Top Instagram Influencers in New Zealand (2026)

Meet the top Instagram influencers in New Zealand for 2026, the New Zealand Instagrammers audiences follow most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Instagram Influencers in New Zealand?

Explore the top Instagram influencers in New Zealand for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover New Zealand Instagrammers for your next campaign. To explore detailed creator analytics and find more accounts, .

  1. 1. Israel Adesanya

    @stylebenderInstagramNew Zealand, Auckland, Waitakere, n.a. ( 61)

    🃏Please don’t take this seriously 💖✨ • @ENGAGE is the plug 🔌 @Stake for the DUBS 🥩 @myprotein for the gainz‼️

    Hashtags#gizaturn#usa#secretservicewasabouttoslide#throwback
    Followers8.7M
    Engagement rate1.3%
    Average likes111K
    Audience quality score39/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States17.3%
    United Kingdom6.2%
    Nigeria6.2%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner12.0%
    Fitness12.0%
    Music10.7%
  2. 2. Lily Adrianne ليلي

    @lily.adrianneInstagramNew Zealand, Auckland

    Auckland, New Zealand @FashionNova ambassador

    Followers7.8M
    Engagement rate0.8%
    Average likes55.5K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201920202021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States19.4%
    Mexico11.1%
    United Arab Emirates8.3%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner11.6%
    Music10.1%
    Fitness8.7%
  3. 3. 𝐑 𝐎 𝐒 𝐀 𝐍 𝐍 𝐀 𝐀 𝐑 𝐊 𝐋 𝐄

    @rosannaarkleInstagramNew Zealand

    | 𝔸𝕌𝕊 🇦🇺 | ℕℤ 🇳🇿 | 𝕎𝕠𝕣𝕝𝕕𝕨𝕚𝕕𝕖 |• ✉️

    Hashtags#mumlife#pregnancy#chinesemedicine#family
    Followers5.7M
    Engagement rate0.03%
    Average likes911
    Audience quality score39/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States13.6%
    India12.1%
    Germany9.1%
    InterestsTopics creator’s audience engages with the most.
    Fitness26.0%
    Fashion13.7%
    Photography12.2%
  4. 4. Jessica Nigri

    @jessicanigriInstagramNew Zealand

    Business Email 📧: I make my costumes&sometimes do VA! 💖✨ @jessica.jska

    Hashtags#angeldust
    Mentions
    @whoachriswhoa@whoachriswhoa@akemikuncosplay@akemikuncosplay@ashlynnedae@ashlynnedae+7@kawaiiqueen, @hiddenmistake_, @bigmoistcr1tikal, @bbnomula, @yunggravy, @stellachuuuuu, @dokomi_expo
    Followers3.5M
    Engagement rate0.4%
    Average likes12.6K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States29.0%
    Puerto Rico7.9%
    United Kingdom7.9%
    InterestsTopics creator’s audience engages with the most.
    Comicbooks25.4%
    Gaming11.1%
    Music7.9%
  5. 5. Kane Williamson

    @kane_s_wInstagramNew Zealand, Auckland, Waitakere, n.a. ( 61)

    Professional 🏏 from Tauranga Not on Facebook or Twitter Hakuna matata Commercial Enquiries:

    Hashtags#coffeefriends#partnership#lineamini#rockiteveryday
    Mentions
    @white_ferns@white_ferns@icc@icc@rockitapple@rockitapple
    Followers3.1M
    Engagement rate9.9%
    Average likes257K
    Audience quality score45/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India64.9%
    Pakistan8.1%
    United Kingdom8.1%
    InterestsTopics creator’s audience engages with the most.
    Cricket32.9%
    Music11.0%
    Mommy8.5%
  6. 6. Alexander Volkanovski

    @alexvolkanovskiInstagramNew Zealand, Auckland, Waitakere, n.a. ( 61)

    6x @ufc Champion Owner of: @cookinwithvolk @engage @bangtaomuaythaimma @cmbtnutrition Sponsored by: @lotus_caravans @sportsbetcomau @drinkprime

    Hashtags#ufc308
    Mentions
    @aussupercross@aussupercross@topgear@topgear
    Followers2.5M
    Engagement rate2.6%
    Average likes79.1K
    Audience quality score49/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.6%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Australia44.2%
    United States11.7%
    United Kingdom6.5%
    InterestsTopics creator’s audience engages with the most.
    MMA14.6%
    Fitness12.8%
    Dog Owner11.6%
  7. 7. Nicole Warne Shadbolt

    @nicolewarneInstagramNew Zealand

    Open heart, open mind 🌿 Ambassador for @adoptchangeau and @wwf_australia

    Hashtags#tommyfamily#yesvember#ahomeforeverychild
    Mentions
    @lukeshadbolt@lukeshadbolt@voguemagazine@voguemagazine@maisonvalentino@maisonvalentino+2@adoptchangeau, @tommyhilfiger
    Followers2.2M
    Engagement rate0.1%
    Average likes11.5K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-2.7%
    201920202021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States14.6%
    Australia11.1%
    Italy9.6%
    InterestsTopics creator’s audience engages with the most.
    Fashion43.0%
    Blogger17.9%
    Travel17.1%
  8. 8. Coyote Peterson 🐺

    @coyotepetersonInstagramNew Zealand, Waikato, Matamata-Piako, n.a. ( 132)

    Wildlife Educator and Adventurer - Host on Brave Wilderness and Animal Planet’s Brave the Wild! Be Brave, Stay Wild!

    Mentions
    @colossal@colossal@bravewilderness@bravewilderness
    Followers2M
    Engagement rate0.8%
    Average likes1.1M
    Audience quality score64/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.7%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States31.8%
    Germany9.1%
    Indonesia9.1%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner19.3%
    Mommy12.6%
    Comedy8.4%
  9. 9. Sonny Bill Williams

    @sonnybillwilliamsInstagramNew Zealand, Auckland, Waitakere, n.a. ( 61)

    2 x Rugby World cup & NRL winner 🏆 Family. Mindset. Faith. @sonnyseats 📧-

    Hashtags#rwc2015#sonnys
    Followers1.6M
    Engagement rate2.3%
    Average likes34.2K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.8%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    New Zealand10.0%
    South Africa8.6%
    United Kingdom7.1%
    InterestsTopics creator’s audience engages with the most.
    Rugby18.6%
    Dog Owner10.7%
    Fitness10.0%
  10. 10. Jacinda Ardern

    @jacindaardernInstagramNew Zealand

    Former PM of New Zealand. Photos are my own except the ones I'm in-they're acts of kindness.

    Hashtags#adifferentkindofpower
    Followers1.6M
    Engagement rate1.1%
    Average likes16.6K
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    New Zealand47.9%
    Australia12.5%
    United Kingdom10.4%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner17.9%
    Mommy10.7%
    Dancer6.0%

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How We Rank the Top Instagram Influencers in New Zealand

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top Instagram influencers in New Zealand in 2026?

As of November 2026, the most followed of the top Instagram influencers in New Zealand is Israel Adesanya with 8.7M followers, followed by @lily.adrianne and ROSANNAARKLE. This ranking lists 4,960 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find Instagram influencers in New Zealand for my brand?

Start with this ranking of 4,960 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top Instagram influencers in New Zealand ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for Instagram influencers in New Zealand?

The creators in this ranking have an average engagement rate of 1.9%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do Instagram influencers in New Zealand charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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