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Top Gen Z Influencers on Instagram in Russia (2026)

Discover the top Gen Z influencers on Instagram in Russia for 2026 and meet the Russian zoomer Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Explore the top Gen Z influencers on Instagram in Russia for October 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Russian Instagrammers in the Gen Z niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Айдар 🕺ШАФФЛ КАЗАНЬ

    @tuzelityInstagramRussia

    Преподаю SHUFFLE в Казани TikTok 38🍋YouTube 28🍋 Реклама/выступления: @okss.17

    Followers5.7M
    Engagement rate0.4%
    Average likes18.6K
    Audience quality score39/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.5%
    202120222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Russia43.2
    Ukraine24.1
    Kazakhstan11.7
    InterestsTopics creator’s audience engages with the most.
    Dancer21.5
    Fashion12.7
    Dog Owner10.1

  2. 2. Sociaty

    @sociatyInstagramRussia

    Home of Entertainment, News and Pop Culture

    Hashtags#polymarketpartner
    Followers2.3M
    Engagement rate1.0%
    Average likes139K
    Audience quality score45/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States32.3
    India21.0
    Poland17.7
    InterestsTopics creator’s audience engages with the most.
    Fashion20.7
    Dog Owner11.5
    Blogger11.5

  3. 3. BUTIK Z&M💃Женская Одежда

    @butik_zm_InstagramRussia, Dagestan, Khasavyurtovskiy rayon

    🔹г.Хасавюрт ул.Алиева 35 🔹 тут большие размеры @butik_zm_XL 🔹 тут скидки @butik_zm_sale 🔹W/A +7 929 874 0000 🔹 с 10 до 19 часов 🔹 без выходных

    Followers2.1M
    Engagement rate0.0%
    Average likes907.50
    Audience quality score31/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.7%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Russia42.9
    Indonesia14.3
    Kazakhstan14.3
    InterestsTopics creator’s audience engages with the most.
    Fashion29.0
    Blogger18.4
    Skincare10.5

  4. 4. N A S T Y A R I Z I K

    @nastia_rizikInstagramRussia, City of St. Petersburg, Sankt-Peterburg gorsovet

    В моих reels - твоя жизнь📸🍑✨ Резерв - @rizik_nastia1 Сотрудничество👇🏻

    Followers2M
    Engagement rate0.2%
    Average likes3.9K
    Audience quality score18/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Belarus66.7
    Ukraine33.3
    InterestsTopics creator’s audience engages with the most.
    Dog Owner37.5
    Blogger37.5
    Youtuber12.5

  5. 5. L I Z A L E X A ♡

    @lizalexamtzInstagramRussia

    LifeStyle💃🏻Bienestar🧠Tips🎀 Lic. C.C 👩🏻‍🎓 Sueño💭comparto 🪐Atraigo💜Spiritual LOVE🪄 Fundadora: @fundacion_felizcomoliz

    Mentions
    @fashionweekmx@fashionweekmx
    Followers1.9M
    Engagement rate1.6%
    Average likes27.8K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.6%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Mexico62.0
    United States9.0
    Colombia4.0
    InterestsTopics creator’s audience engages with the most.
    Photography14.2
    Dog Owner11.5
    Fitness10.6

  6. 6. I L I K A C R U Z

    @ilikacruzInstagramRussia, Nizhegorod, Borskiy rayon

    Born to reach the MOON 📍Cdmx, México. • Cuenta secundaria @ilikacruz2

    Hashtags#fyp#parati#challenge#food
    Mentions
    @chubbies_burger@chubbies_burger
    Followers1.6M
    Engagement rate0.0%
    Average likes314.50
    Audience quality score31/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Mexico39.6
    Venezuela9.4
    Ecuador9.4
    InterestsTopics creator’s audience engages with the most.
    Dog Owner21.2
    Dancer15.2
    Youtuber12.1

  7. 7. Sergey

    @alexandrovteamInstagramRussia

    ▪️Partner Z Agency (Timur Bekmambetov) ▪️CEO Social Stars

    Mentions
    @marinanisina@marinanisina
    Followers981K
    Engagement rate3.2%
    Average likes33.9K
    Audience quality score42/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Russia40.0
    Ukraine10.0
    United States7.1
    InterestsTopics creator’s audience engages with the most.
    Fashion13.8
    Travel10.6
    Blogger10.6

  8. 8. I Z A B E L L A

    @thealborInstagramRussia, North Ossetia, Digorskiy rayon

    cooperation: @thealbor_pr

    Followers964K
    Engagement rate5.8%
    Average likes45.2K
    Audience quality score76/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.+18.3%
    201920202021202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Russia45.0
    United States15.0
    Iran5.0
    InterestsTopics creator’s audience engages with the most.
    Music19.1
    Dancer19.1
    Fashion14.3

  9. 9. Michael Gonzales

    @speedmayhemInstagramRussia, Moscow City, Central, 117

    997 Turbo 🐌 C8 Stingray 🏁 Gen 1 Gallardo 🐂

    Followers877K
    Engagement rate0.5%
    Average likes27.2K
    Audience quality score67/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+3.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom66.7
    Belgium33.3
    InterestsTopics creator’s audience engages with the most.
    Automotive37.5
    Photography25.0
    Model12.5

  10. 10. SUNLIGHT / САНЛАЙТ

    @sunlightInstagramRussia, Moscow City, Central, 117

    Ювелирное приложение №1 в России! Переходите в приложение ⬇️

    Followers836K
    Engagement rate0.0%
    Average likes120
    Audience quality score43/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Russia81.0
    Belarus4.8
    Andorra4.8
    InterestsTopics creator’s audience engages with the most.
    Nail Artist15.0
    Dog Owner15.0
    Fashion11.7

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How We Rank the Top Gen Z Influencers on Instagram in Russia

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Rated by the Brands Who Use It Every Day

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“It’s made it so much easier to find the right influencers and manage our collaborations. The platform has everything we need, from finding and vetting influencers to managing collabs and payments.”
ErinHead of Brand Marketing
“We’ve used multiple influencer platforms, but Heepsy stands out for its affordability and how easy it is to use. Highly recommended for any brand looking to scale influencer marketing.”
OwenInfluencer Marketing Manager
“Heepsy offers a diverse range of powerful features, including customizable reports on influencer performance and campaign ROI that help us refine our strategy.”
TariqHead of Global Partnerships

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

How are the top influencers ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match the ranking’s network, niche, and location. Rankings are refreshed monthly with the latest public data. Each card also shows engagement rate, average likes, and audience quality, so you can compare creators beyond their size.

How often is the ranking updated?

Rankings are refreshed every month with the latest public data, so the list always reflects current performance.

Can I filter influencers by specific location or niche?

Yes. With a free Heepsy account you can search by topic, location, followers, engagement, audience demographics and more.

What metrics are used to calculate engagement rate?

Engagement rate is the average of likes and comments on recent posts divided by follower count. Suspicious activity is excluded.

How can I access full influencer reports?

Click “Unlock full profile” on any creator and sign up for free to see audience demographics, authenticity, growth and pricing estimates.

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