Top Marketing Influencers on Instagram in Brazil (2026)

Discover the top Marketing influencers on Instagram in Brazil for 2026 and meet the Brazilian marketing Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Marketing Influencers on Instagram in Brazil?

Explore the top Marketing influencers on Instagram in Brazil for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Brazilian Instagrammers in the Marketing niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Marina Ruy Barbosa

    @marinaruybarbosaInstagramBrazil

    Actress Antartida - 2026 in theaters Tremembe - streaming on @primevideo Tremembe II - 2027 on prime video

    Mentions
    @primevideo@primevideo@veraegito@veraegito@fabianawinits@fabianawinits+6@asaphluccas, @anakutner, @ullissescampbell, @paranoid_br, @primevideobr, @calzedoniabrasil
    Followers40.3M
    Engagement rate0.1%
    Average likes51.7K
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil71.4%
    Portugal3.9%
    Italy2.6%
    InterestsTopics creator’s audience engages with the most.
    Fashion16.0%
    Fitness12.0%
    Makeup Artist9.6%
  2. 2. Jair M. Bolsonaro

    @jairmessiasbolsonaroInstagramBrazil

    38• Presidente da República Federativa do Brasil. 🇧🇷

    Followers25.9M
    Engagement rate0.4%
    Average likes175K
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil87.5%
    Botswana3.1%
    Israel3.1%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner18.4%
    Music9.2%
    Fitness9.2%
  3. 3. Deolane Bezerra

    @dra.deolanebezerraInstagramBrazil

    Deus é bom o tempo todo 🙏🏻 SITE OFICIAL @deobeautyoficial 👇🏻

    Mentions
    @solangebezerraoficial@solangebezerraoficial
    Followers22.1M
    Engagement rate5.0%
    Average likes2.3M
    Audience quality score75/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.5%
    2021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil76.6%
    Angola9.4%
    Portugal6.3%
    InterestsTopics creator’s audience engages with the most.
    Fitness14.9%
    Food13.4%
    Photography13.4%
  4. 4. BIANCA BOCA ROSA

    @biancaInstagramBrazil

    COMEÇOU BOCA ROSA FRIDAY 🥳 compre aqui ⬇️

    Mentions
    @misci__@misci__@bocarosabeauty@bocarosabeauty@leoalmeidamk@leoalmeidamk
    Followers19.3M
    Engagement rate0.4%
    Average likes47.9K
    Audience quality score60/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil86.3%
    United States2.6%
    Spain2.6%
    InterestsTopics creator’s audience engages with the most.
    Makeup Artist24.3%
    Fashion15.9%
    Blogger10.3%
  5. 5. Vivi

    @viviInstagramBrazil

    🇧🇷🎤 Embaixadora & sócia @neutrox 24h comigo @dailyvww / @qgvivi

    Mentions
    @jvamoura@jvamoura@trevosow@trevosow@neutrox@neutrox
    Followers13.9M
    Engagement rate0.3%
    Average likes57.8K
    Audience quality score19/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil87.0%
    Estonia2.2%
    Italy2.2%
    InterestsTopics creator’s audience engages with the most.
    Music11.4%
    Dog Owner11.4%
    Youtuber9.1%
  6. 6. Maiara e Maraisa

    @maiaraemaraisaInstagramBrazil, Goiás, Caldas Novas

    🎻 @inconcertmem 🛳️ @maiaraemaraisaemaltomar Publicidade: Shows: (62) 3241-7163 ⬇️ OUÇA iMEMsidão EP2

    Hashtags#morangocomchocolate
    Mentions
    @gabiidemorais@gabiidemorais
    Followers12.8M
    Engagement rate0.1%
    Average likes13.6K
    Audience quality score77/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil82.6%
    Spain4.4%
    Peru4.4%
    InterestsTopics creator’s audience engages with the most.
    Singer10.5%
    Music10.5%
    Songwriter10.5%
  7. 7. toguro

    @toguroInstagramBrazil, SĂŁo Paulo, Se

    📚formado em educação física 💡marketing 💰empresário de influenciadores 🍺proprietário fábrica alcoólica 🙏🏻Deus 📩:

    Followers11.2M
    Engagement rate0.7%
    Average likes1.2M
    Audience quality score61/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.3%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil84.9%
    United States3.8%
    Portugal3.8%
    InterestsTopics creator’s audience engages with the most.
    Fitness24.4%
    Dog Owner12.8%
    Trainer11.5%
  8. 8. Natalia Beauty

    @nataliabeautyInstagramBrazil

    brilhar não é sobre si, e sim sobre iluminar os outros ✨ empreendedora fora da caixa @nataliabeauty.clinic @beautyuniversitybrasil @nabeautyfranquias

    Hashtags#memes#humor#explore#frases
    Followers11.2M
    Engagement rate0.06%
    Average likes4.9K
    Audience quality score31/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil85.9%
    Portugal4.7%
    United States3.5%
    InterestsTopics creator’s audience engages with the most.
    Beauty30.0%
    Makeup Artist26.4%
    Fashion11.8%
  9. 9. Mari Gonzalez

    @marigonzalezInstagramBrazil

    imprensa @stampa_comunicacao

    Followers10M
    Engagement rate0.2%
    Average likes31.6K
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil79.5%
    United States3.4%
    Peru2.6%
    InterestsTopics creator’s audience engages with the most.
    Fashion14.7%
    Fitness12.0%
    Lifestyle9.2%
  10. 10. Ticiane Pinheiro 🅰️+

    @ticipinheiroInstagramBrazil, SĂŁo Paulo, Mogi das Cruzes, Jundiapeba

    Apresentadora de TV Sou doadora de ĂłrgĂŁos e tecidos

    Hashtags#globo#globoads#viu#ticianepinheiro
    Mentions
    @lollepinheiro@lollepinheiro@nescau@nescau@neston@neston+7@domingao, @otaviano, @ocaiocoutinho, @helopinheiro1, @anitta, @cesartralli, @karinasatorahal
    Followers10M
    Engagement rate0.3%
    Average likes21.4K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil79.2%
    Spain8.3%
    Bulgaria2.1%
    InterestsTopics creator’s audience engages with the most.
    Mommy15.0%
    Fashion12.2%
    Fitness12.2%

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How We Rank the Top Marketing Influencers on Instagram in Brazil

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top marketing influencers on Instagram in Brazil in 2026?

As of November 2026, the most followed of the top marketing influencers on Instagram in Brazil is Marina Ruy Barbosa with 40.3M followers, followed by Jair M. Bolsonaro and Deolane Bezerra. This ranking lists 15,802 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find marketing influencers on Instagram in Brazil for my brand?

Start with this ranking of 15,802 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top marketing influencers on Instagram in Brazil ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for marketing influencers on Instagram in Brazil?

The creators in this ranking have an average engagement rate of 0.8%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do marketing influencers on Instagram in Brazil charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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