Top Instagram Influencers in Serbia (2026)

Meet the top Instagram influencers in Serbia for 2026, the Serbian Instagrammers audiences follow most. Compare engagement, audience quality, and growth to find the right partners.

Book a demo

Who Are the Top Instagram Influencers in Serbia?

Explore the top Instagram influencers in Serbia for October 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Serbian Instagrammers for your next campaign. To explore detailed creator analytics and find more accounts, .

  1. 1. Novak Djokovic

    @djokernoleInstagramSerbia

    🇷🇸🎾 @novakfoundation @livesilabynovak

    Mentions
    @bnpparibasopen@bnpparibasopen
    Followers16.4M
    Engagement rate1.0%
    Average likes69.1K
    Audience quality score63/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.5%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Italy19.4%
    Serbia6.0%
    Australia6.0%
    InterestsTopics creator’s audience engages with the most.
    Tennis9.9%
    Dog Owner9.9%
    Fashion9.9%
  2. 2. ᴅʀᴀɢᴀɴᴀ ᴅᴜᴊᴏᴠɪᴄ

    @draganadujovicInstagramSerbia

    Miss Universe of Serbia 🌟 @missuniverse Ambassador 👑 Owner & Designer of @dragana_com ✨Empowering beauty, fashion, and confidence worldwide 🌍 Mom of 3

    Hashtags#boucheriemiami#grandopening#unforgett
    Mentions
    @boucherie_us@boucherie_us@realoscarlopez@realoscarlopez@photostudiodag@photostudiodag
    Followers3.2M
    Engagement rate0.07%
    Average likes59.7K
    Audience quality score29/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States18.9%
    Brazil8.1%
    Serbia8.1%
    InterestsTopics creator’s audience engages with the most.
    Photography18.8%
    Music17.2%
    Fashion12.5%
  3. 3. Jelena Karleuša

    @karleusastarInstagramSerbia

    “BENGA” MUSIC VIDEO

    Hashtags#concert#skopje#alphaomega
    Mentions
    @informer_tv@informer_tv@zoranbirtasevic@zoranbirtasevic@milosph@milosph+4@jacques_and_angel, @body_chain_belgrade, @boki13official, @s
    Followers2.5M
    Engagement rate0.9%
    Average likes31.5K
    Audience quality score61/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Serbia15.2%
    Montenegro8.7%
    United States8.7%
    InterestsTopics creator’s audience engages with the most.
    Fashion31.1%
    Music14.9%
    Lifestyle8.1%
  4. 4. SEKA ALEKSIĆ

    @seka_aleksicInstagramSerbia, Grad Beograd, Palilula

    Founder of @secondskin555

    Hashtags#soon
    Mentions
    @deeravishing@deeravishing@s_lazic@s_lazic@streetfashion101@streetfashion101
    Followers2.4M
    Engagement rate0.3%
    Average likes5.6K
    Audience quality score55/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Serbia42.1%
    Croatia15.8%
    Brazil5.3%
    InterestsTopics creator’s audience engages with the most.
    Fashion21.7%
    Travel13.0%
    Mommy10.9%
  5. 5. DV9

    @vlahovicdusanInstagramSerbia

    Juventus Football Club & Serbia 📩 Enquiries

    Followers2.3M
    Engagement rate5.7%
    Average likes128K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Italy75.5%
    Turkey5.1%
    United States3.1%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner15.6%
    Photography12.2%
    Sports11.1%
  6. 6. Luka Jovic

    @lukajovicInstagramSerbia

    Player of @acmilan 🔴⚫️

    Hashtags#sempremilan#milanmonza#euro2024
    Followers2.3M
    Engagement rate4.7%
    Average likes92K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany17.2%
    Spain10.3%
    Serbia8.6%
    InterestsTopics creator’s audience engages with the most.
    Sports13.6%
    Dog Owner11.9%
    Soccer10.2%
  7. 7. Johan Cruyff

    @johancruyffInstagramSerbia

    Official account that pays tribute to the life and legacy of Johan Cruyff (1947-2016). Official Webshop @cruyff #CruyffLegacy ✉️

    Hashtags#legendstrophy#cruyff#johancruyff#twostripes
    Mentions
    @pepteam@pepteam@fcbarcelona@fcbarcelona@brfootball@brfootball
    Followers2.1M
    Engagement rate1.3%
    Average likes26.4K
    Audience quality score50/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.5%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Italy14.3%
    Spain12.9%
    United Kingdom10.0%
    InterestsTopics creator’s audience engages with the most.
    Sports18.0%
    Soccer10.3%
    Music10.3%
  8. 8. Dušan Tadić

    @dusantadicInstagramSerbia

    Dušan Tadić Official Instagram 🇷🇸 Football player @Fenerbahce #️⃣🔟 Management: @soccermondial.official 💼 Business inquiries: 📥

    Hashtags#euro2024
    Followers1.8M
    Engagement rate6.4%
    Average likes113K
    Audience quality score33/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.6%
    201920202021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Netherlands27.8%
    United Kingdom5.6%
    Italy5.6%
    InterestsTopics creator’s audience engages with the most.
    Soccer15.7%
    Dog Owner15.7%
    Sports15.7%
  9. 9. Nemanja Matic

    @nemanjamaticInstagramSerbia

    Official Instagram account of Nemanja Matic-Немања Матић. @ol football player. 🇷🇸 X ⬇️

    Mentions
    @ol@ol
    Followers1.8M
    Engagement rate0.6%
    Average likes9.4K
    Audience quality score53/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom27.5%
    Indonesia10.1%
    United States7.3%
    InterestsTopics creator’s audience engages with the most.
    Sports19.4%
    Music18.1%
    Photography9.7%
  10. 10. Miloš Biković

    @bikovicInstagramSerbia

    Agent Russia - Marina +79219430543 Commercial & PR - Alexandra +79165079421

    Hashtags#милошбикович#холоп3#hellorussia#milosbikovic
    Mentions
    @v_slavskiy@v_slavskiy@irina_zargano@irina_zargano@elena_kirilenko_photo@elena_kirilenko_photo+4@panteleeva_galina, @bosco_di_ciliegi, @klim_shipenko, @tv_ctc
    Followers1.8M
    Engagement rate1.0%
    Average likes14.1K
    Audience quality score77/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Serbia23.5%
    Russia23.5%
    Ukraine11.8%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner21.2%
    Cat Owner11.5%
    Travel9.6%

Go beyond the rankings. Find your next creator.

Search and filter 20M+ creators by niche, location, and audience. Explore detailed analytics to find the right fit for your brand.

  • Filter by niche, location and audience
  • See engagement and audience quality before you reach out
  • Start free, no demo required
Book a demo

How We Rank the Top Instagram Influencers in Serbia

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top Instagram influencers in Serbia in 2026?

As of October 2026, the most followed of the top Instagram influencers in Serbia is Novak Djokovic with 16.4M followers, followed by dragana dujovic and Jelena Karleuša. This ranking lists 5,071 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find Instagram influencers in Serbia for my brand?

Start with this ranking of 5,071 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top Instagram influencers in Serbia ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in October 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for Instagram influencers in Serbia?

The creators in this ranking have an average engagement rate of 2.2%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do Instagram influencers in Serbia charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

20M+ Influencers • Trusted by 50K+ Brands

Everything you need for influencer marketing

From finding the right creators to tracking campaign results, all in one platform, at a price that makes sense.

Book a demo