Top Lifestyle Influencers on Instagram in Seoul (2026)

Discover the top Lifestyle influencers on Instagram in Seoul for 2026 and meet the Seoul everyday-life Instagrammers audiences trust most. Compare engagement, audience quality, and growth to find the right local partners.

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Who Are the Top Lifestyle Influencers on Instagram in Seoul?

Explore the top Lifestyle influencers on Instagram in Seoul for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Seoul Instagrammers in the Lifestyle niche. To explore detailed creator analytics and find more accounts, .

  1. 1. 유아인YOOAHIN

    @hongsickInstagramSouth Korea, Seoul, Jung

    studio🌏CONCRETE

    Followers2M
    Engagement rate5.9%
    Average likes120K
    Audience quality score72/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea47.0%
    China10.0%
    Indonesia9.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion20.8%
    Dog Owner18.9%
    Photography11.3%
  2. 2. Sasha Song 모델|유튜버🇰🇷

    @sandra_ssongInstagramSouth Korea, Seoul

    Sasha Song🎀 South Korea,Seoul🇰🇷 Business/ Реклама📩:

    Hashtags#hanbok#model#모델촬영#외국인모델
    Mentions
    @zzoomakeup@zzoomakeup@edomrode@edomrode
    Followers849K
    Engagement rate7.1%
    Average likes64.2K
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.1%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Ukraine22.2%
    Spain11.1%
    Kazakhstan11.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion25.0%
    Music16.7%
    Graphic Designer16.7%
  3. 3. 이지현

    @mayj517InstagramSouth Korea, Seoul, Gangnam

    May J Lee 메이제이 리

    Hashtags#뮤지컬#소녀세대#fall#옴브리뉴
    Followers684K
    Engagement rate0.5%
    Average likes4.3K
    Audience quality score50/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia12.5%
    South Korea12.5%
    Japan7.5%
    InterestsTopics creator’s audience engages with the most.
    Dancer40.5%
    Music12.7%
    Dog Owner10.1%
  4. 4. 김도연

    @dodo_babyInstagramSouth Korea, Seoul, Seongdong

    매주 목요일 1시 신상 오픈🩷(문의는 디엠x 댓글o) 👗카인다미 @kindame_official 💄도도레이블 @dodolabel_official 👜키아르 @kiar_world

    Hashtags#이벤트피드다들
    Mentions
    @kindame_official@kindame_official
    Followers635K
    Engagement rate0.7%
    Average likes3K
    Audience quality score40/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.7%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea28.2%
    Iran15.4%
    United States10.3%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner23.6%
    Fashion13.9%
    Cat Owner8.3%
  5. 5. YOUNA

    @youna_krInstagramSouth Korea, Seoul, Seongdong

    Booking: Promo:

    Followers621K
    Engagement rate0.3%
    Average likes1.9K
    Audience quality score41/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea24.0%
    Indonesia11.0%
    Thailand8.0%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner25.4%
    Photography13.6%
    Model8.5%
  6. 6. 차주영 Cha Joo Young

    @jooyoungthejInstagramSouth Korea, Seoul, Jongro

    정글 숲을 지나서 가자 엉금엉금 기어서 가자 늪지대가 나타나면은

    Hashtags#레스틸렌
    Mentions
    @restylane@restylane
    Followers617K
    Engagement rate1.3%
    Average likes7.2K
    Audience quality score51/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea55.0%
    United States6.0%
    Indonesia6.0%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner16.7%
    Home Decor12.5%
    Hair Dresser8.3%
  7. 7. Ira Smelaya ⠀🔥🔥🔥⠀TATARKA

    @smelaya_iraInstagramSouth Korea, Seoul, Yongsan

    Агент кино: 89250747674 Даша Концерты: 89959871005 Сергей Реклама:89299391269 Алина

    Hashtags#littlebitofthislittlebitofthat#lifestyle
    Mentions
    @ozonru@ozonru
    Followers546K
    Engagement rate0.4%
    Average likes1.6K
    Audience quality score44/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Russia52.5%
    Ukraine25.0%
    Belarus5.0%
    InterestsTopics creator’s audience engages with the most.
    Cat Owner14.5%
    Music11.3%
    Fashion9.7%
  8. 8. Heejoo 희주 ミ♡

    @yoo.xxInstagramSouth Korea, Seoul, Jung

    💌Contact:

    Hashtags#광고#달바#dalba_trip_to_bali#달바선크림
    Mentions
    @dalba_piedmont@dalba_piedmont@tangleangelkorea@tangleangelkorea
    Followers398K
    Engagement rate2.2%
    Average likes9.7K
    Audience quality score60/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea15.6%
    United States12.5%
    Colombia12.5%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner20.5%
    Fashion18.0%
    Food11.5%
  9. 9. 김창민 (94.06.08)

    @kimckdalsInstagramSouth Korea, Seoul, Yongsan

    No bio

    Hashtags#sandisk#sandiskcreator#creatorseries
    Followers327K
    Engagement rate6.3%
    Average likes20.6K
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201820202021202320242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    South Korea17.8%
    Thailand11.1%
    Indonesia8.9%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner20.4%
    Cat Owner18.4%
    Fashion14.3%
  10. 10. MLVT, S.E., M.M., M.B.A., M.H.

    @melvintenggaraInstagramSouth Korea, Seoul, Jongro

    @melvincup @m1.surabaya @convito.id @vibesmediagroup @coolagenid @81xmt @81meetsurabaya @armynutrition.id @cleannation.idn @fastlanecoronachapter

    Hashtags#grateful#blessed
    Mentions
    @charles_leclerc@charles_leclerc@carlossainz55@carlossainz55
    Followers316K
    Engagement rate1.7%
    Average likes5.4K
    Audience quality score43/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia65.2%
    Monaco5.8%
    Singapore4.4%
    InterestsTopics creator’s audience engages with the most.
    Automotive17.7%
    Entrepreneur15.3%
    Fashion12.9%

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How We Rank the Top Lifestyle Influencers on Instagram in Seoul

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top lifestyle influencers on Instagram in Seoul in 2026?

As of November 2026, the most followed of the top lifestyle influencers on Instagram in Seoul is @hongsick with 2M followers, followed by @sandra_ssong and 이지현. This ranking lists 494 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find lifestyle influencers on Instagram in Seoul for my brand?

Start with this ranking of 494 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top lifestyle influencers on Instagram in Seoul ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for lifestyle influencers on Instagram in Seoul?

The creators in this ranking have an average engagement rate of 2.6%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do lifestyle influencers on Instagram in Seoul charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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