Top Business Influencers on YouTube in Australia (2026)

Discover the top Business influencers on YouTube in Australia for 2026 and meet the Australian startup YouTubers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

Book a demo

Who Are the Top Business Influencers on YouTube in Australia?

Explore the top Business influencers on YouTube in Australia for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Australian YouTubers in the Business niche. To explore detailed creator analytics and find more accounts, .

  1. 1. LazarBeam

    @LazarBeamYouTubeAustralia

    THIS CHANNEL FEATURES AUSTRALIAN MAN Business Inquiries -

    Mentions
    @WinterFNT@WinterFNT@ilsa@ilsa
    Followers23.3M
    Engagement rate0.7%
    Average likes152K
    Audience quality score67/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States25.8%
    Australia21.2%
    India19.7%
    InterestsTopics creator’s audience engages with the most.
    Fashion18.2%
    Beauty13.0%
    Mommy11.7%
  2. 2. SMG4

    @SMG4YouTubeAustralia

    Animated adventures of SMG4 and crew that started off as just one big meme but ended as something much bigger. Thank you all for watching 💖 BUSINESS: MERCH: http://smg4.store

    Followers9.9M
    Engagement rate0.7%
    Average likes64K
    Audience quality score68/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.6%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States27.1%
    India21.4%
    Australia20.0%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner17.9%
    Fashion12.5%
    Mommy10.7%
  3. 3. The Rybka Twins

    @TheRybkaTwinsYouTubeAustralia

    Hey everyone we're Sam and Teagan also known as The Rybka Twins from Perth, Western Australia. We LOVE creating fun and inspiring content for you guys to enjoy! We make everything from acro, dance and contortion videos to makeup, food and fashion challenges! Hey we'll even throw in some tutorials, comedy skits and epic music videos every now and then! We post every week on Youtube (sometimes twice) but you can find us on all other platforms where we post new content and BTS stuff every day! SUBSCRIBE and turn on our post notifications so you don't miss out on all the fun! Thanks for your love and support because without you it wouldn't be possible to do what we do! Love Teagan & Sam xo BUSINESS Email: INSTAGRAM @rybkatwinsofficial @sam_rybka @teagan_rybka TikTok @rybkatwinsofficial FACEBOOK The Rybka Twins

    Mentions
    @fllowtwins@fllowtwins
    Followers9.2M
    Engagement rate0.02%
    Average likes2.3K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States28.2%
    India21.1%
    Australia18.3%
    InterestsTopics creator’s audience engages with the most.
    Music24.4%
    Dancer11.6%
    Photography10.5%
  4. 4. The Norris Nuts

    @norrisnutsYouTubeAustralia

    FAMILY VLOGS AND CHALLENGES - The Norris Nuts are: Sabre, Sockie, Biggy, Naz, Disco, Charm, Mama (Brooke), Papa (Justin) SERIOUS BUSINESS ENQUIRIES ONLY email to COMMENT or MESSAGE us on social media for everything else NORRIS NUTS GAMING https://www.youtube.com/channel/UCWcly5Teks2uSNsF5hRFNNg NORRIS NUTS DO STUFF (Family Challenges) https://www.youtube.com/channel/UCGRmpAEQlz0QA2vx5U7Oltw NORRIS NUTS CLIPS https://www.youtube.com/channel/UCgwxK6tQM4Bmct0xhJfGJRw NORRIS NUTS COOKING https://www.youtube.com/channel/UCxiPvI9L4mLT8JBod7_Enow MERCH norrisnuts.shop INFO www.norrisnuts.com instagram.com/norrisnuts instagram.com/sabrenorris instagram.com/sockie.norris instagram.com/biggynorris instagram.com/naznorris instagram.com/disco.norris instagram.com/charmnorris instagram.com/justinnorris instagram.com/brooke.norrisnuts https://www.tiktok.com/@norrisnuts http://www.norrisnuts.com/ https://www.facebook.com/norrisnuts https://twitter.com/thenorrisnuts

    Hashtags#familyvlog#challenge#norrisnuts#1
    Followers8M
    Engagement rate0.07%
    Average likes6K
    Audience quality score51/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States28.1%
    India20.3%
    Australia18.8%
    InterestsTopics creator’s audience engages with the most.
    Food20.3%
    Dog Owner12.2%
    Fashion10.8%
  5. 5. Andy Cooks

    @andy_cooksYouTubeAustralia

    So you want to know a little more about me? I grew up in New Zealand. I think I was about 3 years old when I first put on an apron and started helping my mum in the kitchen. I was a terrible student. So, I unenrolled myself from school in year 10 and enrolled myself into chef school. Fast forward to now, I have cooked in some great restaurants in Auckland, London, Sydney and Melbourne. I also spent time in the business-side of hospitality, managing restaurants, cafes and bars in airports and mucking around with great Australian beef and lamb in a test kitchen. It’s a pretty incredible thing to be able to share what I cook with so many people now. I appreciate you all and love when you comment, ask questions and request your favourite dish. I have some pretty big goals for my food content, especially my YouTube channel. Andy x

    Hashtags#nzmustdo#feel100innz#michelinguidenz
    Mentions
    @JohnnyKyunghwo@JohnnyKyunghwo
    Followers6.3M
    Engagement rate0.07%
    Average likes4.6K
    Audience quality score45/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.5%
    20222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States29.0%
    Australia21.7%
    India17.4%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner13.0%
    Photography11.1%
    Home and Garden11.1%
  6. 6. Sam Fricker

    @Sam.FrickerYouTubeAustralia

    No bio

    Hashtags#tropfestonyoutube
    Mentions
    @tropfest@tropfest@YouTube@YouTube
    Followers5.9M
    Engagement rate<0.01%
    Average likes135
    Audience quality score49/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    20252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India25.3%
    United States22.7%
    Australia22.7%
    InterestsTopics creator’s audience engages with the most.
    Travel14.3%
    Comicbooks12.2%
    Dog Owner10.2%
  7. 7. Vin

    @vinRLYouTubeAustralia

    Hey guys! I'm Vin, this is where you'll find my IRL Content & Skits! Gaming: http://youtube.com/@vindooly Explains: http://youtube.com/@VinExplains Send me Anything! PO Box 555 Melton, Victoria, Australia 3337

    Mentions
    @Vindooly@Vindooly
    Followers5.8M
    Engagement rate0.03%
    Average likes2K
    Audience quality score44/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.9%
    202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States23.3%
    Australia21.9%
    India20.6%
    InterestsTopics creator’s audience engages with the most.
    Fashion14.3%
    Food14.3%
    Music13.0%
  8. 8. Saksham Magic

    @SakshamMagicYouTubeAustralia

    I’m Saksham 23yrs 🇮🇳 🇦🇺 | LOVE Acting & Magic 🎭 Hey Heroes, It’s Saksham Sharma here! Welcome to my new drama series, Mystery, Magic, Madness. As an Indian-Aussie Actor/ Magician, I’m super pumped to drop Saksham's Universe on you all! Get ready for some epic stories about love, friendship, and standing up for what’s right. Let’s dive in! 📧 For Business Inquiries: Biography Saksham is the youngest South-Asian to Star and Executive produce his original YouTube Series "Unknown Filter" funded by Google/ Screen Australia. The multi-hyphenate artist has garnered over 5 billion views on his YouTube channel collaborating with brands including WarnerBros, Samsung, EA-Sports, DC. He began acting on an Australian TV-Show "Home & Away" and was a featured act on "Australia's Got talent" 2019 as a magician. Recently Been Cast in Hollywood Action Film ICE Road 2 in starring role with Liam Neeson.

    Hashtags#sakshammagic#blinddatechallenge#mentalistvstalent#socialexperiment
    Followers5.7M
    Engagement rate<0.01%
    Average likes19
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    20222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States26.3%
    India23.7%
    Australia21.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion15.7%
    Photography15.7%
    Music12.9%
  9. 9. LazarLazar

    @lazarlazarYouTubeAustralia

    Extra LazarBeam content thats too scuffed for my main channel Business Inquiries -

    Mentions
    @RelishhTV@RelishhTV@zi8gzag@zi8gzag
    Followers5M
    Engagement rate1.8%
    Average likes89.9K
    Audience quality score61/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India26.2%
    United States24.6%
    Australia15.4%
    InterestsTopics creator’s audience engages with the most.
    Mommy20.8%
    Fashion15.3%
    Dog Owner9.7%
  10. 10. How To Cook That

    @HowToCookThatYouTubeAustralia

    Business enquiries only: business [at] howtocookthat.net Hi I'm Ann Reardon a qualified dietitian, food scientist & pastry chef. I've been filming, producing and hosting my How To Cook That (H2CT) channel for over a decade now. You'll find episodes on everything food related from fascinating food science, debunking, food companies getting sued, gadget reviews & crazy sweet creations. New video every second Friday. Subscribe: http://bit.ly/SUBSCRIBE2_how_to_cook_that Support: https://patreon.com/h2ct My Cookbook: https://bit.ly/ARcookbook DEBUNKING: http://bit.ly/43ZSJr9 FASCINATING FOOD SCIENCE: https://bit.ly/4mJgsmH WHEN FOOD COMPANIES GET SUED: https://bit.ly/4mJuHbi POISONOUS FOODS: https://bit.ly/4dSdA3c CAKE: http://bit.ly/amazing_cake CHOCOLATE: http://bit.ly/chocolate_chocolate_and_more_chocolate DESSERT RECIPES: http://bit.ly/how_to_cook_that_dessert_recipes BAKING SWEET SNACKS: http://bit.ly/macarons_sweet_snacks Facebook: https://www.facebook.com/howtocookthat

    Hashtags#bambulab#bambulabp2s#makerworld
    Followers5M
    Engagement rate0.5%
    Average likes17.3K
    Audience quality score72/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    202020212022202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States32.4%
    Australia20.3%
    India16.2%
    InterestsTopics creator’s audience engages with the most.
    Food18.1%
    Dog Owner12.5%
    Photography11.1%

Go beyond the rankings. Find your next creator.

Search and filter 20M+ creators by niche, location, and audience. Explore detailed analytics to find the right fit for your brand.

  • Filter by niche, location and audience
  • See engagement and audience quality before you reach out
  • Start free, no demo required
Book a demo

How We Rank the Top Business Influencers on YouTube in Australia

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top business influencers on YouTube in Australia in 2026?

As of November 2026, the most followed of the top business influencers on YouTube in Australia is LazarBeam with 23.3M followers, followed by SMG4 and The Rybka Twins. This ranking lists 2,917 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find business influencers on YouTube in Australia for my brand?

Start with this ranking of 2,917 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top business influencers on YouTube in Australia ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for business influencers on YouTube in Australia?

The creators in this ranking have an average engagement rate of 0.4%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do business influencers on YouTube in Australia charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

20M+ Influencers • Trusted by 50K+ Brands

Everything you need for influencer marketing

From finding the right creators to tracking campaign results, all in one platform, at a price that makes sense.

Book a demo