Top Lifestyle Influencers on Instagram in South Korea (2026)

Discover the top Lifestyle influencers on Instagram in South Korea for 2026 and meet the South Korean everyday-life Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Lifestyle Influencers on Instagram in South Korea?

Explore the top Lifestyle influencers on Instagram in South Korea for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover South Korean Instagrammers in the Lifestyle niche. To explore detailed creator analytics and find more accounts, .

  1. 1. 유아인YOOAHIN

    @hongsickInstagramSouth Korea, Seoul, Jung

    studio🌏CONCRETE

    Followers2M
    Engagement rate5.9%
    Average likes120K
    Audience quality score72/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea47.0%
    China10.0%
    Indonesia9.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion20.8%
    Dog Owner18.9%
    Photography11.3%
  2. 2. Inhui Song

    @inhuiiiInstagramSouth Korea

    lifestyle • moda • beleza • sul coreana 🇰🇷 •📍SP • founder @inibeachwear

    Followers2M
    Engagement rate11.3%
    Average likes204K
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+122.4%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil82.3%
    Portugal8.1%
    Peru1.6%
    InterestsTopics creator’s audience engages with the most.
    Fitness13.9%
    Music11.1%
    Dog Owner9.3%
  3. 3. 오또맘 🇰🇷

    @ohttomomInstagramSouth Korea, Jeju, Seogwipo

    6월2일 New 오또보감 6월11일 오또볼륨브라탑 🔻오또마켓🔻

    Hashtags#ootd#봄룩#느좋녀#느좋코디
    Followers1.3M
    Engagement rate0.3%
    Average likes3.2K
    Audience quality score41/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea42.9%
    Taiwan14.3%
    Japan9.5%
    InterestsTopics creator’s audience engages with the most.
    Fashion19.7%
    Dog Owner15.5%
    Fitness14.1%
  4. 4. 문재인

    @moonjaeinInstagramSouth Korea, Gyeongsangnam-do, Yangsan

    대한민국 19대 대통령 문재인입니다. 평산마을 비서실에서 소소한 일상을 전해드립니다.

    Hashtags#가을이네요#고양이발이라도필요한수확의계절#레오는그저감독중#영축산_1081m
    Followers1.2M
    Engagement rate8.0%
    Average likes98.3K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea33.3%
    Japan25.0%
    United States8.3%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner40.0%
    Fashion14.3%
    Food11.4%
  5. 5. Santika Putri Sharavasti

    @sharavastiInstagramSouth Korea

    ᴡᴏᴍᴇɴᴘʀᴇɴᴇᴜʀ Sec acc @sharavasti2nd Skincare by @madmoisha.official

    Followers1.2M
    Engagement rate0.4%
    Average likes2.1K
    Audience quality score35/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+3.3%
    201920202021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia88.1%
    India2.4%
    Belgium2.4%
    InterestsTopics creator’s audience engages with the most.
    Mommy19.6%
    Fashion17.4%
    Food10.9%
  6. 6. Thais Midori Shiozawa 🌸✌🏻✨ 미도리

    @midorithaisInstagramSouth Korea

    ✨Cultura asiática e Lifestyle ✈️Quer viajar pra 🇰🇷 e 🇯🇵?@minhaviagempracoreia @minhaviagemprojapao 📍SP 💌 ➡️Youtuber +1.9M

    Hashtags#jhope#bts
    Mentions
    @primevideobr@primevideobr@primevideo@primevideo@minhaviagempracoreia@minhaviagempracoreia
    Followers1.2M
    Engagement rate1.2%
    Average likes22K
    Audience quality score74/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.2%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil68.0%
    South Korea20.0%
    United States8.0%
    InterestsTopics creator’s audience engages with the most.
    Comicbooks13.9%
    Cat Owner11.1%
    Youtuber8.3%
  7. 7. Telly

    @markaooficialInstagramSouth Korea

    🇺🇸📍🇰🇷 📖 -R 11:36 🔛 #말컹 • I don't have Facebook / Twitter

    Hashtags#말컹
    Mentions
    @uhdfc_1983@uhdfc_1983
    Followers977K
    Engagement rate4.4%
    Average likes51.8K
    Audience quality score38/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+8.7%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil52.7%
    South Korea5.5%
    United Kingdom5.5%
    InterestsTopics creator’s audience engages with the most.
    Fitness17.9%
    Sports15.2%
    Music10.7%
  8. 8. Jooli Lee

    @jumybearInstagramSouth Korea

    Yonsei 🧸ྀི Korean-gal 🇰🇷 I’m kind of funny? Skits | Beauty | Lifestyle Ex-Consultant @PwC Business:

    Hashtags#korean#f1#mercedes#ferrari
    Mentions
    @f1@f1@mercedesamgf1@mercedesamgf1@peachesoneuniverse@peachesoneuniverse+2@dalba_global, @ohtnyc
    Followers936K
    Engagement rate2.4%
    Average likes37.8K
    Audience quality score77/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.+10.4%
    20222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States29.0%
    India19.4%
    Poland16.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion13.3%
    Music13.3%
    Fitness11.7%
  9. 9. 유혜주

    @r_yuhyejuInstagramSouth Korea, Busan, Haeundae

    Psᴀʟᴍ 23:1-2 tiktok : yuhyeju 💚달바 비거너리 콜라겐 부스터 5차 마켓💚

    Hashtags#광고#르바#levar#29cm
    Followers855K
    Engagement rate1.4%
    Average likes15.2K
    Audience quality score89/100Very high
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea60.0%
    Germany10.0%
    Thailand10.0%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner42.9%
    Cat Owner14.3%
    Fashion5.7%
  10. 10. Sasha Song 모델|유튜버🇰🇷

    @sandra_ssongInstagramSouth Korea, Seoul

    Sasha Song🎀 South Korea,Seoul🇰🇷 Business/ Реклама📩:

    Hashtags#hanbok#model#모델촬영#외국인모델
    Mentions
    @zzoomakeup@zzoomakeup@edomrode@edomrode
    Followers849K
    Engagement rate7.1%
    Average likes64.2K
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.1%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Ukraine22.2%
    Spain11.1%
    Kazakhstan11.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion25.0%
    Music16.7%
    Graphic Designer16.7%

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How We Rank the Top Lifestyle Influencers on Instagram in South Korea

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top lifestyle influencers on Instagram in South Korea in 2026?

As of November 2026, the most followed of the top lifestyle influencers on Instagram in South Korea is @hongsick with 2M followers, followed by Inhui Song and 오또맘. This ranking lists 1,441 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find lifestyle influencers on Instagram in South Korea for my brand?

Start with this ranking of 1,441 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top lifestyle influencers on Instagram in South Korea ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for lifestyle influencers on Instagram in South Korea?

The creators in this ranking have an average engagement rate of 4.2%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do lifestyle influencers on Instagram in South Korea charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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