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Top Hair Influencers on Instagram in São Paulo (2026)

Discover the top Hair influencers on Instagram in São Paulo for 2026 and meet the São Paulo hairstyling Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right local partners.

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Who Are the Top Hair Influencers on Instagram in São Paulo?

Explore the top Hair influencers on Instagram in São Paulo for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover São Paulo Instagrammers in the Hair niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Lexa

    @lexaInstagramBrazil, São Paulo, Tatuape

    Cantora, Compositora e Apresentadora. SOM LIVRE 24 países 🌎 Shows: (21)99883-7830 🌺 OUÇA NECESSITO👇🏻

    Hashtags#salveosul
    Mentions
    @ricardovianna@ricardovianna@gmfotografias94@gmfotografias94@brunobacck@brunobacck+3@pedrooagah, @bytiagocarvalho, @applehouseparaty
    Followers20.4M
    Engagement rate0.2%
    Average likes28.3K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil81.3%
    Portugal4.0%
    India2.7%
    InterestsTopics creator’s audience engages with the most.
    Mommy11.9%
    Photography10.9%
    Dog Owner8.9%

  2. 2. Fernanda Schneider 🌈🔮🤍🧚🏻☁️

    @fefeInstagramBrazil, São Paulo, Ipiranga

    atriz | apresentadora ✞ • tiktok: @fefe (+16,9M) • embaixadora @childfundbrasil

    Hashtags#climaglobal#aquecimentoglobal#criseclimatica#mudancaclimatica
    Mentions
    @costatto@costatto
    Followers6.8M
    Engagement rate0.2%
    Average likes11.2K
    Audience quality score29/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil70.6%
    United States5.9%
    Portugal3.9%
    InterestsTopics creator’s audience engages with the most.
    Music19.0%
    Model10.3%
    Singer10.3%

  3. 3. Thaeme Mariôto

    @thaemeInstagramBrazil, São Paulo, Campo Belo

    Cantora da @thaemeethiago 🎤 Ouça “Entregador”

    Hashtags#thaemeethiago#blackfriday
    Mentions
    @lilietur@lilietur@datitiababystore@datitiababystore@izaouti@izaouti+2@atelierrococo, @thaemeethiago
    Followers6.6M
    Engagement rate0.1%
    Average likes8.5K
    Audience quality score67/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil75.8%
    Peru6.5%
    Spain4.8%
    InterestsTopics creator’s audience engages with the most.
    Mommy28.6%
    Dog Owner14.3%
    Fitness6.3%

  4. 4. Jake Leal

    @jakelealoficialInstagramBrazil, São Paulo, Bela Vista

    🌍Rota dos Sonhos ✨Luxo é fazer de cada canto do mundo um lar para sua alma Embaixadora: @msccruzeirosbrasil @bluefitacademia 🔑 @rivieraimoveisdeluxo

    Hashtags#publisher#gmaromagazine#magazine#submissions
    Mentions
    @maririghez@maririghez@karolmakehair@karolmakehair@sheinbrasil@sheinbrasil+3@thaisdamasiomakeup, @teacherdosfamosos, @dramarianamattedi
    Followers3.4M
    Engagement rate0.7%
    Average likes21.7K
    Audience quality score44/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil89.0%
    United States2.0%
    Portugal2.0%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner13.7%
    Fitness13.7%
    Food7.6%

  5. 5. Natália Toscano

    @nataliaftoscanoInstagramBrazil, São Paulo, São José do Rio Preto

    💍Esposa @zenetotoscanooficial 💙Mãe do José Filho 💖Mãe da Angelina 📲Assessoria:(17)99658.0008 📦Caixa Postal:2519 Cep:15070-970

    Hashtags#loiro#cabeloslongos#loirodivo#cabeloscurtos
    Mentions
    @liviacardosofotografia@liviacardosofotografia@capibumbuffet@capibumbuffet@mundinhokidsrp@mundinhokidsrp+5@ateliedoceseafins, @queijadinha_da_taty_, @yesdabarakatpipocasgourmet, @lialine, @leiajuliana_
    Followers3.3M
    Engagement rate0.1%
    Average likes6.5K
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil72.1%
    United States7.0%
    Portugal7.0%
    InterestsTopics creator’s audience engages with the most.
    Mommy35.4%
    Dog Owner8.9%
    Fashion7.6%

  6. 6. Marco Antonio de Biaggi

    @mbiaggiInstagramBrazil, São Paulo, Perus

    HAIRSTYLIST ✂️ ▫️Founder @mghairdesign & @mabhaircosmetics 📖 Best-Seller: “A Beleza da vida” 🎙️Palestrante 2x TED X Speaker

    Hashtags#mghairdesign#repost#surfblond
    Mentions
    @quelblascovi@quelblascovi@juhaantero@juhaantero@anokyai@anokyai+2@adrianoliveira, @ellebrasil
    Followers2.6M
    Engagement rate0.01%
    Average likes172
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.9%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil77.8%
    United States4.4%
    Spain4.4%
    InterestsTopics creator’s audience engages with the most.
    Hair Dresser31.0%
    Fashion15.9%
    Makeup Artist12.7%

  7. 7. 𝖦𝗂𝗈𝗏𝖺𝗇𝗇𝖺 𝖱𝗈𝗊𝗎𝖾 💋

    @giroquueInstagramBrazil, São Paulo, Itaim Bibi

    Owner: @giroqueshop Somos luz que reconhece luz… ✨ DEUS 🤍 26 anos, leonina. Paulista com alma de carioca ☀️ Assessoria: @joaopedro.produtor

    Mentions
    @royalpalmplazaresort@royalpalmplazaresort
    Followers2.6M
    Engagement rate2.4%
    Average likes74.9K
    Audience quality score76/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil78.3%
    Portugal4.4%
    Spain3.3%
    InterestsTopics creator’s audience engages with the most.
    Blogger13.2%
    Makeup Artist11.6%
    Fashion10.7%

  8. 8. ROBSON SOUZA | VISAGISTA

    @robson_souzaInstagramBrazil, São Paulo, Barueri

    Hair Stylist | Visagismo SP • Cinema • Moda • Agende (11) 4161-8439 • Publis @creativebeautysp @academyhaircreative

    Mentions
    @veraviel@veraviel
    Followers2M
    Engagement rate7.0%
    Average likes5.3K
    Audience quality score58/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+3.6%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil92.3%
    Bulgaria3.9%
    United States3.9%
    InterestsTopics creator’s audience engages with the most.
    Makeup Artist23.3%
    Mommy16.3%
    Fashion14.0%

  9. 9. Maria Cecilia e Rodolfo

    @mariaceciliaerodolfoInstagramBrazil, São Paulo, Aparecida

    👨‍👩‍👦‍👦 Papais do Pedro e do Martín 🎤 Shows: (16) 99103-4294 (11) 96619-7437 Ouça agora FLOR DE MARACUJÁ 🌸👇

    Hashtags#mariacecíliaerodolfo#18anosmcr#mcer#mariaceciliaerodolfo
    Mentions
    @joaoboscoevinicius@joaoboscoevinicius
    Followers2M
    Engagement rate0.05%
    Average likes1.4K
    Audience quality score53/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil82.1%
    Spain3.6%
    Peru3.6%
    InterestsTopics creator’s audience engages with the most.
    Mommy16.3%
    Dog Owner14.3%
    Fashion12.2%

  10. 10. EDER FERNANDO

    @ederfernandoInstagramBrazil, São Paulo, Agua Rasa

    Sem Deus é impossível 🙏🏼 • Embaixador Global @braehaircare @braeprobr • Referência em cor e extensão • Agendamentos pelo link abaixo | SP

    Hashtags#hair#transformaçãodecabelo#megahair
    Mentions
    @marinaruybarbosa@marinaruybarbosa@braehaircare@braehaircare@bianca@bianca
    Followers2M
    Engagement rate11.9%
    Average likes220K
    Audience quality score51/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil85.4%
    United States3.4%
    Portugal2.3%
    InterestsTopics creator’s audience engages with the most.
    Hair Dresser17.7%
    Mommy14.4%
    Fashion12.3%

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How We Rank the Top Hair Influencers on Instagram in São Paulo

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top hair influencers on Instagram in São Paulo in 2026?

As of November 2026, the most followed of the top hair influencers on Instagram in São Paulo is Lexa with 20.4M followers, followed by Fernanda Schneider and Thaeme Mariôto. This ranking lists 2,125 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find hair influencers on Instagram in São Paulo for my brand?

Start with this ranking of 2,125 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top hair influencers on Instagram in São Paulo ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for hair influencers on Instagram in São Paulo?

The creators in this ranking have an average engagement rate of 2.3%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do hair influencers on Instagram in São Paulo charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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