Top Skincare Influencers on YouTube in United States (2026)

Discover the top Skincare influencers on YouTube in United States for 2026 and meet the American skincare YouTubers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Skincare Influencers on YouTube in United States?

Explore the top Skincare influencers on YouTube in United States for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover American YouTubers in the Skincare niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Masha and The Bear

    @MashaBearENYouTubeUnited States

    Click here to watch all the episodes! ⤵️ Masha and the Bear animated series, produced by Animaccord, with kindness and comedy in its heart, follows the adventures of a mischievous little girl Masha and her caring friend, The Bear. Their friendship is a metaphor of how a child explores the world around, and her adult friend supports and cares about her in that journey. The cartoon became a hit for families around the globe, due to its smart ability to entertain and educate both children and adults on such timeless life values as real friendship, care, support, and freedom of creativity.

    Hashtags#mashaandthebear#cartoonforkids#cartoons#mashaandthebear2026
    Followers55.6M
    Engagement rate<0.01%
    Average likes1.6K
    Audience quality score48/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States35.6%
    India17.8%
    Canada16.8%
    InterestsTopics creator’s audience engages with the most.
    Comicbooks14.5%
    Music14.5%
    Dog Owner13.2%
  2. 2. Like Nastya Show

    @LikeNastya_ShowYouTubeUnited States

    No bio

    Followers44.4M
    Engagement rate<0.01%
    Average likes205
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States38.5%
    Canada19.2%
    India11.5%
    InterestsTopics creator’s audience engages with the most.
    Fashion16.3%
    Photography15.0%
    Music12.5%
  3. 3. NichLmao

    @NichLmaoYouTubeUnited States

    I just like making videos with my friends, if you're reading this you're part of the family. ❤️

    Hashtags#nichlmao
    Mentions
    @NotNichLmao@NotNichLmao
    Followers42.1M
    Engagement rate<0.01%
    Average likes4.3K
    Audience quality score38/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    202020212022202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States35.1%
    Canada20.6%
    India14.4%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner14.9%
    Fashion14.9%
    Mommy10.8%
  4. 4. Zach Choi

    @ZachChoiYouTubeUnited States

    Silence Is Golden ▲ Business Enquiries: Gear I actually use: https://www.amazon.com/shop/zachchoiasmr Instagram @zachchoi TikTok @thezachchoi Facebook: Zach Choi ASMR

    Hashtags#zachchoiasmr#mukbang#asmr#asmreating
    Followers33.7M
    Engagement rate<0.01%
    Average likes922
    Audience quality score56/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States36.8%
    Canada17.9%
    Mexico16.0%
    InterestsTopics creator’s audience engages with the most.
    Food18.7%
    Fashion15.4%
    Mommy11.0%
  5. 5. Diana and Roma EN

    @dianaromaenYouTubeUnited States

    Diana and Roma english Welcome to Diana and Roma world - where Diana, Roma, little Oliver and their parents play, learn, sing, explore and share their life experiences. Millions of kids and families from all over the world join Diana and Roma every day to explore the world and learn about songs, numbers, nature, colors, shapes, animals, and the importance of eating healthy food, washing hands, being a good friend, and much more. All rights reserved. This visual production contains original artistic content and ideas and is protected by U.S. and international laws. Reproduction and distribution of this visual presentation without written expressed permission of the copyright holder/ author is prohibited. E-mail:

    Hashtags#dianaandromaenglish#dianaandroma
    Followers30M
    Engagement rate<0.01%
    Average likes118
    Audience quality score41/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States40.5%
    Mexico18.0%
    India15.7%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner19.2%
    Fashion15.1%
    Music12.3%
  6. 6. Like Nastya Collections

    @LikeNastyaCollectionsYouTubeUnited States

    Hi!!! We create fun videos about Nastya and her dad on adventures and in everyday situations. Join more than 115 miilion subscribers from around the globe to enjoy the world of Like Nastya to learn new things, play games and see some magic"

    Followers21.1M
    Engagement rate-
    Average likes-
    Audience quality score44/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+4.9%
    202020212022202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States35.1%
    Canada20.2%
    India13.8%
    InterestsTopics creator’s audience engages with the most.
    Fashion14.5%
    Mommy13.2%
    Dog Owner11.8%
  7. 7. Marusya Outdoors

    @marusya_outdoorsYouTubeUnited States

    👋Welcome to my adventures! Camping🏕️ Surviva🪓 Bushcraft🏔️

    Hashtags#venustas#venustasheatedapparel#venustasheatedjacket#venustasheatedvest
    Followers20.6M
    Engagement rate0.1%
    Average likes23.9K
    Audience quality score63/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States37.6%
    India16.8%
    Canada15.8%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner19.8%
    Fashion16.3%
    Travel11.6%
  8. 8. Pentatonix

    @PTXofficialYouTubeUnited States, Florida

    Pentatonix reimagine, reinvigorate, and redefine a cappella. The 3X GRAMMY®-winning and Daytime EMMY®-nominated vocal quintet have reached unprecedented heights, selling 10M+ albums, generating billions of streams and toppling charts with a catalog boasting back-to-back #1 albums. They made history as “the first a cappella act to win ‘Best Arrangement, Instrumental or A Cappella’ at the GRAMMY® Awards” in 2015 and 2016, and later won “Best Country Duo/Group Performance” in 2017. In 2023, they received a star on the Hollywood Walk Of Fame before closing out the year with a massive arena tour in support of their holiday greatest hits album, The Greatest Christmas Hits. Most recently, Pentatonix starred in the Netflix holiday romcom, Meet Me Next Christmas, which claimed the #1 spot on the platform’s charts. In 2025, PTX returned with Christmas in the City and a tour. Their upcoming deluxe album is set to release on October 30th via Republic Records.

    Hashtags#pentatonix#christmasinthecity#believe#summersonic
    Followers20.5M
    Engagement rate0.02%
    Average likes3.4K
    Audience quality score55/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States36.1%
    Canada17.5%
    India16.5%
    InterestsTopics creator’s audience engages with the most.
    Music26.2%
    Fashion13.1%
    Mommy9.5%
  9. 9. Ray William Johnson

    @RayWilliamJohnsonYouTubeUnited States

    Comedian and storyteller.

    Followers18.7M
    Engagement rate0.06%
    Average likes10.4K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States34.5%
    Canada17.9%
    India16.7%
    InterestsTopics creator’s audience engages with the most.
    Music23.6%
    Photography12.5%
    Fashion11.1%
  10. 10. The McFive Circus

    @TheMcFiveCircusYouTubeUnited States

    The McFive Circus ® The Circus Way ® Careful we like to JOKE A LOT!😂😂 #targetpartner Check out items we have used in our videos and items we love at Target! https://goto.target.com/c/5945397/1799385/21323?u=https://www.target.com/creators/themcfivecircus SUBSCRIBE to your favorite CIRCUS!🎪❤️ ⚠️All stunts are performed by professionals and/or performed with the supervision of professionals.⚠️ FAN MAIL now being Accepted!😍 P.O. Box 9369 Coral Springs, Florida 33075 The Circus Way🎪 Email for brand partnerships and business inquiries Follow us on our journey as a circus family that started because of quarantine. We perform various aerial silks, aerial hammock, stunts and lyra activities. Circus is DANGEROUS and SAFETY precautions are needed. All stunts and tricks are performed by professionals and/or performed with the supervision of professionals. Do not try at home. Kellie is a Certified Aerial Instructor🎪

    Followers17.9M
    Engagement rate0.01%
    Average likes1.9K
    Audience quality score53/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.3%
    20242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States36.8%
    Canada19.0%
    India14.7%
    InterestsTopics creator’s audience engages with the most.
    Fitness12.9%
    Fashion12.9%
    Dancer11.8%

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How We Rank the Top Skincare Influencers on YouTube in United States

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top skincare influencers on YouTube in United States in 2026?

As of November 2026, the most followed of the top skincare influencers on YouTube in United States is Masha and The Bear with 55.6M followers, followed by Like Nastya Show and NichLmao. This ranking lists 22,253 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find skincare influencers on YouTube in United States for my brand?

Start with this ranking of 22,253 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top skincare influencers on YouTube in United States ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for skincare influencers on YouTube in United States?

The creators in this ranking have an average engagement rate of 0.02%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do skincare influencers on YouTube in United States charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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