Top Instagram Influencers in Brazil (2026)

Meet the top Instagram influencers in Brazil for 2026, the Brazilian Instagrammers audiences follow most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Instagram Influencers in Brazil?

Explore the top Instagram influencers in Brazil for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Brazilian Instagrammers for your next campaign. To explore detailed creator analytics and find more accounts, .

  1. 1. Neymar Jr

    @neymarjrInstagramBrazil

    @santosfc & Brazil 🇧🇷

    Hashtags#novacanção#hidratado#njr#lavitanhidro
    Mentions
    @cimedco@cimedco@lavitan@lavitan@brunabiancardi@brunabiancardi
    Followers229M
    Engagement rate1.2%
    Average likes2.6M
    Audience quality score81/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil54.8%
    Indonesia5.4%
    United States4.3%
    InterestsTopics creator’s audience engages with the most.
    Sports17.7%
    Music17.7%
    Fitness14.3%
  2. 2. Ronaldo de Assis Moreira

    @ronaldinhoInstagramBrazil, Rio de Janeiro, Rio Comprido

    Instagram oficial de Ronaldinho Gaúcho. 2x eleito o melhor do mundo pela FIFA. @nooke.ag @tropadobruxo_ @r10academy_oficial @betify @turmador10

    Hashtags#ifoodmove#r10#ifood
    Mentions
    @palmssportsuae@palmssportsuae@renzograciebjj@renzograciebjj@ifoodmove@ifoodmove+1@gremio
    Followers81.1M
    Engagement rate0.2%
    Average likes249K
    Audience quality score72/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil24.3%
    United States12.9%
    Indonesia4.3%
    InterestsTopics creator’s audience engages with the most.
    Music11.5%
    Fitness10.3%
    Fashion10.3%
  3. 3. Marcelo Vieira

    @marcelotwelveInstagramBrazil

    @h2bet | Ambassador WE ARE @groupdoze @adidas | Athlete @academy12 | Founder Moleque de Xerém

    Hashtags#madridistas#ccm2025#playstationcupa
    Mentions
    @oficialrc3@oficialrc3@realmadrid@realmadrid@adidasskateboarding@adidasskateboarding+2@alabtalcup, @playstation
    Followers69M
    Engagement rate0.5%
    Average likes348K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil9.2%
    United States7.7%
    Spain7.7%
    InterestsTopics creator’s audience engages with the most.
    Soccer14.0%
    Sports10.5%
    Music10.5%
  4. 4. Anitta 🎤

    @anittaInstagramBrazil

    Brazilian singer 👇 Mi nueva canción 🛡 ROMEO, disponible ahora!

    Hashtags#publicidade#vogue50
    Mentions
    @papatinho@papatinho@mccabelinho@mccabelinho@camaradeputados@camaradeputados+7@hugomottapb, @mercadopagobr, @fernando_tomaz, @marialauraneves, @juliakoala, @ritalazzarotti, @henriquem85
    Followers63.8M
    Engagement rate0.3%
    Average likes158K
    Audience quality score75/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil65.3%
    Portugal6.3%
    Austria2.1%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner11.5%
    Fitness10.8%
    Cat Owner10.8%
  5. 5. Tata Werneck

    @tatawerneckInstagramBrazil

    Dizem que eu falo sozinha. Serio? Quem disse isso? Empresariamento Exclusivo @dandoway assessoria @enne.ag

    Hashtags#quemamacuida#tvglobo
    Followers54.7M
    Engagement rate0.09%
    Average likes14.2K
    Audience quality score60/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil77.8%
    United States5.6%
    Spain2.8%
    InterestsTopics creator’s audience engages with the most.
    Mommy18.4%
    Dog Owner14.5%
    Makeup Artist9.2%
  6. 6. Larissa Manoela

    @larissamanoelaInstagramBrazil

    Brazilian actress 🇧🇷✨🎬 CEO @mimalissa.artistico Influencer head @always_brasil

    Mentions
    @mammamiamusicalbr@mammamiamusicalbr
    Followers54M
    Engagement rate0.1%
    Average likes71.8K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil83.3%
    Spain4.8%
    Germany2.4%
    InterestsTopics creator’s audience engages with the most.
    Music11.8%
    Fitness11.8%
    Mommy11.8%
  7. 7. Vinicius Jr. ⚡️🇧🇷

    @vinijrInstagramBrazil

    Black Lives Matter ✊🏿 @unesco 🤍 @institutovinijr ✨ @loudgg 🗣️

    Followers52.1M
    Engagement rate6.1%
    Average likes4.6M
    Audience quality score73/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+2.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil27.7%
    Spain10.8%
    Colombia4.6%
    InterestsTopics creator’s audience engages with the most.
    Fitness17.5%
    Soccer12.7%
    Sports7.9%
  8. 8. +A

    @maisaInstagramBrazil

    Actress Co-founder @ag.mudah @ag.moots Ambassador @unicefbrasil Business:

    Hashtags#tbt
    Mentions
    @mercadopagobr@mercadopagobr@mercadolivre@mercadolivre@teletonoficial@teletonoficial+3@aacdoficial, @f1, @tvglobo
    Followers49.1M
    Engagement rate0.3%
    Average likes201K
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil69.8%
    Peru3.8%
    Portugal3.8%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner14.3%
    Fashion13.0%
    Mommy9.1%
  9. 9. Gusttavo Lima

    @gusttavolimaInstagramBrazil

    Ouça agora: ‘Sofrimento Simultâneo’ 💔 #OEmbaixador 🏛️🇧🇷

    Hashtags#embaixadoremember#vítima#agentefezamor#harasembaixador
    Followers45.5M
    Engagement rate0.2%
    Average likes56.7K
    Audience quality score75/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil57.4%
    Singapore16.4%
    United States11.5%
    InterestsTopics creator’s audience engages with the most.
    Mommy11.9%
    Dog Owner11.0%
    Food9.3%
  10. 10. Bruna Marquezine

    @brunamarquezineInstagramBrazil

    💙🪲

    Hashtags#amordaminhavida#disneyplus#bluebeetle#carolinaherrera
    Mentions
    @masseriatorremaizza@masseriatorremaizza@roccofortehotels@roccofortehotels@carolinaherrera@carolinaherrera+2@sashameneghel, @schutzoficial
    Followers44.8M
    Engagement rate1.2%
    Average likes446K
    Audience quality score81/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil73.7%
    Spain2.6%
    Italy2.6%
    InterestsTopics creator’s audience engages with the most.
    Blogger15.0%
    Fashion15.0%
    Photography12.4%

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How We Rank the Top Instagram Influencers in Brazil

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top Instagram influencers in Brazil in 2026?

As of November 2026, the most followed of the top Instagram influencers in Brazil is Neymar Jr with 229M followers, followed by Ronaldo de Assis Moreira and Marcelo Vieira. This ranking lists 367,710 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find Instagram influencers in Brazil for my brand?

Start with this ranking of 367,710 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top Instagram influencers in Brazil ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for Instagram influencers in Brazil?

The creators in this ranking have an average engagement rate of 1.0%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do Instagram influencers in Brazil charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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