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Top Influencers in Colombia (2026)

Meet the top influencers in Colombia for 2026, the Colombian creators audiences follow most across Instagram, TikTok, and YouTube. Compare engagement and audience quality to find the right partners.

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Explore the top influencers in Colombia for October 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Colombian creators across Instagram, TikTok, and YouTube. To explore detailed creator analytics and find more accounts, .

  1. 1. Shakira

    @shakiraInstagramColombia

    #LMYNLWorldTour Founder: @isima

    Hashtags#lmynlworldtour#d23brasil#zootopia2#decolar
    Mentions
    @despegar@despegar@decolar@decolar
    Followers95.8M
    Engagement rate0.5%
    Average likes401K
    Audience quality score88/100Very high
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Spain8.8
    Italy7.4
    Colombia7.4
    InterestsTopics creator’s audience engages with the most.
    Fashion16.0
    Music16.0
    Fitness11.3

  2. 2. KAROL G

    @karolgInstagramColombia

    No bio

    Hashtags#1
    Mentions
    @netflixlat@netflixlat@netflixcolombia@netflixcolombia@andrespajon@andrespajon+1@maramarafilms
    Followers70.5M
    Engagement rate4.2%
    Average likes2.9M
    Audience quality score78/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Spain17.8
    Venezuela13.7
    Colombia8.2
    InterestsTopics creator’s audience engages with the most.
    Dog Owner12.8
    Mommy11.7
    Fashion9.6

  3. 3. MALUMA

    @malumaInstagramColombia

    No bio

    Mentions
    @premiolonuestro@premiolonuestro@yeison_jimenez@yeison_jimenez
    Followers64.5M
    Engagement rate1.3%
    Average likes794K
    Audience quality score72/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Colombia16.7
    Italy7.1
    Venezuela6.0
    InterestsTopics creator’s audience engages with the most.
    Fashion13.3
    Fitness10.8
    Dog Owner9.2

  4. 4. James Rodríguez

    @jamesrodriguez10InstagramColombia

    🇨🇴🔟 Founder @trulygenius.us Presidente @atleticoparcerosfc @atlparceras

    Mentions
    @everton@everton
    Followers52.4M
    Engagement rate0.7%
    Average likes418K
    Audience quality score70/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil8.3
    Colombia8.3
    Spain5.6
    InterestsTopics creator’s audience engages with the most.
    Fashion11.1
    Photography9.9
    Music9.9

  5. 5. J Balvin

    @jbalvinInstagramColombia, Antioquia, Medellín

    RAYO ya disponible ⚡️💿

    Hashtags#gallery#gallerysessions#jbalvin
    Mentions
    @chenchocorleone@chenchocorleone@palfonso__@palfonso__@chriscabrera@chriscabrera+1@shxtsfiredofficial
    Followers50.5M
    Engagement rate0.1%
    Average likes70.5K
    Audience quality score70/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Venezuela11.8
    Mexico9.2
    Colombia9.2
    InterestsTopics creator’s audience engages with the most.
    Music18.4
    Fashion13.5
    Dog Owner9.2

  6. 6. Carlos Feria

    @carlosferiagTikTokColombia

    Papá👨🏻 Hago videos con mi Familia❤️

    Hashtags#sheintrends#sheinkids#ad
    Mentions
    @adrilatinatv@adrilatinatv
    Followers47.2M
    Engagement rate0.1%
    Average likes39.6K
    Audience quality score47/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Colombia21.8
    Mexico18.8
    Peru18.8
    InterestsTopics creator’s audience engages with the most.
    Tattoo32.1
    Fashion10.3
    Music9.0

  7. 7. KAROL G

    @KarolGYouTubeColombia

    Karol G

    Hashtags#karolg#tropicoqueta#ivonnybonita#lapremiere
    Followers41M
    Engagement rate0.0%
    Average likes5K
    Audience quality score49/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.5%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Poland21.3
    Mexico17.5
    Colombia17.5
    InterestsTopics creator’s audience engages with the most.
    Music29.2
    Dog Owner11.2
    Blogger10.1

  8. 8. BORREGO

    @lagranjadelborregoTikTokColombia

    Segunda cuenta 👇🏻

    Hashtags#djiagriculture
    Followers36M
    Engagement rate1.1%
    Average likes389K
    Audience quality score50/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    202120222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Peru22.7
    Colombia21.0
    Mexico19.3
    InterestsTopics creator’s audience engages with the most.
    Fashion17.9
    Photography12.5
    Dog Owner10.7

  9. 9. J Balvin

    @jbalvinYouTubeColombia

    José Álvaro Osorio Balvín conocido como J Balvin, es un cantante colombiano, que ha logrado posicionarse tanto en el mercado musical hispano como en el mercado musical de habla inglesa, llegando a colocar sus temas en número uno en varias listas musicales. https://jbalvin.com/links/

    Hashtags#jbalvin#ryancastro#dalmation#ai
    Mentions
    @elcantantedelghetto@elcantantedelghetto
    Followers35.3M
    Engagement rate0.0%
    Average likes5.9K
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Ecuador22.1
    Colombia20.4
    Peru19.5
    InterestsTopics creator’s audience engages with the most.
    Music26.9
    Dog Owner12.8
    Photography9.0

  10. 10. Alejandro Nieto

    @soybansTikTokColombia

    Colombia🇨🇴 ⚡️SIGUEME EN INSTA: soybans⚡️ ¿40M?

    Hashtags#parati#foryou#foryoupage#fyp
    Followers34.7M
    Engagement rate0.1%
    Average likes22.9K
    Audience quality score39/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    202020212022202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Mexico20.5
    Colombia20.5
    Peru18.8
    InterestsTopics creator’s audience engages with the most.
    Fashion13.9
    Music12.3
    Photography10.8

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How We Rank the Top Influencers in Colombia

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Rated by the Brands Who Use It Every Day

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“It’s made it so much easier to find the right influencers and manage our collaborations. The platform has everything we need, from finding and vetting influencers to managing collabs and payments.”
ErinHead of Brand Marketing
“We’ve used multiple influencer platforms, but Heepsy stands out for its affordability and how easy it is to use. Highly recommended for any brand looking to scale influencer marketing.”
OwenInfluencer Marketing Manager
“Heepsy offers a diverse range of powerful features, including customizable reports on influencer performance and campaign ROI that help us refine our strategy.”
TariqHead of Global Partnerships

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

How are the top influencers ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match the ranking’s network, niche, and location. Rankings are refreshed monthly with the latest public data. Each card also shows engagement rate, average likes, and audience quality, so you can compare creators beyond their size.

How often is the ranking updated?

Rankings are refreshed every month with the latest public data, so the list always reflects current performance.

Can I filter influencers by specific location or niche?

Yes. With a free Heepsy account you can search by topic, location, followers, engagement, audience demographics and more.

What metrics are used to calculate engagement rate?

Engagement rate is the average of likes and comments on recent posts divided by follower count. Suspicious activity is excluded.

How can I access full influencer reports?

Click “Unlock full profile” on any creator and sign up for free to see audience demographics, authenticity, growth and pricing estimates.

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