Top Lifestyle Influencers on YouTube in United States (2026)

Discover the top Lifestyle influencers on YouTube in United States for 2026 and meet the American everyday-life YouTubers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

Book a demo

Who Are the Top Lifestyle Influencers on YouTube in United States?

Explore the top Lifestyle influencers on YouTube in United States for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover American YouTubers in the Lifestyle niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Masha and The Bear

    @MashaBearENYouTubeUnited States

    Click here to watch all the episodes! ⤵️ Masha and the Bear animated series, produced by Animaccord, with kindness and comedy in its heart, follows the adventures of a mischievous little girl Masha and her caring friend, The Bear. Their friendship is a metaphor of how a child explores the world around, and her adult friend supports and cares about her in that journey. The cartoon became a hit for families around the globe, due to its smart ability to entertain and educate both children and adults on such timeless life values as real friendship, care, support, and freedom of creativity.

    Hashtags#mashaandthebear#cartoonforkids#cartoons#mashaandthebear2026
    Followers55.6M
    Engagement rate<0.01%
    Average likes1.6K
    Audience quality score48/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States35.6%
    India17.8%
    Canada16.8%
    InterestsTopics creator’s audience engages with the most.
    Comicbooks14.5%
    Music14.5%
    Dog Owner13.2%
  2. 2. व्लाद और निकिता

    @vladnikihindiYouTubeUnited States

    Vlad & Niki दुकान: https://vladandniki.com/

    Followers39.3M
    Engagement rate<0.01%
    Average likes197
    Audience quality score50/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India73.3%
    Malawi5.8%
    Lithuania5.8%
    InterestsTopics creator’s audience engages with the most.
    Mommy15.3%
    Dog Owner13.9%
    Music12.5%
  3. 3. Filaretiki

    @FilaretikiYouTubeUnited States

    Hello, friends! This is our official YouTube channel! We love TikTok videos, and YouTube! This channel with social videos shows different life situations! We love our subscribers very much!

    Hashtags#funny#family#filaretiki#comedy
    Followers31.4M
    Engagement rate<0.01%
    Average likes666
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States38.0%
    Mexico19.6%
    Canada16.3%
    InterestsTopics creator’s audience engages with the most.
    Fashion18.3%
    Sports11.0%
    Fitness11.0%
  4. 4. Ian Boggs

    @IanBoggsYouTubeUnited States, Georgia, Atlanta

    🕊️ 🌒 GROUP 7: Eclipse Division 🌙 BOOK OUT NOW 🤫 ⬇️ Read before it’s too late… 📍 Ian Boggs is currently based in LA , Vancouver , Atlanta and Tokyo, to work together, book for a movie, show, commercial or project, or to collaborate, email 🐦‍🔥

    Followers18.6M
    Engagement rate<0.01%
    Average likes755
    Audience quality score40/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    202120222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States30.8%
    India21.5%
    Canada15.4%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner21.8%
    Fashion14.1%
    Photography11.5%
  5. 5. Taylor Red TV

    @taylorredYouTubeUnited States, Alabama, Houston

    Welcome to Taylor Red TV — we’re identical triplet sisters bringing you high-energy, family-friendly chaos every week! Our channel is packed with viral 24-hour challenges, hilarious pranks gone wrong, extreme food taste tests, telepathy games, lifestyle vlogs, and all the relatable sister moments you can handle. Whether we’re handcuffed together for 24 hours, dyeing each other’s hair wild colors, doing telepathy challenges, testing TikTok viral products, or trying the world’s spiciest and sourest foods, one thing’s for sure — it’s never boring here. If you love creators like Hj Evelyn, Kalogeras Sisters, Merrell Twins, or Sturniolo Triplets, you’ll feel right at home with us. From chaotic triplet challenge videos to behind-the-scenes vlogs and sibling chaos, we’re all about keeping things real, funny, and just a little bit unhinged. 📅 New videos every week 🎥 Subscribe and join the #TripletTakeover!

    Hashtags#taylorredtv#24hourchallenge#tripletsisters#foodchallenge
    Followers16.7M
    Engagement rate<0.01%
    Average likes396
    Audience quality score71/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    20222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States39.8%
    Canada16.9%
    India12.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion14.1%
    Music12.5%
    Travel12.5%
  6. 6. The Richey Family

    @TheRicheyFamilyYouTubeUnited States

    Subscribe to become #1 channel! Let’s spend a milli! This is Richey Family… …a family of seven who can’t sit still! 🌍 We travel, taste, compare, and explore – and we share it all with you! From $100,000 dishes to street food, from the best five-star hotels to sleeping on the floor, from yachts and private jets worth hundreds of millions to $1 trips – it’s always an adventure with us. Subscribe, because seven people on screen mean seven times the fun! Tony - The Richest Dad 💰💼 Helen - The Beautiful Mother ✨🌸 Lisa - The Funniest Daughter 😂🦄 Mark - The Cutest Son 🐣💙 Angelina - The Smartest Daughter 🌼💅 Glen - The Most Energetic Husband of Angelina ⚡🏄‍♂️ David - The Trouble Maker Son of Glen and Angelina 🍼😈 Our Achievements 🏆: 1. Ate a $100,000 pizza and burger 2. Ate 50 gold-covered dishes 3. Stayed in 20 strange hotels Our Goals 🎯: 1. Beat Mr. Beast in subscribers 2. Become the most popular family 3. Try every crazy expensive thing out there

    Hashtags#thericheyfamily#dubaifood#dubai#luxurytravel
    Followers12.1M
    Engagement rate0.02%
    Average likes2K
    Audience quality score43/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+5.8%
    20252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States36.2%
    Mexico19.2%
    India16.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion14.8%
    Music14.8%
    Fitness13.1%
  7. 7. Sofi Manassyan

    @SofiManassyanYouTubeUnited States

    Hey everybody! I'm Sofi, and welcome to my channel! I post positive content about my life, write and direct my own short films, and share my stories as an influencer, actress, and dancer. Enjoy my videos, and check out my other socials! 💌 Fans email: Business email: IG: 3.7M / TikTok: 1.7M

    Hashtags#sofimanassyan#sofisticatedproductions#funny#thedatingcoach
    Followers10.9M
    Engagement rate0.06%
    Average likes4.3K
    Audience quality score35/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.1%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States37.5%
    India19.8%
    Mexico14.6%
    InterestsTopics creator’s audience engages with the most.
    Music12.7%
    Dog Owner12.7%
    Fashion11.4%
  8. 8. Lil Peep

    @LilPeepofficialYouTubeUnited States

    http://LILPEEP.COM Spotify: https://lilpeep.lnk.to/listenYL/spotify Apple Music: https://lilpeep.lnk.to/listenAY/applemusic Pandora: https://lilpeep.lnk.to/listenAY/pandora Amazon Music: https://lilpeep.lnk.to/listenAY/amazonmusic

    Hashtags#peep#lilpeep#prada
    Mentions
    @MetroBlu@MetroBlu
    Followers10.1M
    Engagement rate0.2%
    Average likes19.5K
    Audience quality score60/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States29.0%
    India18.3%
    Mexico18.3%
    InterestsTopics creator’s audience engages with the most.
    Music28.6%
    Dog Owner11.7%
    Dancer9.1%
  9. 9. Fresajapomex

    @FresajapomexYouTubeUnited States

    📧

    Followers9.7M
    Engagement rate0.2%
    Average likes23K
    Audience quality score19/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.2%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States32.9%
    Mexico19.2%
    India13.7%
    InterestsTopics creator’s audience engages with the most.
    Fashion16.7%
    Photography14.1%
    Music12.8%
  10. 10. ExploreVision

    @ExploreVision01YouTubeUnited States

    Hii WELCOME TO "ExploreVision" If you like our stories then definitely subscribe to the channel! 🛑Please note that the information given by us is taken through the internet, we do not confirm its veracity "Save The Earth"

    Followers9.5M
    Engagement rate<0.01%
    Average likes2
    Audience quality score56/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    20252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States36.6%
    Mexico17.2%
    Canada16.1%
    InterestsTopics creator’s audience engages with the most.
    Fitness12.3%
    Fashion12.3%
    Dog Owner10.8%

Go beyond the rankings. Find your next creator.

Search and filter 20M+ creators by niche, location, and audience. Explore detailed analytics to find the right fit for your brand.

  • Filter by niche, location and audience
  • See engagement and audience quality before you reach out
  • Start free, no demo required
Book a demo

How We Rank the Top Lifestyle Influencers on YouTube in United States

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top lifestyle influencers on YouTube in United States in 2026?

As of November 2026, the most followed of the top lifestyle influencers on YouTube in United States is Masha and The Bear with 55.6M followers, followed by व्लाद और निकित and Filaretiki. This ranking lists 15,205 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find lifestyle influencers on YouTube in United States for my brand?

Start with this ranking of 15,205 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top lifestyle influencers on YouTube in United States ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for lifestyle influencers on YouTube in United States?

The creators in this ranking have an average engagement rate of 0.1%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do lifestyle influencers on YouTube in United States charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

20M+ Influencers • Trusted by 50K+ Brands

Everything you need for influencer marketing

From finding the right creators to tracking campaign results, all in one platform, at a price that makes sense.

Book a demo