Top Instagram Influencers in Sydney (2026)

Meet the top Instagram influencers in Sydney for 2026, the Sydney Instagrammers building loyal audiences. Compare engagement, audience quality, and growth to find the right local partners.

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Who Are the Top Instagram Influencers in Sydney?

Explore the top Instagram influencers in Sydney for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Sydney Instagrammers for local campaigns. To explore detailed creator analytics and find more accounts, .

  1. 1. Celeste Barber

    @celestebarberInstagramAustralia, New South Wales, Sydney - Inner

    I made out with Tom Ford AND I’m the founder of @booiebeauty

    Hashtags#kelloggsforreal#realnourishment#ad#celestechallengeaccepted
    Followers9.7M
    Engagement rate0.1%
    Average likes10.9K
    Audience quality score45/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States23.0%
    Australia9.0%
    United Kingdom8.0%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner22.0%
    Mommy13.3%
    Travel11.0%
  2. 2. STEPH ADAMS

    @stephadams2012InstagramAustralia, New South Wales, Sydney - Inner

    #1 International Bestselling Author (15 x Books) World Women Leader Award, 2023 New Bestselling Book: Style Secrets Now Available globally ⬇️

    Hashtags#womensupportingwomen#global
    Mentions
    @neyo@neyo@amberloungeltd@amberloungeltd
    Followers4.3M
    Engagement rate0.3%
    Average likes9.6K
    Audience quality score34/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Australia18.1%
    Singapore12.4%
    United States9.5%
    InterestsTopics creator’s audience engages with the most.
    Fashion26.4%
    Travel12.5%
    Food11.3%
  3. 3. Ellyse Perry

    @ellyseperryInstagramAustralia, New South Wales, Sydney - Inner

    Management: @alwayshuman

    Mentions
    @alanaking95@alanaking95
    Followers2.7M
    Engagement rate6.3%
    Average likes189K
    Audience quality score55/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India62.2%
    Australia11.1%
    France4.4%
    InterestsTopics creator’s audience engages with the most.
    Cricket33.3%
    Music11.5%
    Photography9.4%
  4. 4. RÜFÜS DU SOL

    @rufusdusolInstagramAustralia, New South Wales, Sydney - Inner

    No bio

    Followers2.5M
    Engagement rate2.3%
    Average likes64K
    Audience quality score95/100Very high
    Followers evolutionA graph showing the change in a creator’s follower count over time.+3.1%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States35.1%
    Australia11.3%
    Brazil7.3%
    InterestsTopics creator’s audience engages with the most.
    Music24.5%
    Dog Owner19.3%
    Travel8.8%
  5. 5. Gemma Chan

    @gemmachanInstagramAustralia, New South Wales, Sydney - Inner

    Actress • Producer • @unicef_uk Ambassador

    Hashtags#eastsidevoices#esea#lvfw24#katemoss
    Mentions
    @unicef@unicef@gdnsaturday@gdnsaturday@hels_lee@hels_lee+7@sceptrebooks, @guardian, @louisvuitton, @wmag, @saramoonves, @monikablunder, @stevenmeiselofficial
    Followers2.1M
    Engagement rate2.3%
    Average likes52.7K
    Audience quality score70/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States27.3%
    United Kingdom10.2%
    China5.7%
    InterestsTopics creator’s audience engages with the most.
    Fashion20.2%
    Food13.7%
    Travel10.9%
  6. 6. Lara Worthington

    @laraworthingtonInstagramAustralia, New South Wales, Sydney - Inner

    @ommagebeauty coming soon @imgmodels worldwide

    Hashtags#megwebster
    Mentions
    @connerives@connerives@zuzanaspustova@zuzanaspustova@iulia_matei@iulia_matei+7@vanessa_coyle, @sarahjopalmer, @avatar, @maisonalaia, @repossi, @gaiarepossi, @tomford
    Followers1.8M
    Engagement rate-
    Average likes-
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-1.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Australia58.6%
    United States8.1%
    France4.6%
    InterestsTopics creator’s audience engages with the most.
    Fashion28.4%
    Dog Owner13.6%
    Travel13.1%
  7. 7. Health & Fitness

    @bossgirlsempireInstagramAustralia, New South Wales, Sydney - Inner

    Positivity Only 🖤 follow the girls we post 👇

    Mentions
    @leialittle@leialittle
    Followers1.6M
    Engagement rate0.07%
    Average likes980
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Colombia7.7%
    Germany7.7%
    United States7.7%
    InterestsTopics creator’s audience engages with the most.
    Fitness21.1%
    Dog Owner12.7%
    Travel11.3%
  8. 8. Robert Whittaker

    @robwhittakermmaInstagramAustralia, New South Wales, Sydney - Inner

    @ufc MW#3 @graciejiujitsusmeatongrange @mmarcadepodcast @unibetaustralia @musashinutrition

    Hashtags#saudiarabia#ufcfightnight#ufcanz#ufc
    Followers1.5M
    Engagement rate0.8%
    Average likes26.6K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.5%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Australia25.4%
    United States14.3%
    United Kingdom6.4%
    InterestsTopics creator’s audience engages with the most.
    MMA15.7%
    Dog Owner13.7%
    Fitness13.1%
  9. 9. Models

    @igs.finest.babezInstagramAustralia, New South Wales, Sydney - Inner

    💠 ♨️UNIQUE ADVERTISING CONTACT VIA EMAIL 💼 💠 💢TURN PUSH NOTIFICATIONS ON 💠 ♦️DM IF YOU WANT TO BE FEATURED OR PROMOTED

    Hashtags#tsrmatrimoniez
    Followers1.2M
    Engagement rate0.07%
    Average likes346
    Audience quality score44/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States21.4%
    Spain7.1%
    Mexico7.1%
    InterestsTopics creator’s audience engages with the most.
    Photography21.7%
    Fashion18.6%
    Fitness17.5%
  10. 10. 𝕬𝕸𝕰𝕷𝕴𝕬

    @ameliathInstagramAustralia, New South Wales, Sydney - Inner

    🎙️ @studiosembang #JomSembang 🧠 @athq.media 🥒 @pickledepot @padeldepotkl

    Hashtags#glutahya#breakfreefromdarkspots#spotlessglow#lancomeskincare
    Mentions
    @vaselinemy@vaselinemy@lancomeofficial@lancomeofficial@youtube@youtube+1@axisy_malaysia
    Followers1.1M
    Engagement rate0.3%
    Average likes2.9K
    Audience quality score39/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Malaysia71.1%
    United States6.7%
    India4.4%
    InterestsTopics creator’s audience engages with the most.
    Fashion16.7%
    Entrepreneur11.1%
    Mommy11.1%

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How We Rank the Top Instagram Influencers in Sydney

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top Instagram influencers in Sydney in 2026?

As of November 2026, the most followed of the top Instagram influencers in Sydney is Celeste Barber with 9.7M followers, followed by STEPH ADAMS and Ellyse Perry. This ranking lists 2,542 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find Instagram influencers in Sydney for my brand?

Start with this ranking of 2,542 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top Instagram influencers in Sydney ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for Instagram influencers in Sydney?

The creators in this ranking have an average engagement rate of 1.4%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do Instagram influencers in Sydney charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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