Top Skincare Influencers on Instagram in United States (2026)

Discover the top Skincare influencers on Instagram in United States for 2026 and meet the American skincare Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Explore the top Skincare influencers on Instagram in United States for October 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover American Instagrammers in the Skincare niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Kris Jenner

    @krisjennerInstagramUnited States

    @skims @khy @kyliecosmetics @khloudfoods @skkn @drink818 @drinksprinter @poosh @arthurgeorge87 @goodamerican @getsafely @kardashianshulu

    Hashtags#metgala#papaharry#lancomepartner#teintidoleultrawear
    Mentions
    @kimkardashian@kimkardashian@chromeheartsofficial@chromeheartsofficial@kendalljenner@kendalljenner+7@_torisheju_, @kyliejenner, @ferragamo, @_maximiliandavis_, @ultabeauty, @kyliecosmetics, @khloudfoods
    Followers51.7M
    Engagement rate0.6%
    Average likes137K
    Audience quality score70/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States13.4
    United Kingdom6.1
    Brazil6.1
    InterestsTopics creator’s audience engages with the most.
    Fashion16.4
    Blogger9.7
    Music9.0
  2. 2. Madelaine Petsch

    @madelameInstagramUnited States

    No bio

    Mentions
    @andiejjane@andiejjane
    Followers23.7M
    Engagement rate4.0%
    Average likes852K
    Audience quality score81/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil15.8
    Peru10.5
    France10.5
    InterestsTopics creator’s audience engages with the most.
    Cat Owner13.2
    Fashion13.2
    Photography10.5
  3. 3. taraji p henson

    @tarajiphensonInstagramUnited States

    Single mother doing the damn thing Actress | Entrepreneur | Author | Advocate @tphbytaraji @sevendaughterswines @BLHensonFoundation Life Lately👇🏾

    Hashtags#legacytalk#tarajiphenson#canwetalk2025#blhf
    Mentions
    @pgcd8_burroughs@pgcd8_burroughs@three6mafia@three6mafia@levimaestro@levimaestro+6@rishirajani, @marquisphifer, @cobra24, @mskimberlyv, @brandijandrews, @hunnyybee_
    Followers22.2M
    Engagement rate0.1%
    Average likes7.1K
    Audience quality score61/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States30.6
    Nigeria6.9
    Tanzania4.2
    InterestsTopics creator’s audience engages with the most.
    Music13.5
    Mommy11.4
    Entrepreneur9.7
  4. 4. Rick Ross

    @richforeverInstagramUnited States

    @untouchablemmg @officialbelaire party starter 🥂 @theslipperysoap care @rickrosscarshow @originalbumbu Sipper🍷 @thrtdenim 🪡

    Hashtags#nytbestsellerlets#bookstagram#bookclub#mmg
    Mentions
    @thenotoriousmma@thenotoriousmma@realninobreeze@realninobreeze@untouchablemmg@untouchablemmg+3@youtube, @moneybaggyo, @ryanlsnyder
    Followers20M
    Engagement rate0.6%
    Average likes44.6K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States34.7
    Haiti6.3
    South Africa5.3
    InterestsTopics creator’s audience engages with the most.
    Music37.1
    Entrepreneur18.3
    Dog Owner6.7
  5. 5. Serena Williams

    @serenawilliamsInstagramUnited States, New Jersey, Bergen

    Athlete turned Entrepreneur. Mom to @olympiaohanian and @adiraohanian Check out: @wyn @serena.ventures @ninetwosix

    Mentions
    @glamourmag@glamourmag@wyn@wyn@essence@essence+1@taylorswift
    Followers17.3M
    Engagement rate0.4%
    Average likes62.5K
    Audience quality score66/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States26.6
    Jamaica7.8
    United Kingdom6.3
    InterestsTopics creator’s audience engages with the most.
    Entrepreneur12.7
    Music11.1
    Mommy10.3
  6. 6. A N A D E A R M A S

    @ana_d_armasInstagramUnited States, California, Los Angeles

    Actress 🌹

    Hashtags#anadearmas#esteelauderambassador#goldenglobes#inabudhabi
    Mentions
    @abdmstudio@abdmstudio@visitabudhabi@visitabudhabi
    Followers16.3M
    Engagement rate5.5%
    Average likes625K
    Audience quality score44/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.9%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States16.5
    Spain10.6
    Mexico8.2
    InterestsTopics creator’s audience engages with the most.
    Music10.6
    Dog Owner8.6
    Food8.0
  7. 7. John Legend

    @johnlegendInstagramUnited States

    'My Favorite Dream' out now! Love your pet @kismet. Love your skin @loved01skin. Love our content @getlifted. Drink @lve_wines. Dine @itsgoodapp

    Mentions
    @sufjan@sufjan
    Followers15.9M
    Engagement rate0.3%
    Average likes35.3K
    Audience quality score58/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States32.9
    Indonesia6.3
    India3.8
    InterestsTopics creator’s audience engages with the most.
    Dog Owner14.8
    Music13.6
    Fashion10.8
  8. 8. Debby Ryan

    @debbyryanInstagramUnited States, California, Los Angeles

    skipping town

    Followers15.2M
    Engagement rate1.9%
    Average likes298K
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States10.9
    Mexico10.9
    Spain8.7
    InterestsTopics creator’s audience engages with the most.
    Fashion13.8
    Dancer12.1
    Dog Owner10.3
  9. 9. Keith Middlebrook

    @keithmiddlebrook1InstagramUnited States

    Real Iron Man • Entrepreneur • Innovator • Businessman • Bio-Technology • Speaker • RE • Actor • KMX • Keith Middlebrook Enterprises • Foundation

    Hashtags#keithmiddlebrook#realironman#winning#victory
    Followers15.2M
    Engagement rate0.9%
    Average likes143K
    Audience quality score37/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-1.4%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States28.1
    India9.4
    United Kingdom6.3
    InterestsTopics creator’s audience engages with the most.
    Fitness21.2
    Music16.7
    Sports13.6
  10. 10. LA LA

    @lalaInstagramUnited States, New York

    @inala

    Hashtags#doordashpartner
    Mentions
    @doordash@doordash@teladamore_@teladamore_@murderbravado@murderbravado+4@whodecideswar, @crocs, @swarovski, @off____white
    Followers15M
    Engagement rate0.4%
    Average likes87.7K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States61.0
    South Africa4.0
    Nigeria4.0
    InterestsTopics creator’s audience engages with the most.
    Music15.0
    Mommy13.0
    Entrepreneur10.9

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How We Rank the Top Skincare Influencers on Instagram in United States

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

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“It’s made it so much easier to find the right influencers and manage our collaborations. The platform has everything we need, from finding and vetting influencers to managing collabs and payments.”
ErinHead of Brand Marketing
“We’ve used multiple influencer platforms, but Heepsy stands out for its affordability and how easy it is to use. Highly recommended for any brand looking to scale influencer marketing.”
OwenInfluencer Marketing Manager
“Heepsy offers a diverse range of powerful features, including customizable reports on influencer performance and campaign ROI that help us refine our strategy.”
TariqHead of Global Partnerships

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

How are the top influencers ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match the ranking’s network, niche, and location. Rankings are refreshed monthly with the latest public data. Each card also shows engagement rate, average likes, and audience quality, so you can compare creators beyond their size.

How often is the ranking updated?

Rankings are refreshed every month with the latest public data, so the list always reflects current performance.

Can I filter influencers by specific location or niche?

Yes. With a free Heepsy account you can search by topic, location, followers, engagement, audience demographics and more.

What metrics are used to calculate engagement rate?

Engagement rate is the average of likes and comments on recent posts divided by follower count. Suspicious activity is excluded.

How can I access full influencer reports?

Click “Unlock full profile” on any creator and sign up for free to see audience demographics, authenticity, growth and pricing estimates.

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