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Top Lifestyle Influencers on Instagram in New York (2026)

Discover the top Lifestyle influencers on Instagram in New York for 2026 and meet the New York everyday-life Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right local partners.

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Explore the top Lifestyle influencers on Instagram in New York for October 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover New York Instagrammers in the Lifestyle niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Amaya Elizabeth

    @amayaelizabeth_InstagramUnited States, New York

    𝐽𝑢𝑠𝑡 𝑎 𝑁𝑌𝐶 𝑔𝑖𝑟𝑙, 𝑙𝑖𝑣𝑖𝑛𝑔 ＆ 𝑙𝑜𝑣𝑖𝑛𝑔 𝑙𝑖𝑓𝑒 💋🎀🫧🦂 Love Island Season 7 💍💕 Amaya Papaya 🫧 For business/ PR 💌 :

    Hashtags#ad#tacobellpartner#poblanocore#covergirlpartner
    Mentions
    @sephora@sephora@miumiu@miumiu@glossier@glossier+2@tacobell, @covergirl
    Followers3.4M
    Engagement rate1.0%
    Average likes30K
    Audience quality score64/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+713.3%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States84.0
    United Kingdom3.0
    Canada3.0
    InterestsTopics creator’s audience engages with the most.
    Music19.0
    Dog Owner14.7
    Entrepreneur12.6

  2. 2. Healthy Recipes

    @fithealthyrecipesInstagramUnited States, New York

    Healthy Recipes that fit into your lifestyle 🍽️ @shonda1020 🙋‍♀️

    Hashtags#healthyfood#healthycooking#healthymealprep#mealprepideas
    Mentions
    @healthymoodsf@healthymoodsf@nourish_naturally@nourish_naturally@themodernnonna@themodernnonna
    Followers3.2M
    Engagement rate0.1%
    Average likes4.2K
    Audience quality score67/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States45.0
    United Kingdom6.0
    Canada5.0
    InterestsTopics creator’s audience engages with the most.
    Food25.7
    Fitness13.0
    Mommy11.9

  3. 3. Doctor Roya Jafari-Hassad

    @doctorroya1InstagramUnited States, New York

    Founder of Doctor Roya Institute, The #1 Non-invasive Anti-aging Clinic in New York, Served +5000 Clients for 23 Years

    Hashtags#wellnessjourney#livewell#bodygoals#meaningfullife
    Followers2.8M
    Engagement rate4.6%
    Average likes154K
    Audience quality score55/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Arab Emirates100.0
    InterestsTopics creator’s audience engages with the most.
    Entrepreneur25.0
    Skincare25.0
    Wellness25.0

  4. 4. Dr Julie Smith | Psychologist

    @drjulieInstagramUnited States, New York

    Clinical Psychologist | New York Times Bestselling Author 👇 'Open When…' & the million copy bestseller 'Why Has Nobody Told Me This Before?'

    Hashtags#ad#samsungmobile#galaxywatch8#samsungpartner
    Mentions
    @penguinbooks@penguinbooks@michaeljbooks@michaeljbooks@harperonebooks@harperonebooks+3@harpercollins, @penguinukbooks, @penguinrandomhouse
    Followers2.2M
    Engagement rate0.7%
    Average likes24.3K
    Audience quality score59/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.6%
    202120222023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India20.0
    United States18.8
    United Kingdom18.8
    InterestsTopics creator’s audience engages with the most.
    Fitness16.2
    Photography12.2
    Fashion12.2

  5. 5. Flaviana Matata

    @flavianamatataInstagramUnited States, New York

    📍New York Fashion Model, Creator, Philanthropist & Entrepreneur Founder @lavy_products @flavianamatatafoundation

    Hashtags#beautyelixir#skinrefresh#flavytips
    Mentions
    @welovecoco@welovecoco@caudalieus@caudalieus@baba_keagan@baba_keagan+1@flavianamatatafoundation
    Followers2M
    Engagement rate0.2%
    Average likes2.1K
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Tanzania51.3
    United States8.8
    Kenya6.3
    InterestsTopics creator’s audience engages with the most.
    Fashion23.0
    Entrepreneur19.5
    Music16.1

  6. 6. Sonia Tucker

    @sonia_barbie_tuckerInstagramUnited States, New York

    Psalms 23 🙏🏾 🇸🇱🇺🇸New York @bet 2025 culture class member Model/Fashion | Beauty | Lifestyle 📩

    Hashtags#ellisbrooklynpartner#bet#bet2025
    Mentions
    @ellisbrooklyn@ellisbrooklyn@bet@bet@trufacebygrace@trufacebygrace+7@shopsaisankoh, @katespadeny, @avaline, @amazon, @amazonfashion, @newbalance, @nike
    Followers1.7M
    Engagement rate2.4%
    Average likes158K
    Audience quality score86/100Very high
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States24.6
    Sierra Leone23.0
    Italy6.6
    InterestsTopics creator’s audience engages with the most.
    Fashion32.5
    Photography21.4
    Model14.9

  7. 7. Angela Yee

    @angelayeeInstagramUnited States, New York

    @WAYUPwithYEE • @coffeeupliftspeople • @theroxburyhaus • @aylipservice

    Hashtags#ad#oldnavypartner#yeetea
    Mentions
    @oldnavy@oldnavy@daveeast@daveeast
    Followers1.7M
    Engagement rate0.1%
    Average likes8.3K
    Audience quality score72/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States47.6
    Haiti6.0
    Nigeria3.6
    InterestsTopics creator’s audience engages with the most.
    Music25.1
    Entrepreneur11.0
    Fashion11.0

  8. 8. Raye Boyce | Beauty, Mom Life, Lifestyle Expert 🎨👩‍👧

    @itsmyrayerayeInstagramUnited States, New York

    📍LA🌴 🙏🏽Jesus is 👑 📧 💡Helping you master beauty & lifestyle hacks ✨Expert tips, product reviews, & Mom life!

    Mentions
    @myrevair@myrevair@cecred@cecred@tresemme@tresemme+4@shopbabytress, @t3micro, @cakebeauty, @juviasplace
    Followers1.6M
    Engagement rate0.3%
    Average likes4.7K
    Audience quality score79/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States29.2
    Canada8.0
    Jamaica5.8
    InterestsTopics creator’s audience engages with the most.
    Makeup Artist19.7
    Mommy16.7
    Fashion11.4

  9. 9. Megan Massacre

    @megan_massacreInstagramUnited States, New York

    Tattoo Artist🗽NYC ✨Realism ✨Pet Portraits ✨Cover-Ups ✨20+ years experience Co-owner @gritnglory As seen on TV 📺

    Hashtags#inkmaster
    Mentions
    @katietattoos@katietattoos@gritnglory@gritnglory@cheyenne_tattooequipment@cheyenne_tattooequipment+1@eternalink
    Followers1.4M
    Engagement rate0.8%
    Average likes6.9K
    Audience quality score76/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States20.6
    Venezuela12.7
    Brazil9.5
    InterestsTopics creator’s audience engages with the most.
    Tattoo29.7
    Dog Owner11.3
    Music7.7

  10. 10. Lorenzo Riccardi

    @lorenzo.riccardi17InstagramUnited States, New York

    Milan 🇮🇹/🇺🇸 New York Funny Dad In Elenco AGCOM

    Hashtags#thecobrasfamily#babyboy#mavi#dad
    Mentions
    @airbnb@airbnb
    Followers1.2M
    Engagement rate1.7%
    Average likes182K
    Audience quality score95/100Very high
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Italy89.3
    Spain1.8
    Sweden1.8
    InterestsTopics creator’s audience engages with the most.
    Fashion21.3
    Dog Owner16.0
    Photography16.0

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How We Rank the Top Lifestyle Influencers on Instagram in New York

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

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“It’s made it so much easier to find the right influencers and manage our collaborations. The platform has everything we need, from finding and vetting influencers to managing collabs and payments.”
ErinHead of Brand Marketing
“We’ve used multiple influencer platforms, but Heepsy stands out for its affordability and how easy it is to use. Highly recommended for any brand looking to scale influencer marketing.”
OwenInfluencer Marketing Manager
“Heepsy offers a diverse range of powerful features, including customizable reports on influencer performance and campaign ROI that help us refine our strategy.”
TariqHead of Global Partnerships

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

How are the top influencers ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match the ranking’s network, niche, and location. Rankings are refreshed monthly with the latest public data. Each card also shows engagement rate, average likes, and audience quality, so you can compare creators beyond their size.

How often is the ranking updated?

Rankings are refreshed every month with the latest public data, so the list always reflects current performance.

Can I filter influencers by specific location or niche?

Yes. With a free Heepsy account you can search by topic, location, followers, engagement, audience demographics and more.

What metrics are used to calculate engagement rate?

Engagement rate is the average of likes and comments on recent posts divided by follower count. Suspicious activity is excluded.

How can I access full influencer reports?

Click “Unlock full profile” on any creator and sign up for free to see audience demographics, authenticity, growth and pricing estimates.

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