Top Instagram Influencers in Bulgaria (2026)

Meet the top Instagram influencers in Bulgaria for 2026, the Bulgarian Instagrammers audiences follow most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Instagram Influencers in Bulgaria?

Explore the top Instagram influencers in Bulgaria for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Bulgarian Instagrammers for your next campaign. To explore detailed creator analytics and find more accounts, .

  1. 1. Sergei Kosenko

    @mr.thank.youInstagramBulgaria, Grad Sofiya, Stolichna

    Actor, singer, entrepreneur Let’s make some dreams come true ❤️💸

    Followers54M
    Engagement rate0.1%
    Average likes149K
    Audience quality score55/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    2023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States32.0%
    Mexico17.5%
    Canada15.5%
    InterestsTopics creator’s audience engages with the most.
    Fashion13.2%
    Photography13.2%
    Blogger12.3%
  2. 2. Grazi Massafera

    @massaferaInstagramBulgaria, Sofia

    🌻atriz mãe da Sofia🫶 Contato: Trigo -

    Hashtags#efeitohelioderm#publicidadeh#grazieyewear#publicidade
    Mentions
    @revistawow@revistawow@grazieyewear@grazieyewear
    Followers25.2M
    Engagement rate0.1%
    Average likes43.9K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil82.3%
    United States8.1%
    Spain3.2%
    InterestsTopics creator’s audience engages with the most.
    Fashion11.9%
    Dog Owner8.9%
    Fitness8.9%
  3. 3. Olga Grigoryan

    @olgagrigoryanstyleInstagramBulgaria

    @grigoryansstyle @fashionnova

    Mentions
    @fashionnova@fashionnova
    Followers7.9M
    Engagement rate3.4%
    Average likes268K
    Audience quality score21/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.9%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States13.9%
    France6.2%
    India6.2%
    InterestsTopics creator’s audience engages with the most.
    Photography30.8%
    Fashion21.1%
    Travel14.3%
  4. 4. Lazar Angelov

    @lazar_angelov_officialInstagramBulgaria

    📧 ▪️Supplements @lazar_angelov_nutrition ▪️Gym @la7gym Get your Ultimate Workout Program here

    Followers6.1M
    Engagement rate0.1%
    Average likes8.2K
    Audience quality score68/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Turkey10.2%
    Germany7.8%
    Italy5.5%
    InterestsTopics creator’s audience engages with the most.
    Fitness47.7%
    Trainer11.4%
    Fashion9.6%
  5. 5. Henrique Capriles Radonski

    @hcaprilesInstagramBulgaria, Sofia

    #YoSoyVenezolano 🇻🇪 Al servicio de los venezolanos, hoy y siempre. ❤️ @valeriavalle Papá de Sofía Del Valle, Lili Margarita y Henrique José

    Hashtags#28jul
    Mentions
    @rafaelramirezc_@rafaelramirezc_
    Followers3.4M
    Engagement rate0.04%
    Average likes1.2K
    Audience quality score53/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Venezuela67.5%
    Chile8.4%
    United States6.0%
    InterestsTopics creator’s audience engages with the most.
    Mommy18.2%
    Fashion10.0%
    Dog Owner8.2%
  6. 6. Adel Veigel

    @adelveigelInstagramBulgaria, Sofia

    Founder @vei.skin Commercials :+7 929 555 36 67 — Sofia PR: +7 903 267 00 67 — Sasha Music Booking: +7 (905) 552-58-68 (Telegram)

    Followers3.2M
    Engagement rate8.0%
    Average likes253K
    Audience quality score29/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.9%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Russia57.0%
    Germany10.1%
    Thailand10.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion15.9%
    Photography13.0%
    Music13.0%
  7. 7. Sarah Wayne Callies

    @sarahwaynecalliesInstagramBulgaria, Grad Sofiya, Stolichna

    i tell stories 🎭 🎥 🖊 🎧 🇺🇸 🇨🇦 @prisonbreakpodcast

    Hashtags#duster#reddressday#nomorestolensisters
    Mentions
    @officialjoshholloway@officialjoshholloway
    Followers2.1M
    Engagement rate0.9%
    Average likes17.8K
    Audience quality score45/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Turkey8.9%
    United States8.9%
    United Kingdom7.1%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner12.5%
    Cat Owner8.8%
    Photography8.8%
  8. 8. Angel Ganev

    @angelganevInstagramBulgaria, Grad Sofiya, Stolichna

    🎨 Sharing my art journey 👨‍🎨 Founder of @doodlewarriors 👇Draw Your Best Portrait In 21 Days

    Hashtags#5dayportraitchallenge#5dayportrait
    Mentions
    @xppen@xppen@clipstudioofficial@clipstudioofficial
    Followers1.4M
    Engagement rate1.4%
    Average likes12K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States7.7%
    Brazil7.7%
    Ukraine7.7%
    InterestsTopics creator’s audience engages with the most.
    Arts35.2%
    Graphic Designer26.4%
    Photography7.6%
  9. 9. Arely Téllez

    @arelytellezInstagramBulgaria, Sofia

    Conductora de tv- Regia- mi familia: Esposa de Omar Alanis💍♥️y Mamá de Ana Sofía👧🏻 y de Omar👶🏻- Dios está en nuestro🤍. @tictactoefiesta

    Hashtags#vicklover#publicidadpagadailiadin#publicidadpagadalegal
    Mentions
    @belindatrevinoo@belindatrevinoo@vickmexico@vickmexico
    Followers1.4M
    Engagement rate1.3%
    Average likes18.2K
    Audience quality score61/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Mexico75.8%
    Argentina6.1%
    Turkey3.0%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner26.7%
    Mommy13.3%
    Fashion11.1%
  10. 10. Victoria

    @victoriaInstagramBulgaria, Grad Sofiya, Stolichna

    founder @byfrow 🤍 OG fashion & beauty creator • award winning blogger • bestselling author • phd graduate • former fashion lecturer

    Mentions
    @vinted@vinted@marella_official@marella_official@strathberry@strathberry+3@officialmedik8, @spacenk, @byfrow
    Followers1.2M
    Engagement rate0.2%
    Average likes2.3K
    Audience quality score58/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom29.0%
    United States17.0%
    Australia4.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion34.8%
    Blogger24.4%
    Travel20.9%

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How We Rank the Top Instagram Influencers in Bulgaria

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top Instagram influencers in Bulgaria in 2026?

As of November 2026, the most followed of the top Instagram influencers in Bulgaria is Sergei Kosenko with 54M followers, followed by Grazi Massafera and Olga Grigoryan. This ranking lists 2,871 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find Instagram influencers in Bulgaria for my brand?

Start with this ranking of 2,871 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top Instagram influencers in Bulgaria ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for Instagram influencers in Bulgaria?

The creators in this ranking have an average engagement rate of 1.6%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do Instagram influencers in Bulgaria charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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