Top Gen Z Influencers on Instagram in South Korea (2026)

Discover the top Gen Z influencers on Instagram in South Korea for 2026 and meet the South Korean zoomer Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Gen Z Influencers on Instagram in South Korea?

Explore the top Gen Z influencers on Instagram in South Korea for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover South Korean Instagrammers in the Gen Z niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Edho Zell | Influencer

    @edhozellInstagramSouth Korea, Seoul, Jongro

    #SayaSpillYa CEO n Founders of @social.bread @warteggratis @nyapii.id @esportsacademy.id BA @bardismarthome .. Link ⬇️⬇️⬇️

    Hashtags#sayaspillyaaku
    Followers1.7M
    Engagement rate0.07%
    Average likes478
    Audience quality score51/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia82.1%
    Monaco7.1%
    India7.1%
    InterestsTopics creator’s audience engages with the most.
    Food15.1%
    Photography7.6%
    Cat Owner7.6%
  2. 2. CASSY LEGASPI

    @cassyInstagramSouth Korea, Seoul, Gangnam

    For inquiries 💌: Z Creative Team: +63 960 082 2842

    Mentions
    @penshoppe@penshoppe
    Followers1.6M
    Engagement rate0.3%
    Average likes4.3K
    Audience quality score51/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201920202021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Philippines75.0%
    Netherlands6.3%
    Indonesia6.3%
    InterestsTopics creator’s audience engages with the most.
    Music16.7%
    Dog Owner13.9%
    Mommy13.9%
  3. 3. HaNee Jeong🦋Honey J

    @__honey.j__InstagramSouth Korea

    DANCER🇰🇷

    Hashtags#honeyjchoreography#hk#honeyj
    Followers875K
    Engagement rate1.5%
    Average likes17.1K
    Audience quality score45/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea34.0%
    United States8.0%
    Brazil8.0%
    InterestsTopics creator’s audience engages with the most.
    Dancer38.2%
    Music15.5%
    Fashion9.1%
  4. 4. あああつし

    @aaa_tsushi_InstagramSouth Korea

    ■スマホでの写真と動画の撮り方📸 ■ストーリーで撮影、編集の裏側🎥 ■TikTok3.4M 🇯🇵🇰🇷ENTP ■#TeamGalaxy

    Hashtags#あああつし#pr#hoshinoyabali#hoshinoresorts
    Mentions
    @samsungjpn@samsungjpn@tiktok_japan@tiktok_japan@tiktok_kr@tiktok_kr+1@djiglobal
    Followers718K
    Engagement rate5.7%
    Average likes3.2K
    Audience quality score37/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.6%
    20202021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Japan96.3%
    Brazil1.9%
    Canada1.9%
    InterestsTopics creator’s audience engages with the most.
    Photography18.3%
    Fashion13.4%
    Dog Owner11.0%
  5. 5. Sunbbeauty- Skincare coreana & beleza integrativa coreana

    @sunbbeautyInstagramSouth Korea

    Cosmetólogo na 🇰🇷: Sua pele como porcelana, linda e saudável. Transforme sua pele aqui com minha consultoria ou kit de skincare ⏬

    Hashtags#skincarecoreana#sunbbeauty#skincare#peleacneica
    Followers715K
    Engagement rate0.7%
    Average likes6.4K
    Audience quality score49/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.7%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil49.4%
    United States9.6%
    Colombia4.8%
    InterestsTopics creator’s audience engages with the most.
    Fashion17.6%
    Fitness16.2%
    Music13.5%
  6. 6. Marco

    @seoulmafiaInstagramSouth Korea

    Pannocchia in Corea 🌽🇰🇷

    Followers409K
    Engagement rate6.5%
    Average likes24.4K
    Audience quality score69/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+2.6%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Italy81.5%
    South Korea5.4%
    Japan2.3%
    InterestsTopics creator’s audience engages with the most.
    Comicbooks17.3%
    Dog Owner10.1%
    Travel9.4%
  7. 7. 살림담

    @joganghwaInstagramSouth Korea, Jeju, Seogwipo

    살림을 담고, 하루를 기록합니다 ✨ 살림·요리·리빙·주방템 꿀팁 ROMO S 구입하러가기! 쁘띠앤T.A.G 효소 할인링크!

    Hashtags#광고#미닉스#더시프트#미니김치냉장고
    Mentions
    @hyundaioutlets_space1@hyundaioutlets_space1
    Followers304K
    Engagement rate0.7%
    Average likes2.2K
    Audience quality score41/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Iran35.5%
    India9.7%
    Spain6.5%
    InterestsTopics creator’s audience engages with the most.
    Fashion16.1%
    Food14.9%
    Blogger12.6%
  8. 8. Arshie Larga

    @arshiethromycinInstagramSouth Korea

    Forbes 30 Under 30 Asia - Class of 2024 Tatler Gen. T Leaders of Tomorrow 2025 KLOOK code: ARSHIEKLOOK 📧For business inquiries:

    Followers251K
    Engagement rate1.8%
    Average likes2.5K
    Audience quality score71/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+2.7%
    2022202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States31.7%
    Japan21.7%
    India18.3%
    InterestsTopics creator’s audience engages with the most.
    Travel17.7%
    Photography12.9%
    Fashion11.8%
  9. 9. Stewart Webb | Digital Creator | Automotive

    @the_xcaliburInstagramSouth Korea

    🚗 Car Vids | ⚔️ 🛠️ Fitness💪🏼 🇰🇷 Collabs / Shoots ⏩️📧 🎰📍Vegas * Views Expressed are my own

    Hashtags#ford#cars#mustang61#fordmustang
    Mentions
    @semashow@semashow
    Followers219K
    Engagement rate0.1%
    Average likes441
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+7.9%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States50.0%
    Canada13.6%
    Chile4.6%
    InterestsTopics creator’s audience engages with the most.
    Automotive38.8%
    Dog Owner14.1%
    Fitness9.4%
  10. 10. THAMITA ANUSIN

    @groupp.groupInstagramSouth Korea, Seoul, Jongro

    For Work :

    Hashtags#kosas#kosasth#onlyatsephora
    Mentions
    @kosas@kosas@theprpeopleasia@theprpeopleasia@thaisephora@thaisephora
    Followers205K
    Engagement rate-
    Average likes-
    Audience quality score43/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Thailand54.6%
    Cyprus9.1%
    Laos9.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion21.7%
    Music8.7%
    Entrepreneur8.7%

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How We Rank the Top Gen Z Influencers on Instagram in South Korea

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top Gen Z influencers on Instagram in South Korea in 2026?

As of November 2026, the most followed of the top Gen Z influencers on Instagram in South Korea is Edho Zell with 1.7M followers, followed by CASSY LEGASPI and HaNee Jeong Honey J. This ranking lists 107 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find Gen Z influencers on Instagram in South Korea for my brand?

Start with this ranking of 107 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top Gen Z influencers on Instagram in South Korea ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for Gen Z influencers on Instagram in South Korea?

The creators in this ranking have an average engagement rate of 1.9%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do Gen Z influencers on Instagram in South Korea charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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