Top Fashion Influencers on YouTube in Japan (2026)

Discover the top Fashion influencers on YouTube in Japan for 2026 and meet the Japanese style YouTubers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Fashion Influencers on YouTube in Japan?

Explore the top Fashion influencers on YouTube in Japan for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Japanese YouTubers in the Fashion niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Paolo fromTOKYO

    @PaolofromTOKYOYouTubeJapan

    I'm Paolo. I'm from TOKYO, I've been living here for a long time. I'll be your Tokyo Travel Guide and show you things to do here as well as show you what to do all around Japan and anywhere else I travel to. I'm also into Tech so you'll see a few videos about my drone and other cool toys I discover. Want to help SUPPORT my channel or wanna buy me a BEER? Thank you in advance! - PayPal: paypal.me/paolofromtokyo - Venmo: PaolofromTokyo (venmo.com/paolofromtokyo) - Patreon: https://www.patreon.com/paolofromtokyo Check out one of the SHIRTS I wear in my videos: - https://tokyozebra.com/merch If you want to send me stuff, send it here⬇︎ Address: To: Paolo fromTOKYO Eng: EX EbisuNishi Building 5F, 2-8-4 EbisuNishi, Shibuya-ku, Tokyo, 150-0021 Japan Jpn: 〒150-0021 東京都渋谷区恵比寿西二丁目8番4号 EX恵比寿西ビル5階 My website: www.tokyozebra.com Business Inquiry: (business related emails only)

    Followers3.7M
    Engagement rate0.5%
    Average likes19K
    Audience quality score59/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India28.3%
    United States28.3%
    Philippines15.0%
    InterestsTopics creator’s audience engages with the most.
    Food13.3%
    Photography13.3%
    Fashion12.1%
  2. 2. あめんぼぷらす【日常コメディ】

    @amenboplusYouTubeJapan

    〜出演〜 主演・しょーた役 あめんぼぷらす しょーた https://instagram.com/syotadayo_n 監督役(兼脚本担当) あめんぼぷらす おまつ https://instagram.com/omatsuyade_n ● お仕事やコラボの依頼 まで。 ● プレゼントやファンレターの送り先 〒106-6131 東京都港区六本木6-10-1 六本木ヒルズ森タワー31F GROVE株式会社 あめんぼぷらす宛 チャンネル登録 どうぞよろしくお願いします。 音楽素材:http://musmus.main.jp/music_movie.html :https://maoudamashii.jokersounds.com :https://soundeffect-lab.info/ :http://shw.in/sozai/ :http://conte-de-fees.com/category/vocal-material :http://dova-s.jp/ :http://www.music-note.jp/bgm/nature.html :http://amachamusic.chagasi.com/image_oshare.html :https://www.irasutoya.com/p/figure.html :https://otologic.jp/free/se/negative01.html :http://動画素材.com/movie55fuwafuwa.html #日常コメディ #ルーティン #寮生活 #野球部あるある #高校野球 #サボり #監督 #大学野球 #コント コメディ #あめんぼぷらす

    Hashtags#高校野球#日常コメディ#ルーティン#寮生活
    Followers1.8M
    Engagement rate0.4%
    Average likes7.6K
    Audience quality score50/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan76.7%
    New Zealand5.5%
    Honduras4.8%
    InterestsTopics creator’s audience engages with the most.
    Food17.2%
    Fashion16.1%
    Dog Owner12.6%
  3. 3. あさぎーにょ

    @asaginyoYouTubeJapan

    毎週月曜日19時更新 あさぎーにょです。 【Pop Creater/Creative Artist】 人々の日常をPOPに彩る 自分のワクワクする気持ちを大切に、まだ誰も見たことない新しいことに挑戦していきたいです。 This is Asaginyo. We create a world view that can only be expressed as "henteko pop" as a visual work. Travel · fashion · music · beauty · lifestyle · product introduction · sightseeing PR etc. Please do not hesitate to contact us at the following e-mail address, such as work, request for cast, collaboration request etc!

    Followers1.5M
    Engagement rate0.7%
    Average likes11K
    Audience quality score86/100Very high
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.8%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan75.6%
    India5.9%
    New Zealand5.0%
    InterestsTopics creator’s audience engages with the most.
    Music16.2%
    Dog Owner13.5%
    Travel12.2%
  4. 4. Nakamoto couple's Okinawa life Vlog

    Vlog of a couple living in Okinawa, the southernmost island of Japan. We record our days so that we can look back and laugh at our lives as we grow older. We will deliver a Vlog packed with various likes such as travel, cars, motorcycles, couples' daily lives, living in old folk houses, fashion and so on.

    Hashtags#夫婦#沖縄#旅行#カップル
    Mentions
    @LivlyIsland@LivlyIsland
    Followers1.5M
    Engagement rate0.3%
    Average likes4.2K
    Audience quality score50/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan56.3%
    India12.6%
    United States10.3%
    InterestsTopics creator’s audience engages with the most.
    Automotive16.7%
    Photography16.7%
    Music13.9%
  5. 5. げんじ/Genji

    @genji_official_YouTubeJapan

    "お洒落になる方法"や"最新のUNIQLO、GUの情報"などメンズファッションに関わる全てのコンテンツをお届けしています!! 今現在、日本最大のファッションコーディネートアプリ『WEAR』で ありがたくも93万人の方にフォローして頂いております! 全てのSNSの合計フォロワーは341万人超え本当に皆さんには感謝しきれません!! 一人でも多くの方にファッションの魅力を知って頂き日本中をお洒落にしたいと本気で思っています☺︎!! 良ければ是非チャンネル登録お待ちしております(´▽`)! Brand Direction _______________ ■ LIDNM(リドム) Official Online Store ■ WYM(ウィム) ZOZOTOWN ■ Uxeiyo.(ウェイヨー) Official Online Store それぞれのリンクはページの一番下にございます! 皆さまのご来店お待ちしております☺︎!! ______________________ 【げんじ/Genji YouTubeチャンネルの運営方針に関しまして】 当該チャンネルのコメント欄は承認制とさせて頂いております。 理由としましては、2017年10月15日に投稿したこちらの動画(https://youtu.be/78KC-I-1ZeA)にてお話しさせて頂きました通り、視聴者の方々には楽しい気持ちで動画を見て頂きたいからです。 以前はコメント欄を開放しておりましたが、僕に対する誹謗中傷にとどまらず、ファンの方々に対する心無いコメントが増えたことにより2017年10月よりコメント欄を承認制に変更させて頂きました。 皆さまのご理解ならびにご了承を頂けましたら幸いです。 また頂いたコメントに関しましては僕自身の動画を作成するモチベーションになると共に、気付きを得られる部分も多く、貴重なご意見として参考にさせて頂いておりますので今後とも気軽にコメントをして頂けたら幸いです。

    Hashtags#ファッション#お洒落#zozotown#コーデ
    Followers1.2M
    Engagement rate0.02%
    Average likes242
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.7%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan82.9%
    Isle of Man4.1%
    Pakistan3.3%
    InterestsTopics creator’s audience engages with the most.
    Fashion24.7%
    Music11.7%
    Fitness10.4%
  6. 6. さぁや saaya

    @saaya3831YouTubeJapan

    こんにちは〜!さぁやです! メイク、ヘアー、ファッション 姉弟動画、日々の出来事などの 動画をアップしています(´-`).。oO(♡ YEEELL所属 (ファンレター・YouTubeに関するお問い合わせ先) 〒141-0021 東京都品川区上大崎3-1-1 JR東急目黒ビル4F 株式会社YEEELL チャンネル登録よろしくお願いします♡

    Hashtags#hertech#ハーテック#webデザイナー#webデザインスクール
    Followers1M
    Engagement rate0.05%
    Average likes571
    Audience quality score56/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan82.4%
    Papua New Guinea5.2%
    Bhutan3.7%
    InterestsTopics creator’s audience engages with the most.
    Fashion18.4%
    Travel13.8%
    Photography11.5%
  7. 7. 鹿の間

    @鹿の間YouTubeJapan

    🎪鹿の間金土営業たまに木曜営業🎪 [ダイエット成功60㌔→48㌔] 元服飾学生ですが美容全般大好きです。宝塚と映画とアイドル、旅が生き甲斐。最近は猫と一緒にコタツで本読むかアニメを見てます至福です。いつも鹿の間へお越し下さりありがとうございます。小さなことでも皆様に希望と勇気を与えれたら良いなと思います。 🦌お仕事のお問合せ、ご依頼はこちらにお願いします 鹿の間宛 🦌お手紙はこちらにお願いします 〒107-0062 東京都港区南青山4-18-11 フォレストヒルズイーストウィング2F 株式会社Meilly 鹿の間宛

    Hashtags#11#乾燥さん
    Followers998K
    Engagement rate0.2%
    Average likes2.2K
    Audience quality score50/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan100.0%
    InterestsTopics creator’s audience engages with the most.
    Music15.5%
    Photography13.8%
    Travel10.3%
  8. 8. Happy Happy Toys

    This channel uploads videos of dolls that children can enjoy. Let's have fun with cute toys and educational toys.

    Hashtags#barbie#baby#dress#disneyprincessdollhouse
    Followers900K
    Engagement rate0.02%
    Average likes170
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States27.7%
    India21.5%
    Nigeria13.9%
    InterestsTopics creator’s audience engages with the most.
    Mommy16.3%
    Fashion15.0%
    Dog Owner12.5%
  9. 9. Naraoka Nico Channel

    @naraokanicoYouTubeJapan

    I post a video on every Wednesday and Friday and Sunday. I work as an actress in Japan. Originally I did an apparel staff. A fashion eat, and drink, and update anything from a video, a make video to an interesting thing. As channel registration and comment, Twitter and Instagram are open, please respond. I am pleased. I would like the request working to .

    Followers896K
    Engagement rate0.08%
    Average likes682
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.4%
    202020212022202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan66.3%
    India9.3%
    United States8.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion14.5%
    Food13.3%
    Dog Owner12.1%
  10. 10. ゆうこすモテちゃんねる

    @yukos_0520YouTubeJapan

    菅本裕子♡ゆうこす 男女問わずみんなに愛される、最強モテ人間を目指している人の動画です。 いさぎの良いぶりっ子です。 メイク・ファッション、、色んなものを投稿しているので、ぜひ楽しんでって下さい♡コメントもお待ちしております♡ 〈わたしのモテの3箇条〉 1.自立している 2.自分と相手の気持ちを大事にしている 3.常に成長・吸収しようという心がある Twitter♡https://twitter.com/yukos_kawaii Instagram♡https://www.instagram.com/yukos0520/ お仕事依頼、お問い合わせはこちらにお願い致します! ゆうこす公式サイト https://yukos.kospro.jp

    Followers772K
    Engagement rate0.1%
    Average likes856
    Audience quality score64/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan98.3%
    Brazil1.7%
    InterestsTopics creator’s audience engages with the most.
    Fashion22.2%
    Mommy11.1%
    Dog Owner9.9%

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How We Rank the Top Fashion Influencers on YouTube in Japan

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top fashion influencers on YouTube in Japan in 2026?

As of November 2026, the most followed of the top fashion influencers on YouTube in Japan is Paolo fromTOKYO with 3.7M followers, followed by あめんぼぷらす【日常コメディ and あさぎーにょ. This ranking lists 664 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find fashion influencers on YouTube in Japan for my brand?

Start with this ranking of 664 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top fashion influencers on YouTube in Japan ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for fashion influencers on YouTube in Japan?

The creators in this ranking have an average engagement rate of 0.2%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do fashion influencers on YouTube in Japan charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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