Top Lifestyle Influencers on Instagram in Brazil (2026)

Discover the top Lifestyle influencers on Instagram in Brazil for 2026 and meet the Brazilian everyday-life Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Lifestyle Influencers on Instagram in Brazil?

Explore the top Lifestyle influencers on Instagram in Brazil for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Brazilian Instagrammers in the Lifestyle niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Anitta 🎤

    @anittaInstagramBrazil

    Brazilian singer 👇 Mi nueva canción 🛡 ROMEO, disponible ahora!

    Hashtags#publicidade#vogue50
    Mentions
    @papatinho@papatinho@mccabelinho@mccabelinho@camaradeputados@camaradeputados+7@hugomottapb, @mercadopagobr, @fernando_tomaz, @marialauraneves, @juliakoala, @ritalazzarotti, @henriquem85
    Followers63.8M
    Engagement rate0.3%
    Average likes158K
    Audience quality score75/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil65.3%
    Portugal6.3%
    Austria2.1%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner11.5%
    Fitness10.8%
    Cat Owner10.8%
  2. 2. Sabrina Sato

    @sabrinasatoInstagramBrazil

    Apresentadora/ Brazilian TV Host @tvglobo @gnt @globoplay Assista Minha Mãe com Seu Pai Sabrina Sato: Além Do Look Agenciamento: @sato_rahal

    Hashtags#vogue50#carnaval#bailedavogue#sabrinanavogue
    Mentions
    @hickduarte@hickduarte@viviansotocorno@viviansotocorno@juliakoala@juliakoala+7@ritalazzarotti, @krisna, @frenchtouchofficial, @balmain, @ara_vartanian, @nicolasprattes, @voguenoiva
    Followers30.8M
    Engagement rate0.04%
    Average likes12.3K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil82.5%
    Portugal4.8%
    Canada1.6%
    InterestsTopics creator’s audience engages with the most.
    Fashion18.5%
    Blogger9.7%
    Dog Owner8.7%
  3. 3. Flavia Pavanelli

    @flaviapavanelliInstagramBrazil

    @pavanelli_____ ® Seu novo Reality Show de beleza favorito estréia em breve, inscreva-se!

    Hashtags#stealthelook
    Mentions
    @academiafoguete@academiafoguete@thesimplegym@thesimplegym@moranaoficial@moranaoficial
    Followers18M
    Engagement rate0.04%
    Average likes8K
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil82.1%
    Portugal4.5%
    Paraguay3.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion15.5%
    Makeup Artist9.5%
    Photography9.5%
  4. 4. Andressa Suita

    @andressasuitaInstagramBrazil, Rio de Janeiro, Botafogo

    No bio

    Followers15.4M
    Engagement rate0.9%
    Average likes122K
    Audience quality score43/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil76.3%
    Israel3.4%
    United States3.4%
    InterestsTopics creator’s audience engages with the most.
    Mommy27.4%
    Fashion13.2%
    Blogger11.3%
  5. 5. Endrick 🐆

    @endrickInstagramBrazil, Rio Grande do Sul, Alegrete, Central

    DEUS ME GUIA! ¡DIOS GUÍAME! GOD GUIDE ME!

    Hashtags#welcomeendrick#chamaaneosa
    Mentions
    @realmadrid@realmadrid@redbull@redbull@newbalance@newbalance
    Followers15.1M
    Engagement rate3.0%
    Average likes1.4M
    Audience quality score58/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.9%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil44.4%
    Argentina12.0%
    Peru12.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion12.6%
    Blogger12.6%
    Fitness11.5%
  6. 6. Vanessa Lopes

    @vanessalopesr_InstagramBrazil, Pernambuco, Ipojuca, Camela

    Sócia @letsgymoficial dança | música | lifestyle ⬇️ Garanta meu livro 🩵

    Hashtags#vanessalopes#turismo#viagem#uol
    Mentions
    @editoraletramento@editoraletramento@ifoodbrasil@ifoodbrasil
    Followers14.3M
    Engagement rate0.1%
    Average likes18.8K
    Audience quality score22/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil81.2%
    Canada5.0%
    United States3.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion12.1%
    Photography11.1%
    Music9.1%
  7. 7. Coringa

    @loud_victorInstagramBrazil

    Co-owner @loudgg 🇧🇷 +18 @joguejon.bet @inpowerbr @cortescoringa

    Followers14M
    Engagement rate7.3%
    Average likes1.1M
    Audience quality score44/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil78.3%
    Portugal6.5%
    United States4.4%
    InterestsTopics creator’s audience engages with the most.
    Soccer11.1%
    Youtuber8.9%
    Music8.9%
  8. 8. Vivi

    @viviInstagramBrazil

    🇧🇷🎤 Embaixadora & sócia @neutrox 24h comigo @dailyvww / @qgvivi

    Mentions
    @jvamoura@jvamoura@trevosow@trevosow@neutrox@neutrox
    Followers13.9M
    Engagement rate0.3%
    Average likes57.8K
    Audience quality score19/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil87.0%
    Estonia2.2%
    Italy2.2%
    InterestsTopics creator’s audience engages with the most.
    Music11.4%
    Dog Owner11.4%
    Youtuber9.1%
  9. 9. Gracyanne Barbosa

    @graoficialInstagramBrazil, São Paulo, Itaim Bibi

    Musa fitness | Atriz | Força, foco e ovo 🥚+ uma dose extra de superação💥 CEO & Diretora Criativa @gracyovos 📧

    Hashtags#fitness#teamgra#bbb#gratidão
    Mentions
    @bbb@bbb@ericksonramoss@ericksonramoss@bycarolfranca@bycarolfranca+1@israelvalentimoficial
    Followers13M
    Engagement rate0.04%
    Average likes1.1K
    Audience quality score38/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil73.0%
    United States6.0%
    India3.0%
    InterestsTopics creator’s audience engages with the most.
    Fitness30.6%
    Dog Owner7.6%
    Music7.0%
  10. 10. Ingrid Ohara

    @oharaingridInstagramBrazil

    Brasileira Fashion, beauty e lifestyle.

    Followers12.6M
    Engagement rate0.7%
    Average likes1.1M
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil81.0%
    Spain9.5%
    Turkey4.8%
    InterestsTopics creator’s audience engages with the most.
    Mommy24.2%
    Dog Owner12.1%
    Youtuber12.1%

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How We Rank the Top Lifestyle Influencers on Instagram in Brazil

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top lifestyle influencers on Instagram in Brazil in 2026?

As of November 2026, the most followed of the top lifestyle influencers on Instagram in Brazil is Anitta with 63.8M followers, followed by Sabrina Sato and Flavia Pavanelli. This ranking lists 32,995 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find lifestyle influencers on Instagram in Brazil for my brand?

Start with this ranking of 32,995 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top lifestyle influencers on Instagram in Brazil ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for lifestyle influencers on Instagram in Brazil?

The creators in this ranking have an average engagement rate of 1.3%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do lifestyle influencers on Instagram in Brazil charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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