Top Beauty Influencers on Instagram in Japan (2026)

Discover the top Beauty influencers on Instagram in Japan for 2026 and meet the Japanese glam Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Beauty Influencers on Instagram in Japan?

Explore the top Beauty influencers on Instagram in Japan for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Japanese Instagrammers in the Beauty niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Nadine Lustre

    @nadineInstagramJapan

    @dehusk.milk @verde.siargao @mindyoumhs @maisonbukanawines

    Hashtags#holidayseasonwithcharriol#livedifferent#ssil
    Mentions
    @charriolofficial@charriolofficial
    Followers12.9M
    Engagement rate1.3%
    Average likes171K
    Audience quality score55/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Philippines58.1%
    Indonesia9.7%
    United States6.5%
    InterestsTopics creator’s audience engages with the most.
    Music25.9%
    Fashion22.4%
    Travel15.5%
  2. 2. 𝐑𝐎𝐋𝐀🇯🇵🇧🇩🇮🇳

    @rolaofficialInstagramJapan

    𝑻𝒆𝒂𝒓𝒔 𝒐𝒇 𝒈𝒓𝒂𝒕𝒊𝒕𝒖𝒅𝒆🤍 Japanese tea ceremony • Ikebana • Organic farm 🌱প্রেম

    Hashtags#エアビー#maxmara#maxmarawhitneybag
    Mentions
    @airbnb@airbnb@johnclaytonlee@johnclaytonlee@louisvuitton@louisvuitton+1@maxmara
    Followers8.7M
    Engagement rate0.6%
    Average likes64K
    Audience quality score55/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan50.0%
    United States7.1%
    Germany7.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion18.2%
    Cat Owner11.4%
    Dog Owner11.4%
  3. 3. Putthipong Assaratanakul

    @bbillkinInstagramJapan, Tochigi, Nikkō

    For work :

    Hashtags#goldenhour_mv#billkin_goldenhour#billkinentertainment#bbillkin
    Followers3.7M
    Engagement rate3.7%
    Average likes137K
    Audience quality score30/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.6%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Thailand78.1%
    Japan4.9%
    China4.9%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner17.5%
    Fashion15.8%
    Blogger10.5%
  4. 4. Maxene Magalona

    @maxenemagalonaInstagramJapan, Tokyo, Shibuya

    Men’s Mental Health Talk + Meditation on June 28 🤗👇🏼💕

    Hashtags#vocalensembleclass#kaispa#travelwellness
    Mentions
    @henannpalmbeach@henannpalmbeach@grabfoodph@grabfoodph@discoveryboracay@discoveryboracay+4@henanncrystalsands, @henannregencyboracay, @carawelfareph, @coachyanimoya
    Followers2.8M
    Engagement rate0.02%
    Average likes-
    Audience quality score39/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Philippines84.2%
    Kenya5.3%
    Indonesia5.3%
    InterestsTopics creator’s audience engages with the most.
    Food15.9%
    Mommy14.3%
    Travel9.5%
  5. 5. ジローラモ Panzetta Girolamo

    @girolamo.meInstagramJapan

    No bio

    Hashtags#try#にっぽんの宝物#日本の宝物グランプリ#戎はるさめ
    Mentions
    @leon_magazine@leon_magazine
    Followers2.4M
    Engagement rate0.01%
    Average likes171
    Audience quality score32/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan43.6%
    Italy18.0%
    Indonesia7.7%
    InterestsTopics creator’s audience engages with the most.
    Fashion32.6%
    Food10.1%
    Dog Owner9.4%
  6. 6. Lindow Alex

    @lindow__ozakiInstagramJapan

    Contact: 📍Tokyo

    Hashtags#pr#lvxmurakami#louisvuitton#lvfashion
    Mentions
    @maisonvalentino@maisonvalentino
    Followers2.4M
    Engagement rate1.1%
    Average likes22.1K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    202120222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan52.4%
    India11.0%
    United States11.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion17.7%
    Photography17.7%
    Music14.1%
  7. 7. lula lahfah ♡

    @lulalahfahInstagramJapan, Tokyo, Shinjuku

    𝘓𝘪𝘧𝘦’𝘴 𝘵𝘰𝘰 𝘴𝘩𝘰𝘳𝘵 𝘧𝘰𝘳 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘴𝘰𝘳𝘳𝘰𝘸. ⬐ business inquiries

    Hashtags#uniqlotshirt#thisismybestt#kivabeauty#makeupmymind
    Mentions
    @uniqloindonesia@uniqloindonesia
    Followers2.4M
    Engagement rate0.7%
    Average likes5.4K
    Audience quality score68/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia90.5%
    Turkey4.8%
    Monaco4.8%
    InterestsTopics creator’s audience engages with the most.
    Food14.3%
    Fashion14.3%
    Nutrition14.3%
  8. 8. Kae Asakura

    @raelilblackInstagramJapan, Shiga, Rittō

    Rae Lil Black/ เรวดี/ 䙥 @raelilfood @rlblack666

    Hashtags#tokyo#japan#berlin#germany
    Mentions
    @timethai@timethai@jeenhaa@jeenhaa@dermasterhospital@dermasterhospital+3@poem_official, @sean_poem, @krirakrit
    Followers2.1M
    Engagement rate3.7%
    Average likes54.9K
    Audience quality score56/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+2.2%
    201920202021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Thailand12.0%
    United States10.0%
    France10.0%
    InterestsTopics creator’s audience engages with the most.
    Photography12.9%
    Dog Owner10.9%
    Music10.9%
  9. 9. Sonia Wibisono Official

    @sonia_wibisonoInstagramJapan, Mie, Suzuka

    jakarta. Medical doctor, TV show host, health speaker, high end event consultant. www.soniawibisono.id Founder@lavmeantikuman

    Mentions
    @5_k_w@5_k_w
    Followers1.7M
    Engagement rate0.4%
    Average likes6.7K
    Audience quality score31/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia61.0%
    Brazil11.0%
    Turkey5.0%
    InterestsTopics creator’s audience engages with the most.
    Entrepreneur18.2%
    Home Decor15.2%
    Photography15.2%
  10. 10. Cumhuriyet Gürcan

    @riyetsInstagramJapan, Tokyo, Chiyoda

    Stay tuned for the best #Riyets

    Hashtags#riyets#yourshotphotographer#photooftheday#nature
    Mentions
    @dickvanduijn@dickvanduijn@okkasupardan@okkasupardan@balonfestkapadokya@balonfestkapadokya+2@voyagerballoons, @hamityalcn
    Followers1.7M
    Engagement rate0.2%
    Average likes661K
    Audience quality score60/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.5%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Turkey14.5%
    Italy7.6%
    United States6.1%
    InterestsTopics creator’s audience engages with the most.
    Photography41.4%
    Travel19.9%
    Dog Owner13.8%

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How We Rank the Top Beauty Influencers on Instagram in Japan

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top beauty influencers on Instagram in Japan in 2026?

As of November 2026, the most followed of the top beauty influencers on Instagram in Japan is Nadine Lustre with 12.9M followers, followed by ROLA and Putthipong Assaratanakul. This ranking lists 2,522 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find beauty influencers on Instagram in Japan for my brand?

Start with this ranking of 2,522 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top beauty influencers on Instagram in Japan ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for beauty influencers on Instagram in Japan?

The creators in this ranking have an average engagement rate of 1.2%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do beauty influencers on Instagram in Japan charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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