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Top Influencers in Brazil (2026)

Meet the top influencers in Brazil for 2026, the Brazilian creators audiences follow most across Instagram, TikTok, and YouTube. Compare engagement and audience quality to find the right partners.

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Explore the top influencers in Brazil for October 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Brazilian creators across Instagram, TikTok, and YouTube. To explore detailed creator analytics and find more accounts, .

  1. 1. Neymar Jr

    @neymarjrInstagramBrazil

    @santosfc & Brazil 🇧🇷

    Hashtags#novacanção#hidratado#njr#lavitanhidro
    Mentions
    @cimedco@cimedco@lavitan@lavitan@brunabiancardi@brunabiancardi
    Followers229M
    Engagement rate1.2%
    Average likes2.6M
    Audience quality score81/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil54.8
    Indonesia5.4
    United States4.3
    InterestsTopics creator’s audience engages with the most.
    Sports17.7
    Music17.7
    Fitness14.3

  2. 2. Ronaldo de Assis Moreira

    @ronaldinhoInstagramBrazil, Rio de Janeiro, Rio Comprido

    Instagram oficial de Ronaldinho Gaúcho. 2x eleito o melhor do mundo pela FIFA. @nooke.ag @tropadobruxo_ @r10academy_oficial @betify @turmador10

    Hashtags#ifoodmove#r10#ifood
    Mentions
    @palmssportsuae@palmssportsuae@renzograciebjj@renzograciebjj@ifoodmove@ifoodmove+1@gremio
    Followers81.1M
    Engagement rate0.2%
    Average likes249K
    Audience quality score72/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil24.3
    United States12.9
    Indonesia4.3
    InterestsTopics creator’s audience engages with the most.
    Music11.5
    Fitness10.3
    Fashion10.3

  3. 3. Bispo Bruno Leonardo

    @BispoBrunoLeonardoYouTubeBrazil

    🛑CLIQUE NA PALAVRA INSCREVER-SE 🛑 Meu WhatsApp oficial clique👉 https://whatsapp.com/channel/0029VaEQqmN3QxS4B9lUTu3G O Bispo Bruno Leonardo é casado com a Sra. Érica Rios, líder e fundador da Igreja Batista Avivamento Mundial. Tem 43 anos, pastoreia desde os 15 e vive hoje o cumprimento de promessas que Deus lhe fez. Dedicado a pregar o evangelho e ganhar almas, desde uma Igreja pequena em Salvador-BA, anos depois, através de uma pessoa Deus falou que faria sua voz chegar em muitos lugares antes mesmo que seu corpo. E isso se cumpre através desse canal que hoje é seguido por mais de 60 milhões de pessoas. 🙏🏽ORAÇÕES DIÁRIAS: ▶️05:00h DA MANHÃ ▶️18:00h DA TARDE ▶️00:00h MEIA-NOITE SOBRE MIM: Próximo aos meus 14 anos conheci Jesus, tive um encontro com Cristo e lhe entreguei minha vida, a partir dos 15 anos passei a pregar a Palavra de Deus e desde então Ele tem usado minha vida para levar cura, libertação e salvação a muitas vidas, para Glória do Seu Nome.

    Hashtags#oração#divinasrevelações
    Followers75.6M
    Engagement rate0.4%
    Average likes286K
    Audience quality score53/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.0%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil71.7
    Angola8.9
    Latvia6.2
    InterestsTopics creator’s audience engages with the most.
    Music17.0
    Photography15.3
    Dog Owner10.2

  4. 4. Marcelo Vieira

    @marcelotwelveInstagramBrazil

    @h2bet | Ambassador WE ARE @groupdoze @adidas | Athlete @academy12 | Founder Moleque de Xerém

    Hashtags#madridistas#ccm2025#playstationcupa
    Mentions
    @oficialrc3@oficialrc3@realmadrid@realmadrid@adidasskateboarding@adidasskateboarding+2@alabtalcup, @playstation
    Followers69M
    Engagement rate0.5%
    Average likes348K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil9.2
    United States7.7
    Spain7.7
    InterestsTopics creator’s audience engages with the most.
    Soccer14.0
    Sports10.5
    Music10.5

  5. 5. Anitta 🎤

    @anittaInstagramBrazil

    Brazilian singer 👇 Mi nueva canción 🛡 ROMEO, disponible ahora!

    Hashtags#publicidade#vogue50
    Mentions
    @papatinho@papatinho@mccabelinho@mccabelinho@camaradeputados@camaradeputados+7@hugomottapb, @mercadopagobr, @joedwetfile, @hall_access, @fernando_tomaz, @marialauraneves, @juliakoala
    Followers63.8M
    Engagement rate0.3%
    Average likes158K
    Audience quality score75/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil65.3
    Portugal6.3
    Austria2.1
    InterestsTopics creator’s audience engages with the most.
    Dog Owner11.5
    Fitness10.8
    Cat Owner10.8

  6. 6. Tata Werneck

    @tatawerneckInstagramBrazil

    Dizem que eu falo sozinha. Serio? Quem disse isso? Empresariamento Exclusivo @dandoway assessoria @enne.ag

    Hashtags#quemamacuida#tvglobo
    Followers54.7M
    Engagement rate0.1%
    Average likes14.2K
    Audience quality score60/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil77.8
    United States5.6
    Spain2.8
    InterestsTopics creator’s audience engages with the most.
    Mommy18.4
    Dog Owner14.5
    Makeup Artist9.2

  7. 7. Larissa Manoela

    @larissamanoelaInstagramBrazil

    Brazilian actress 🇧🇷✨🎬 CEO @mimalissa.artistico Influencer head @always_brasil

    Mentions
    @mammamiamusicalbr@mammamiamusicalbr
    Followers54M
    Engagement rate0.1%
    Average likes71.8K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil83.3
    Spain4.8
    Germany2.4
    InterestsTopics creator’s audience engages with the most.
    Music11.8
    Fitness11.8
    Mommy11.8

  8. 8. Vinicius Jr. ⚡️🇧🇷

    @vinijrInstagramBrazil

    Black Lives Matter ✊🏿 @unesco 🤍 @institutovinijr ✨ @loudgg 🗣️

    Followers52.1M
    Engagement rate6.1%
    Average likes4.6M
    Audience quality score73/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+2.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil27.7
    Spain10.8
    Colombia4.6
    InterestsTopics creator’s audience engages with the most.
    Fitness17.5
    Soccer12.7
    Sports7.9

  9. 9. Natan por Aí

    @natanporaiYouTubeBrazil

    Veja e participe das aventuras do Natan por Aí! Vídeos novos toda semana! Gostou? Curta e compartilhe os vídeos para fazer o canal crescer! Inscreva-se: http://youtube.com/natanporai Acompanhem também em: http://instagram.com/natanporai https://tiktok.com/@natanporai http://twitter.com/natanporai http://facebook.com/natanporai Natan por Aí

    Hashtags#natanporai#genshinimpact#nowsnezhnaya
    Followers49.6M
    Engagement rate0.0%
    Average likes8K
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+6.0%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil78.0
    Angola6.8
    Israel5.1
    InterestsTopics creator’s audience engages with the most.
    Dog Owner13.5
    Music12.2
    Fashion12.2

  10. 10. +A

    @maisaInstagramBrazil

    Actress Co-founder @ag.mudah @ag.moots Ambassador @unicefbrasil Business:

    Hashtags#tbt
    Mentions
    @mercadopagobr@mercadopagobr@mercadolivre@mercadolivre@teletonoficial@teletonoficial+3@aacdoficial, @f1, @tvglobo
    Followers49.1M
    Engagement rate0.3%
    Average likes201K
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil69.8
    Peru3.8
    Portugal3.8
    InterestsTopics creator’s audience engages with the most.
    Dog Owner14.3
    Fashion13.0
    Mommy9.1

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How We Rank the Top Influencers in Brazil

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Rated by the Brands Who Use It Every Day

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“It’s made it so much easier to find the right influencers and manage our collaborations. The platform has everything we need, from finding and vetting influencers to managing collabs and payments.”
ErinHead of Brand Marketing
“We’ve used multiple influencer platforms, but Heepsy stands out for its affordability and how easy it is to use. Highly recommended for any brand looking to scale influencer marketing.”
OwenInfluencer Marketing Manager
“Heepsy offers a diverse range of powerful features, including customizable reports on influencer performance and campaign ROI that help us refine our strategy.”
TariqHead of Global Partnerships

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

How are the top influencers ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match the ranking’s network, niche, and location. Rankings are refreshed monthly with the latest public data. Each card also shows engagement rate, average likes, and audience quality, so you can compare creators beyond their size.

How often is the ranking updated?

Rankings are refreshed every month with the latest public data, so the list always reflects current performance.

Can I filter influencers by specific location or niche?

Yes. With a free Heepsy account you can search by topic, location, followers, engagement, audience demographics and more.

What metrics are used to calculate engagement rate?

Engagement rate is the average of likes and comments on recent posts divided by follower count. Suspicious activity is excluded.

How can I access full influencer reports?

Click “Unlock full profile” on any creator and sign up for free to see audience demographics, authenticity, growth and pricing estimates.

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