Top Marketing Influencers on Instagram in Brazil (2026)

Discover the top Marketing influencers on Instagram in Brazil for 2026 and meet the Brazilian marketing Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Explore the top Marketing influencers on Instagram in Brazil for October 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Brazilian Instagrammers in the Marketing niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Marina Ruy Barbosa

    @marinaruybarbosaInstagramBrazil

    Actress Antartida - 2026 in theaters Tremembe - streaming on @primevideo Tremembe II - 2027 on prime video

    Mentions
    @primevideo@primevideo@veraegito@veraegito@fabianawinits@fabianawinits+5@asaphluccas, @anakutner, @paranoid_br, @primevideobr, @calzedoniabrasil
    Followers40.3M
    Engagement rate0.1%
    Average likes51.7K
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil71.4
    Portugal3.9
    Italy2.6
    InterestsTopics creator’s audience engages with the most.
    Fashion16.0
    Fitness12.0
    Makeup Artist9.6
  2. 2. Jair M. Bolsonaro

    @jairmessiasbolsonaroInstagramBrazil

    38• Presidente da República Federativa do Brasil. 🇧🇷

    Followers25.9M
    Engagement rate0.4%
    Average likes175K
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil87.5
    Botswana3.1
    Israel3.1
    InterestsTopics creator’s audience engages with the most.
    Dog Owner18.4
    Music9.2
    Fitness9.2
  3. 3. Deolane Bezerra

    @dra.deolanebezerraInstagramBrazil

    Deus é bom o tempo todo 🙏🏻 SITE OFICIAL @deobeautyoficial 👇🏻

    Mentions
    @solangebezerraoficial@solangebezerraoficial
    Followers22.1M
    Engagement rate5.0%
    Average likes2.3M
    Audience quality score75/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.5%
    2021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil76.6
    Angola9.4
    Portugal6.3
    InterestsTopics creator’s audience engages with the most.
    Fitness14.9
    Food13.4
    Photography13.4
  4. 4. BIANCA BOCA ROSA

    @biancaInstagramBrazil

    COMEÇOU BOCA ROSA FRIDAY 🥳 compre aqui ⬇️

    Mentions
    @misci__@misci__@bocarosabeauty@bocarosabeauty@leoalmeidamk@leoalmeidamk+1@rdsummit
    Followers19.3M
    Engagement rate0.4%
    Average likes47.9K
    Audience quality score60/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil86.3
    United States2.6
    Spain2.6
    InterestsTopics creator’s audience engages with the most.
    Makeup Artist24.3
    Fashion15.9
    Blogger10.3
  5. 5. Vivi

    @viviInstagramBrazil

    🇧🇷🎤 Embaixadora & sócia @neutrox 24h comigo @dailyvww / @qgvivi

    Mentions
    @jvamoura@jvamoura@trevosow@trevosow@neutrox@neutrox
    Followers13.9M
    Engagement rate0.3%
    Average likes57.8K
    Audience quality score19/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil87.0
    Estonia2.2
    Italy2.2
    InterestsTopics creator’s audience engages with the most.
    Music11.4
    Dog Owner11.4
    Youtuber9.1
  6. 6. Maiara e Maraisa

    @maiaraemaraisaInstagramBrazil, Goiás, Caldas Novas

    🎻 @inconcertmem 🛳️ @maiaraemaraisaemaltomar Publicidade: Shows: (62) 3241-7163 ⬇️ OUÇA iMEMsidão EP2

    Hashtags#morangocomchocolate
    Mentions
    @gabiidemorais@gabiidemorais
    Followers12.8M
    Engagement rate0.1%
    Average likes13.6K
    Audience quality score77/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil82.6
    Spain4.4
    Peru4.4
    InterestsTopics creator’s audience engages with the most.
    Singer10.5
    Music10.5
    Songwriter10.5
  7. 7. toguro

    @toguroInstagramBrazil, SĂŁo Paulo, Se

    📚formado em educação física 💡marketing 💰empresário de influenciadores 🍺proprietário fábrica alcoólica 🙏🏻Deus 📩:

    Followers11.2M
    Engagement rate0.7%
    Average likes1.2M
    Audience quality score61/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.3%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil84.9
    United States3.8
    Portugal3.8
    InterestsTopics creator’s audience engages with the most.
    Fitness24.4
    Dog Owner12.8
    Trainer11.5
  8. 8. Natalia Beauty

    @nataliabeautyInstagramBrazil

    brilhar não é sobre si, e sim sobre iluminar os outros ✨ empreendedora fora da caixa @nataliabeauty.clinic @beautyuniversitybrasil @nabeautyfranquias

    Hashtags#memes#humor#explore#frases
    Followers11.2M
    Engagement rate0.1%
    Average likes4.9K
    Audience quality score31/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil85.9
    Portugal4.7
    United States3.5
    InterestsTopics creator’s audience engages with the most.
    Beauty30.0
    Makeup Artist26.4
    Fashion11.8
  9. 9. Mari Gonzalez

    @marigonzalezInstagramBrazil

    imprensa @stampa_comunicacao

    Followers10M
    Engagement rate0.2%
    Average likes31.6K
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil79.5
    United States3.4
    Peru2.6
    InterestsTopics creator’s audience engages with the most.
    Fashion14.7
    Fitness12.0
    Lifestyle9.2
  10. 10. Ticiane Pinheiro 🅰️+

    @ticipinheiroInstagramBrazil, SĂŁo Paulo, Mogi das Cruzes, Jundiapeba

    Apresentadora de TV Sou doadora de ĂłrgĂŁos e tecidos

    Hashtags#globo#globoads#viu#ticianepinheiro
    Mentions
    @lollepinheiro@lollepinheiro@neston@neston@domingao@domingao+7@otaviano, @ocaiocoutinho, @helopinheiro1, @anitta, @cesartralli, @karinasatorahal, @sato_rahal
    Followers10M
    Engagement rate0.3%
    Average likes21.4K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil79.2
    Spain8.3
    Bulgaria2.1
    InterestsTopics creator’s audience engages with the most.
    Mommy15.0
    Fashion12.2
    Fitness12.2

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How We Rank the Top Marketing Influencers on Instagram in Brazil

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Rated by the Brands Who Use It Every Day

See why marketers and agencies choose Heepsy to run their influencer programs.

“It’s made it so much easier to find the right influencers and manage our collaborations. The platform has everything we need, from finding and vetting influencers to managing collabs and payments.”
ErinHead of Brand Marketing
“We’ve used multiple influencer platforms, but Heepsy stands out for its affordability and how easy it is to use. Highly recommended for any brand looking to scale influencer marketing.”
OwenInfluencer Marketing Manager
“Heepsy offers a diverse range of powerful features, including customizable reports on influencer performance and campaign ROI that help us refine our strategy.”
TariqHead of Global Partnerships

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

How are the top influencers ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match the ranking’s network, niche, and location. Rankings are refreshed monthly with the latest public data. Each card also shows engagement rate, average likes, and audience quality, so you can compare creators beyond their size.

How often is the ranking updated?

Rankings are refreshed every month with the latest public data, so the list always reflects current performance.

Can I filter influencers by specific location or niche?

Yes. With a free Heepsy account you can search by topic, location, followers, engagement, audience demographics and more.

What metrics are used to calculate engagement rate?

Engagement rate is the average of likes and comments on recent posts divided by follower count. Suspicious activity is excluded.

How can I access full influencer reports?

Click “Unlock full profile” on any creator and sign up for free to see audience demographics, authenticity, growth and pricing estimates.

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