Top Beauty Influencers on YouTube (2026)

Explore the top Beauty influencers on YouTube in 2026, the glam YouTubers audiences trust most. Compare engagement, audience quality, and growth to find YouTube creators who fit your brand.

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Who Are the Top Beauty Influencers on YouTube?

Explore the top Beauty influencers on YouTube for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover YouTubers in the Beauty niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Anaya Kandhal

    @AnayaKandhalYouTubeIndia

    Hi everyone! Welcome to our channel! We are a young married couple and have a beautiful daughter and we want to document our family as we grow and make memories to look back on! Lets join our channel Anaya Kandhal and smile with us everyday. ☺️☺️ For Collaboration and Promotion contact on :

    Followers73.3M
    Engagement rate0.01%
    Average likes2.5K
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.2%
    20242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India27.4%
    United States19.5%
    Pakistan19.5%
    InterestsTopics creator’s audience engages with the most.
    Fashion15.7%
    Photography13.3%
    Wedding13.3%
  2. 2. Masha and The Bear

    @MashaBearENYouTubeUnited States

    Click here to watch all the episodes! ⤵️ Masha and the Bear animated series, produced by Animaccord, with kindness and comedy in its heart, follows the adventures of a mischievous little girl Masha and her caring friend, The Bear. Their friendship is a metaphor of how a child explores the world around, and her adult friend supports and cares about her in that journey. The cartoon became a hit for families around the globe, due to its smart ability to entertain and educate both children and adults on such timeless life values as real friendship, care, support, and freedom of creativity.

    Hashtags#mashaandthebear#cartoonforkids#cartoons#mashaandthebear2026
    Followers55.6M
    Engagement rate<0.01%
    Average likes1.6K
    Audience quality score48/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States35.6%
    India17.8%
    Canada16.8%
    InterestsTopics creator’s audience engages with the most.
    Comicbooks14.5%
    Music14.5%
    Dog Owner13.2%
  3. 3. Sierra & Rhia FAM

    @SierraRhiaFAMYouTubeCanada

    Welcome to Sierra and Rhia Fam Global Top Most Popular Youtube Channel! Record Braking: 2.6 Billion views in a week Sierra and Rhia Fam is a warm and friendly kids channel where short stories are told by children themselves. Through simple, family-safe videos, kids explore everyday situations with clear and easy-to-understand morals. Each short story helps children think about kindness, friendship, sharing, and making good choices through moments they recognize from daily life, playtime, or family time. On Sierra and Rhia Fam videos, kids enjoy: Short stories told by kids Funny and relatable everyday moments Simple moral lessons that are easy to remember Gentle learning through play and storytelling Our videos are calm and engaging — perfect for family time, quiet moments, or thoughtful breaks during the day. Made for kids and parents who value safe content, positive messages, and learning through stories. All BUSINESS INQUIRIES: All rights reserved.

    Followers54.4M
    Engagement rate<0.01%
    Average likes796
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.1%
    202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States35.2%
    India19.3%
    Canada18.2%
    InterestsTopics creator’s audience engages with the most.
    Fashion12.9%
    Dog Owner11.3%
    Photography9.7%
  4. 4. Dushyant kukreja

    @Dushyant_kukrejaYouTubeIndia

    Work - Traya Link in Bio

    Hashtags#inabudhabi#visitabudhabi#dushyantkukreja#travelvlog
    Mentions
    @VisitAbuDhabiChannel@VisitAbuDhabiChannel@etihad@etihad
    Followers50M
    Engagement rate<0.01%
    Average likes1.7K
    Audience quality score39/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    202120222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India31.2%
    United States21.1%
    Pakistan20.2%
    InterestsTopics creator’s audience engages with the most.
    Photography14.1%
    Dog Owner12.8%
    Music11.5%
  5. 5. Rihanna

    @rihannaYouTube

    No bio

    Hashtags#rihanna#friendofmine#smurfsmovie#r20
    Followers46.3M
    Engagement rate0.02%
    Average likes11.2K
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States26.8%
    Germany19.7%
    Nigeria16.9%
    InterestsTopics creator’s audience engages with the most.
    Music27.2%
    Photography11.1%
    Dog Owner11.1%
  6. 6. Daddy Yankee

    @DaddyYankeeYouTubeUnited States

    Urban King and Icon, this is Daddy Yankee's Official Music Channel on YouTube. Daddy Yankee is the reggaetón, hip hop, pop, urban and latin star behind legendary hits like Que Tire Pa' 'Lante, Con Calma. Dura, Gasolina, Despacito, Shaky Shaky and more. He’s also responsible for genre-defining albums like Barrio Fino. Subscribe now to the channel, tap the 🔔 and don’t miss out on official music videos premieres, tour recaps, interviews and more. For product placement contact

    Hashtags#daddyyankee#lamentoenbaile#daddyyanke#dy
    Followers41.4M
    Engagement rate0.2%
    Average likes134K
    Audience quality score71/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States34.9%
    Mexico22.9%
    India13.3%
    InterestsTopics creator’s audience engages with the most.
    Music24.4%
    Photography11.6%
    Mommy9.3%
  7. 7. Neetu Bisht

    @iamneetubishtYouTubeIndia

    Welcome to Neetu's World. this is your daily dose of happiness. please subscribe for daily updates. tada ❤️ Email -

    Hashtags#lakhneetvlogs#lakhneet#neetubisht#lakhanarjunrawat
    Followers41M
    Engagement rate0.01%
    Average likes2.1K
    Audience quality score36/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    20222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India28.0%
    Pakistan24.0%
    United States18.0%
    InterestsTopics creator’s audience engages with the most.
    Music19.6%
    Photography12.5%
    Fashion12.5%
  8. 8. One Direction

    #10YearsOf1D Listen to your favourite 1D songs here… https://1D.lnk.to/10YearsOf1DPlaylistsAY

    Hashtags#onedirection#onedirectionofficial#1d#onedirectionofficialvideo
    Followers39.8M
    Engagement rate0.3%
    Average likes102K
    Audience quality score73/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India28.3%
    United States25.0%
    Germany13.3%
    InterestsTopics creator’s audience engages with the most.
    Music27.1%
    Dog Owner10.6%
    Travel9.4%
  9. 9. Emmie's Wonder Wardrobe

    @EmmiesWonderWardrobeYouTubeUnited States

    ✨ Welcome to Emmie’s Wonder Wardrobe! — a fun kids music channel full of dress-up songs, sing-alongs, and nursery rhymes! Follow Emmie, a spirited five-year-old whose closet is bursting with costumes, colors, and endless possibilities. Whether she’s twirling in a princess gown or mixing and matching an outfit to match her mood, Emmie uses dress-up to explore who she is and how she feels. Through catchy original pop songs and vibrant storytelling, Emmie will inspire your kids to find their sparkle, celebrate individuality, and embrace what makes them unique. 🌟 Made for preschool and young kids, with safe, positive, and engaging music.

    Hashtags#emmie#emmieswonderwardrobe#diy#princess
    Followers34.6M
    Engagement rate<0.01%
    Average likes72
    Audience quality score51/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States34.3%
    Canada19.6%
    India18.6%
    InterestsTopics creator’s audience engages with the most.
    Mommy22.7%
    Fashion16.0%
    Photography9.3%
  10. 10. Adele

    @adeleYouTube

    The official YouTube channel of ADELE.

    Hashtags#adele#30#idrinkwine#ohmygod
    Followers33.4M
    Engagement rate2.2%
    Average likes728K
    Audience quality score86/100Very high
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States33.9%
    India19.6%
    Germany12.5%
    InterestsTopics creator’s audience engages with the most.
    Fashion16.9%
    Dog Owner15.4%
    Fitness12.3%

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How We Rank the Top Beauty Influencers on YouTube

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top beauty influencers on YouTube in 2026?

As of November 2026, the most followed of the top beauty influencers on YouTube is Anaya Kandhal with 73.3M followers, followed by Masha and The Bear and Sierra & Rhia FAM. This ranking lists 155,958 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find beauty influencers on YouTube for my brand?

Start with this ranking of 155,958 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top beauty influencers on YouTube ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for beauty influencers on YouTube?

The creators in this ranking have an average engagement rate of 0.3%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do beauty influencers on YouTube charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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