐦‍🔥 birds @duckandfowl

    Hashtags#gqmoty
    Mentions
    @moreorlessmag@moreorlessmag@zacbayly@zacbayly@nishavanberkelmakeup@nishavanberkelmakeup+7@shellarubymartin, @jaimeperlman, @studio_jackson, @kphelan123, @supriya_lele, @cartier, @hiromi_ueda
    Followers1.5M
    Engagement rate0.8%
    Average likes11.5K
    Audience quality score45/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Australia18.9%
    United Kingdom18.9%
    Indonesia9.4%
    InterestsTopics creator’s audience engages with the most.
    Photography24.1%
    Fashion24.1%
    Dog Owner10.3%
  6. 6. Roman Kemp

    @romankempInstagramUnited Kingdom, England, London, Westminster

    @ffsmydadis

    Hashtags#ad#thenationsnetwork
    Mentions
    @lenovo@lenovo@joesbuddyline@joesbuddyline@spiderinmybath@spiderinmybath+3@samthompsonuk, @socceraid, @unicef_uk
    Followers1.5M
    Engagement rate0.6%
    Average likes7.1K
    Audience quality score28/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom35.1%
    United States8.8%
    Germany5.3%
    InterestsTopics creator’s audience engages with the most.
    Music19.2%
    Dog Owner15.8%
    Photography6.7%
  7. 7. Mat Watson

    @matwatsoncarsInstagramUnited Kingdom, England, South East, Surrey

    My new book available for preorder now! 👇🏻

    Hashtags#iwcpilot#iwcracing#performancechronograph#ad
    Mentions
    @porschecentrereading@porschecentrereading
    Followers1.3M
    Engagement rate2.3%
    Average likes21.7K
    Audience quality score60/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.5%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States15.1%
    United Kingdom13.7%
    India5.5%
    InterestsTopics creator’s audience engages with the most.
    Automotive33.1%
    Dog Owner12.7%
    Photography8.4%
  8. 8. Wiktoria Bochnak

    @kartoniiInstagramUnited Kingdom, England, North East, Darlington

    ♡

    Mentions
    @sephorapolska@sephorapolska@badgalriri@badgalriri@honeymoon@honeymoon+2@julitarozalska, @fortniteoficjalnie
    Followers1.3M
    Engagement rate3.9%
    Average likes52.4K
    Audience quality score60/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Poland94.1%
    Ecuador2.9%
    Norway2.9%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner46.7%
    Beauty13.3%
    Photography13.3%
  9. 9. Ewa Swoboda

    @litttlerunnerInstagramUnited Kingdom

    •26.07 🎂 @puma

    Hashtags#reklama#galaxyzflip6#galaxywatchultra#te
    Mentions
    @samsungpolska@samsungpolska
    Followers1.1M
    Engagement rate6.3%
    Average likes95.7K
    Audience quality score56/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+17.9%
    201920202021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Poland65.0%
    United Kingdom15.4%
    Greece6.0%
    InterestsTopics creator’s audience engages with the most.
    Fitness15.4%
    Fashion14.1%
    Food12.8%
  10. 10. B E L I Z E H A S S A N

    @bellehassanInstagramUnited Kingdom

    🤍 LIFE, MAKEUP, FASHION 🤍 🫧🫧🫧🫧🫧🫧🫧🫧🫧🫧🫧 Management 💌 @nofilterprmanagement

    Followers857K
    Engagement rate0.2%
    Average likes1.3K
    Audience quality score33/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom60.4%
    United States10.4%
    Ghana4.2%
    InterestsTopics creator’s audience engages with the most.
    Makeup Artist21.7%
    Fashion21.7%
    Blogger13.3%

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How We Rank the Top Gen Z Influencers on Instagram in UK

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top Gen Z influencers on Instagram in UK in 2026?

As of November 2026, the most followed of the top Gen Z influencers on Instagram in UK is J U L I O P E Ñ A F. D E Z with 3.6M followers, followed by Saatchi Gallery and Jamil Jamel Neffati. This ranking lists 829 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find Gen Z influencers on Instagram in UK for my brand?

Start with this ranking of 829 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top Gen Z influencers on Instagram in UK ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for Gen Z influencers on Instagram in UK?

The creators in this ranking have an average engagement rate of 1.7%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do Gen Z influencers on Instagram in UK charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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