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Top Gen Z Influencers on Instagram in UK (2026)

Discover the top Gen Z influencers on Instagram in UK for 2026 and meet the British zoomer Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Explore the top Gen Z influencers on Instagram in UK for October 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover British Instagrammers in the Gen Z niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Bentley Motors

    @bentleymotorsInstagramUnited Kingdom, England, North West, Cheshire

    The extraordinary new Bentley Bentayga. The most powerful Bentayga to date.

    Hashtags#bentley#bentayga#continentalgt#akrapovič
    Mentions
    @akrapovic@akrapovic@ismailstewart@ismailstewart
    Followers11M
    Engagement rate0.1%
    Average likes6.3K
    Audience quality score63/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany18.0
    United States10.3
    France10.3
    InterestsTopics creator’s audience engages with the most.
    Automotive20.9
    Photography9.9
    Music9.9

  2. 2. IMJUSTBAIT

    @imjustbaitInstagramUnited Kingdom

    The Home of UK Gen Z Culture by @imjustmediagroup DAZN PPV ⤵️

    Hashtags#goatarchives
    Followers5.2M
    Engagement rate0.2%
    Average likes7.1K
    Audience quality score64/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom45.3
    Jamaica4.7
    Ireland3.1
    InterestsTopics creator’s audience engages with the most.
    Music20.3
    Dog Owner10.1
    Comedy5.8

  3. 3. VICE News

    @vicenewsInstagramUnited Kingdom

    No bio

    Mentions
    @betmgm@betmgm
    Followers2.7M
    Engagement rate0.0%
    Average likes690.50
    Audience quality score63/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    20212022202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Spain28.4
    United States21.6
    United Kingdom17.1
    InterestsTopics creator’s audience engages with the most.
    Music15.1
    Photography12.8
    Fitness10.5

  4. 4. Saatchi Gallery

    @saatchi_galleryInstagramUnited Kingdom, England, London, Westminster

    ⭐️ A charity providing an innovative platform for contemporary art & culture ⭐️ 🌼 BOOK FLOWERS SUMMER SEASON NOW 🌼 Tickets below ⬇️ 🔗

    Hashtags#artlondon#flowerssaatchigallery#thingstodoinlondon#summerart
    Mentions
    @jamelshabazz@jamelshabazz@rollie6x6@rollie6x6@bojorquez5@bojorquez5+6@galeriebenetaschen, @ryca_artist, @jolovesofficial, @40ftbrewery, @culturaltraffic, @wearedelasoul
    Followers2.3M
    Engagement rate0.1%
    Average likes1.4K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States18.0
    United Kingdom8.2
    Germany8.2
    InterestsTopics creator’s audience engages with the most.
    Arts24.5
    Photography14.1
    Graphic Designer8.9

  5. 5. Jamil Jamel Neffati

    @neffatibrothersInstagramUnited Kingdom, England, North West, Blackburn with Darwen

    CEO @worldfreakfightleague ✉️ Ghostcat E-bikes link below👇🏽

    Mentions
    @dagsoon@dagsoon
    Followers1.7M
    Engagement rate0.0%
    Average likes-1
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Poland29.6
    Spain11.1
    United States11.1
    InterestsTopics creator’s audience engages with the most.
    Music32.7
    Acting10.2
    Entrepreneur10.2

  6. 6. David Silva

    @david21lvaInstagramUnited Kingdom, England, North West, Manchester

    No bio

    Hashtags#silva#leyenda#futbol#benditachampions
    Mentions
    @guiapenin@guiapenin
    Followers1.7M
    Engagement rate0.4%
    Average likes3.6K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Spain19.7
    United Kingdom12.7
    Ukraine4.2
    InterestsTopics creator’s audience engages with the most.
    Sports13.6
    Travel9.9
    Fitness8.6

  7. 7. Harper's Bazaar UK

    @bazaarukInstagramUnited Kingdom, England, London, Westminster

    Fashion, beauty, art, culture, travel.

    Hashtags#raye#mayajama#michelleyeoh#princessofwales
    Followers1.6M
    Engagement rate0.1%
    Average likes595
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States14.4
    Italy11.5
    United Kingdom9.6
    InterestsTopics creator’s audience engages with the most.
    Fashion33.9
    Photography14.7
    Dog Owner7.8

  8. 8. Jessica Wright

    @jesswright77InstagramUnited Kingdom, England, London, Westminster

    TV, Fashion, Beauty & Raising Awareness for CHD’s Mgmt- Podcast- @girls_no_filter @jesswrightlifestyle @jesswrighthome

    Hashtags#styleitout#fandfclothing#thegenerations#womensfashion
    Mentions
    @bbcmorninglive@bbcmorninglive@bbc@bbc@fandfclothing@fandfclothing+1@zara
    Followers1.5M
    Engagement rate0.3%
    Average likes2.7K
    Audience quality score63/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom40.5
    United States18.9
    United Arab Emirates4.1
    InterestsTopics creator’s audience engages with the most.
    Fashion22.9
    Dog Owner11.2
    Blogger10.2

  9. 9. Zinnia

    @zinniakumarInstagramUnited Kingdom, England, London, Westminster

    🐦‍🔥 birds @duckandfowl

    Hashtags#gqmoty
    Mentions
    @moreorlessmag@moreorlessmag@zacbayly@zacbayly@nishavanberkelmakeup@nishavanberkelmakeup+7@shellarubymartin, @jaimeperlman, @studio_jackson, @kphelan123, @supriya_lele, @cartier, @hiromi_ueda
    Followers1.5M
    Engagement rate0.8%
    Average likes11.5K
    Audience quality score45/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Australia18.9
    United Kingdom18.9
    Indonesia9.4
    InterestsTopics creator’s audience engages with the most.
    Photography24.1
    Fashion24.1
    Dog Owner10.3

  10. 10. Roman Kemp

    @romankempInstagramUnited Kingdom, England, London, Westminster

    @ffsmydadis

    Hashtags#ad#thenationsnetwork
    Mentions
    @lenovo@lenovo@joesbuddyline@joesbuddyline@spiderinmybath@spiderinmybath+3@samthompsonuk, @socceraid, @unicef_uk
    Followers1.5M
    Engagement rate0.6%
    Average likes7.1K
    Audience quality score28/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom35.1
    United States8.8
    Germany5.3
    InterestsTopics creator’s audience engages with the most.
    Music19.2
    Dog Owner15.8
    Photography6.7

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How We Rank the Top Gen Z Influencers on Instagram in UK

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Rated by the Brands Who Use It Every Day

See why marketers and agencies choose Heepsy to run their influencer programs.

“It’s made it so much easier to find the right influencers and manage our collaborations. The platform has everything we need, from finding and vetting influencers to managing collabs and payments.”
ErinHead of Brand Marketing
“We’ve used multiple influencer platforms, but Heepsy stands out for its affordability and how easy it is to use. Highly recommended for any brand looking to scale influencer marketing.”
OwenInfluencer Marketing Manager
“Heepsy offers a diverse range of powerful features, including customizable reports on influencer performance and campaign ROI that help us refine our strategy.”
TariqHead of Global Partnerships

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

How are the top influencers ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match the ranking’s network, niche, and location. Rankings are refreshed monthly with the latest public data. Each card also shows engagement rate, average likes, and audience quality, so you can compare creators beyond their size.

How often is the ranking updated?

Rankings are refreshed every month with the latest public data, so the list always reflects current performance.

Can I filter influencers by specific location or niche?

Yes. With a free Heepsy account you can search by topic, location, followers, engagement, audience demographics and more.

What metrics are used to calculate engagement rate?

Engagement rate is the average of likes and comments on recent posts divided by follower count. Suspicious activity is excluded.

How can I access full influencer reports?

Click “Unlock full profile” on any creator and sign up for free to see audience demographics, authenticity, growth and pricing estimates.

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