Top Skincare Influencers on Instagram in United States (2026)

Discover the top Skincare influencers on Instagram in United States for 2026 and meet the American skincare Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Skincare Influencers on Instagram in United States?

Explore the top Skincare influencers on Instagram in United States for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover American Instagrammers in the Skincare niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Kris Jenner

    @krisjennerInstagramUnited States

    @skims @khy @kyliecosmetics @khloudfoods @skkn @drink818 @drinksprinter @poosh @arthurgeorge87 @goodamerican @getsafely @kardashianshulu

    Hashtags#metgala#papaharry#lancomepartner#teintidoleultrawear
    Mentions
    @kimkardashian@kimkardashian@chromeheartsofficial@chromeheartsofficial@kendalljenner@kendalljenner+7@_torisheju_, @kyliejenner, @ferragamo, @_maximiliandavis_, @ultabeauty, @kyliecosmetics, @khloudfoods
    Followers51.7M
    Engagement rate0.6%
    Average likes137K
    Audience quality score70/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States13.4%
    United Kingdom6.1%
    Brazil6.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion16.4%
    Blogger9.7%
    Music9.0%
  2. 2. Madelaine Petsch

    @madelameInstagramUnited States

    No bio

    Mentions
    @andiejjane@andiejjane
    Followers23.7M
    Engagement rate4.0%
    Average likes852K
    Audience quality score81/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil15.8%
    Peru10.5%
    France10.5%
    InterestsTopics creator’s audience engages with the most.
    Cat Owner13.2%
    Fashion13.2%
    Photography10.5%
  3. 3. taraji p henson

    @tarajiphensonInstagramUnited States

    Single mother doing the damn thing Actress | Entrepreneur | Author | Advocate @tphbytaraji @sevendaughterswines @BLHensonFoundation Life Lately👇🏾

    Hashtags#legacytalk#tarajiphenson#canwetalk2025#blhf
    Mentions
    @pgcd8_burroughs@pgcd8_burroughs@levimaestro@levimaestro@rishirajani@rishirajani+5@marquisphifer, @cobra24, @mskimberlyv, @brandijandrews, @hunnyybee_
    Followers22.2M
    Engagement rate0.1%
    Average likes7.1K
    Audience quality score61/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States30.6%
    Nigeria6.9%
    Tanzania4.2%
    InterestsTopics creator’s audience engages with the most.
    Music13.5%
    Mommy11.4%
    Entrepreneur9.7%
  4. 4. Rick Ross

    @richforeverInstagramUnited States

    @untouchablemmg @officialbelaire party starter 🥂 @theslipperysoap care @rickrosscarshow @originalbumbu Sipper🍷 @thrtdenim 🪡

    Hashtags#nytbestsellerlets#bookstagram#bookclub#mmg
    Mentions
    @thenotoriousmma@thenotoriousmma@realninobreeze@realninobreeze@untouchablemmg@untouchablemmg+3@youtube, @moneybaggyo, @ryanlsnyder
    Followers20M
    Engagement rate0.6%
    Average likes44.6K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States34.7%
    Haiti6.3%
    South Africa5.3%
    InterestsTopics creator’s audience engages with the most.
    Music37.1%
    Entrepreneur18.3%
    Dog Owner6.7%
  5. 5. Serena Williams

    @serenawilliamsInstagramUnited States, New Jersey, Bergen

    Athlete turned Entrepreneur. Mom to @olympiaohanian and @adiraohanian Check out: @wyn @serena.ventures @ninetwosix

    Mentions
    @glamourmag@glamourmag@wyn@wyn@essence@essence+1@taylorswift
    Followers17.3M
    Engagement rate0.4%
    Average likes62.5K
    Audience quality score66/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States26.6%
    Jamaica7.8%
    United Kingdom6.3%
    InterestsTopics creator’s audience engages with the most.
    Entrepreneur12.7%
    Music11.1%
    Mommy10.3%
  6. 6. A N A D E A R M A S

    @ana_d_armasInstagramUnited States, California, Los Angeles

    Actress 🌹

    Hashtags#anadearmas#esteelauderambassador#goldenglobes#inabudhabi
    Mentions
    @abdmstudio@abdmstudio@visitabudhabi@visitabudhabi
    Followers16.3M
    Engagement rate5.5%
    Average likes625K
    Audience quality score44/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.9%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States16.5%
    Spain10.6%
    Mexico8.2%
    InterestsTopics creator’s audience engages with the most.
    Music10.6%
    Dog Owner8.6%
    Food8.0%
  7. 7. John Legend

    @johnlegendInstagramUnited States

    'My Favorite Dream' out now! Love your pet @kismet. Love your skin @loved01skin. Love our content @getlifted. Drink @lve_wines. Dine @itsgoodapp

    Mentions
    @sufjan@sufjan
    Followers15.9M
    Engagement rate0.3%
    Average likes35.3K
    Audience quality score58/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States32.9%
    Indonesia6.3%
    India3.8%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner14.8%
    Music13.6%
    Fashion10.8%
  8. 8. Debby Ryan

    @debbyryanInstagramUnited States, California, Los Angeles

    skipping town

    Followers15.2M
    Engagement rate1.9%
    Average likes298K
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States10.9%
    Mexico10.9%
    Spain8.7%
    InterestsTopics creator’s audience engages with the most.
    Fashion13.8%
    Dancer12.1%
    Dog Owner10.3%
  9. 9. Keith Middlebrook

    @keithmiddlebrook1InstagramUnited States

    Real Iron Man • Entrepreneur • Innovator • Businessman • Bio-Technology • Speaker • RE • Actor • KMX • Keith Middlebrook Enterprises • Foundation

    Hashtags#keithmiddlebrook#realironman#winning#victory
    Followers15.2M
    Engagement rate0.9%
    Average likes143K
    Audience quality score37/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-1.4%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States28.1%
    India9.4%
    United Kingdom6.3%
    InterestsTopics creator’s audience engages with the most.
    Fitness21.2%
    Music16.7%
    Sports13.6%
  10. 10. LA LA

    @lalaInstagramUnited States, New York

    @inala

    Hashtags#doordashpartner
    Mentions
    @doordash@doordash@teladamore_@teladamore_@murderbravado@murderbravado+4@whodecideswar, @crocs, @swarovski, @off____white
    Followers15M
    Engagement rate0.4%
    Average likes87.7K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States61.0%
    South Africa4.0%
    Nigeria4.0%
    InterestsTopics creator’s audience engages with the most.
    Music15.0%
    Mommy13.0%
    Entrepreneur10.9%

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How We Rank the Top Skincare Influencers on Instagram in United States

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top skincare influencers on Instagram in United States in 2026?

As of November 2026, the most followed of the top skincare influencers on Instagram in United States is Kris Jenner with 51.7M followers, followed by Madelaine Petsch and taraji p henson. This ranking lists 40,830 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find skincare influencers on Instagram in United States for my brand?

Start with this ranking of 40,830 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top skincare influencers on Instagram in United States ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for skincare influencers on Instagram in United States?

The creators in this ranking have an average engagement rate of 1.5%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do skincare influencers on Instagram in United States charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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