This is the most complete and exhaustive listing about the top social media influencers of 2018. To elaborate this Influencer ranking we have collected the top influencers of 2018 from all over the world and, through our sophisticated classification algorithm, as a result we obtain an ordered list by theme (fashion, fitness, food…), country and city with the top 9 influencers of each segment. This way, we can offer information aboutInstagrammers, Youtubers, Blogers, etc,who achieve the greatest reach, both by the size of their audience (the biggest influencers have millions of followers ) and their quality in terms of engagement . This classification is periodically updated to offer the most current and relevant information for free.
In recent years, influencers have been an important resource of social media marketing for companies. Influencer marketing has become a great opportunity to show products to a large audience with very segmented interests. During 2018, the influencers have gained special relevance for digital marketing strategies of most companies, regardless of whether they are large or small. The high return on investment achieved by these campaigns is the main attraction for increasing demand of the top social media influencers of 2018.
Among all influencers, currently Instagram influencers are the most demanded. Instagram is the social network that is growing the most in recent times, so it is increasingly attractive as a showcase.
In most cases it is preferable for your influencer marketing campaign to have influencers with fewer followers. These are known as micro-influencers. Their advantage is that they tend to have greater credibility even though their audience is not so great. They tend to be more mundane people, almost as if it were a friend who is recommending a product to you. Therefore, if you want to find micro-influencers you can create a free account in Heepsy and use the "number of followers" filter. When you create an account you will also get more information about the influencers ; level of interaction of their followers, loyalty, growth of their account and much more relevant information.