Top Outdoor Influencers on Instagram in Germany (2026)

Discover the top Outdoor influencers on Instagram in Germany for 2026 and meet the German outdoor Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Outdoor Influencers on Instagram in Germany?

Explore the top Outdoor influencers on Instagram in Germany for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover German Instagrammers in the Outdoor niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Hannes Becker

    @hannes_beckerInstagramGermany

    Photographer @germanroamers Debut Photobook - WILD ATLANTIC 1.Oct ‘26 ↓

    Mentions
    @knesebeck_verlag@knesebeck_verlag@weltkai@weltkai
    Followers1.7M
    Engagement rate0.3%
    Average likes5.3K
    Audience quality score75/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany18.0%
    Italy7.7%
    United States7.7%
    InterestsTopics creator’s audience engages with the most.
    Photography51.2%
    Travel27.3%
    Lifestyle7.5%
  2. 2. Marie & Jake / Family • Travel • Hotel founders

    @mariefeandjakesnowInstagramGermany

    Hiiii, follow Marie 🇩🇪, Jake 🇦🇺 & Oscar 👶🏼 Baby girl coming 🐣 Creating a life where doing what we ❤️ & time are our luxury. ↓ Building our dreams & yours!

    Mentions
    @kaptenandson@kaptenandson
    Followers1.6M
    Engagement rate0.5%
    Average likes20.7K
    Audience quality score43/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.8%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States12.0%
    Australia10.6%
    France8.0%
    InterestsTopics creator’s audience engages with the most.
    Travel38.7%
    Photography19.9%
    Blogger15.1%
  3. 3. Outdoor & Travel - Photography

    @tom_juenemannInstagramGermany, Thüringen, Eichsfeld, Eichsfelder Kessel, Niederorschel

    Tom Jünemann On the road w/ @skadi.ontour YouTube | Lightroom Presets | Website

    Hashtags#reinebringen#norway#travelinspiration#hiking
    Followers1.1M
    Engagement rate0.3%
    Average likes2.9K
    Audience quality score60/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany24.1%
    Austria6.9%
    United States6.0%
    InterestsTopics creator’s audience engages with the most.
    Photography56.9%
    Travel31.9%
    Lifestyle6.8%
  4. 4. Michèle | Interieur

    @mi.interieurInstagramGermany

    Mein Traumhaus im Reihenhaus. DIY • Home ∙ Lifestyle be nice.

    Hashtags#diy#interior#wohnzimmer#schlafzimmer
    Mentions
    @meditpalmen@meditpalmen
    Followers991K
    Engagement rate2.1%
    Average likes6.2K
    Audience quality score84/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.+4.0%
    2022202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany39.6%
    Netherlands13.6%
    Belgium12.4%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner14.1%
    Makeup Artist10.9%
    Fashion10.9%
  5. 5. E. Stübing

    @herzenstimmeInstagramGermany, Hessen, Werra-Meißner-Kreis, Sontra

    EASY DIY"s IKEA HACKS and FINDS OUTFIT inspo & Low Carb and Sugarfree Foods daily in my Story 👉

    Hashtags#ikeafind#ikeahome#ikeahack#meinikea
    Mentions
    @ikeadeutschland@ikeadeutschland@ikea@ikea@ikeahackersofficial@ikeahackersofficial+1@amazonde
    Followers977K
    Engagement rate0.7%
    Average likes44.9K
    Audience quality score61/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.2%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany22.1%
    Finland16.3%
    France11.6%
    InterestsTopics creator’s audience engages with the most.
    Home Decor40.2%
    Home and Garden18.8%
    Mommy14.5%
  6. 6. Marcel - From Germany 🇩🇪📷

    @_marcelsiebertInstagramGermany, Bayern, Garmisch-Partenkirchen, Grainau

    | travel | outdoors | photography | culture 📍Allgäu 🏔️📷 📪

    Hashtags#madeira#allgäu#allgäueralpen#mountainlove
    Mentions
    @janisview@janisview
    Followers969K
    Engagement rate0.2%
    Average likes983
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany20.2%
    Italy6.9%
    United States6.9%
    InterestsTopics creator’s audience engages with the most.
    Photography49.5%
    Travel29.0%
    Dog Owner8.0%
  7. 7. Melike Kazar

    @easyinterieurInstagramGermany, Berlin

    • DIYs• Cleaning • Home• Food•Lifehacks • behind the scenes @melikekazar • enthält Werbung//Impressum 👇🏼

    Hashtags#easyinterieur#diy#cleaning#clean
    Mentions
    @eufylife@eufylife@nissandeutschland@nissandeutschland
    Followers909K
    Engagement rate0.1%
    Average likes845
    Audience quality score66/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany38.9%
    Norway7.6%
    Sweden7.6%
    InterestsTopics creator’s audience engages with the most.
    Home Decor38.3%
    Blogger25.0%
    Mommy21.0%
  8. 8. Rosemarie Thiedmann

    @live.like.archiInstagramGermany

    🔸Inspiration, die dein Zuhause schöner macht 🔸DIY - INTERIOR - FASHION 🔸Architektin • ich gestalte Räume ✨

    Hashtags#hausbau#diy#garten#garteninspiration
    Followers760K
    Engagement rate0.8%
    Average likes17.8K
    Audience quality score73/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+2.0%
    2025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany60.0%
    Netherlands12.0%
    Poland8.0%
    InterestsTopics creator’s audience engages with the most.
    Travel14.0%
    Dog Owner12.0%
    Fashion12.0%
  9. 9. Michael Kagerer

    @michaelkagererInstagramGermany

    Outdoor | Sports | Travel 🎥 Where should I go next? Based in Munich, Germany ✉️

    Hashtags#adventure#earth#nature#outdoor
    Mentions
    @clocksandcolours@clocksandcolours
    Followers626K
    Engagement rate0.3%
    Average likes3.2K
    Audience quality score70/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.8%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany14.6%
    United States12.2%
    Italy8.3%
    InterestsTopics creator’s audience engages with the most.
    Photography53.5%
    Travel24.4%
    Dog Owner8.4%
  10. 10. Carlo Sommer

    @casacarloInstagramGermany

    Moderator, Entertainer, Comedian 🎤 Podcast „Club Carlo“ Impressum: @impressum_carlo

    Mentions
    @philipshomelivingdach@philipshomelivingdach@dm_deutschland@dm_deutschland
    Followers525K
    Engagement rate4.1%
    Average likes17.5K
    Audience quality score75/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.

    Not enough data yet

    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany59.2%
    Bulgaria11.8%
    Poland7.9%
    InterestsTopics creator’s audience engages with the most.
    Fashion15.8%
    Makeup Artist10.5%
    Music10.5%

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How We Rank the Top Outdoor Influencers on Instagram in Germany

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top outdoor influencers on Instagram in Germany in 2026?

As of November 2026, the most followed of the top outdoor influencers on Instagram in Germany is Hannes Becker with 1.7M followers, followed by Marie & Jake and Outdoor & Travel. This ranking lists 1,150 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find outdoor influencers on Instagram in Germany for my brand?

Start with this ranking of 1,150 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top outdoor influencers on Instagram in Germany ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for outdoor influencers on Instagram in Germany?

The creators in this ranking have an average engagement rate of 0.9%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do outdoor influencers on Instagram in Germany charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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