Top Instagram Influencers in Portugal (2026)

Meet the top Instagram influencers in Portugal for 2026, the Portuguese Instagrammers audiences follow most. Compare engagement, audience quality, and growth to find the right partners.

Book a demo

Who Are the Top Instagram Influencers in Portugal?

Explore the top Instagram influencers in Portugal for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Portuguese Instagrammers for your next campaign. To explore detailed creator analytics and find more accounts, .

  1. 1. Pepe

    @official_pepeInstagramPortugal, Porto, Cedofeita

    No bio

    Hashtags#copadelreymapfre#lacopamola
    Mentions
    @ruicostacyclist@ruicostacyclist@realmadrid@realmadrid@franzbeckenbauer@franzbeckenbauer
    Followers18.7M
    Engagement rate0.7%
    Average likes74K
    Audience quality score70/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Turkey21.6%
    Spain10.8%
    Brazil5.4%
    InterestsTopics creator’s audience engages with the most.
    Soccer13.6%
    Music13.6%
    Dancer9.1%
  2. 2. Ruyter Poubel

    @itsruyterInstagramPortugal

    FOLLOW ME TO BE ON THE NEXT LIST✋ I’am not a GURU, I don’t sell courses 📍Portugal 🇵🇹 2 Thessalonians 3:11-12

    Followers17.9M
    Engagement rate0.8%
    Average likes160K
    Audience quality score71/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-1.0%
    20252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Germany25.0%
    India21.9%
    United States18.8%
    InterestsTopics creator’s audience engages with the most.
    Fashion13.7%
    Dog Owner13.7%
    Makeup Artist11.8%
  3. 3. Lucas Lucco

    @lucasluccoInstagramPortugal, Lisboa, Pena

    ASSISTA AGORA “RODEIO ROCK” na @netflixbrasil ▪️Forbes Under 30 🔺 @topway 💪🏼 @evogearbr 👨🏻 @homenz.brasil 🛒 @buybyebr 👩🏻 @karinaluccofit

    Mentions
    @cela@cela@sharktankbrasiloficial@sharktankbrasiloficial
    Followers17.3M
    Engagement rate0.04%
    Average likes3.5K
    Audience quality score67/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil94.0%
    Portugal1.0%
    United States1.0%
    InterestsTopics creator’s audience engages with the most.
    Fitness16.1%
    Photography10.7%
    Music10.7%
  4. 4. J O Ã O F É L I X

    @joaofelix79InstagramPortugal

    Riyadh📍 @alnassr 🔵🟡 @portugal 🇵🇹 @polarissports 📥 @mizunofootballofficial 👟

    Followers12.9M
    Engagement rate3.1%
    Average likes398K
    Audience quality score41/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Portugal37.5%
    Spain13.9%
    Indonesia5.6%
    InterestsTopics creator’s audience engages with the most.
    Sports19.7%
    Soccer13.1%
    Fitness11.5%
  5. 5. Rafael Piquete

    @rafaelpiqueteInstagramPortugal

    We talk about MONEY 💸 I HAVE FREEDOM WITH 32

    Hashtags#ole#foryou#portugal
    Followers11.1M
    Engagement rate0.6%
    Average likes55.4K
    Audience quality score73/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.6%
    20252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Spain24.2%
    United States22.6%
    India16.1%
    InterestsTopics creator’s audience engages with the most.
    Photography14.5%
    Cinema, Theater and Dance11.3%
    Fashion11.3%
  6. 6. Bruno Fernandes

    @brunofernandes8InstagramPortugal

    ⚽ @manutd & 🇵🇹 @portugal 💼 @positionumber

    Followers10.4M
    Engagement rate4.4%
    Average likes296K
    Audience quality score30/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.3%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Portugal44.4%
    United Kingdom11.1%
    Tanzania6.2%
    InterestsTopics creator’s audience engages with the most.
    Sports31.0%
    Soccer13.1%
    Music9.5%
  7. 7. Vanessa Giacomo

    @vanessagiacomoInstagramPortugal

    •ATRIZ .ROTEIRISTA @produtora_v.g @domcasero 🇧🇷 🇵🇹 @catarinamoura.management

    Hashtags#tbt
    Followers10M
    Engagement rate0.03%
    Average likes2.5K
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil95.0%
    Portugal1.0%
    United States1.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion11.2%
    Dog Owner11.2%
    Mommy10.4%
  8. 8. Alisson Becker

    @alissonbeckerInstagramPortugal, Porto, Lordelo Do Ouro

    Deus é amor! ✝️=❤️

    Mentions
    @virgilvandijk@virgilvandijk
    Followers8.7M
    Engagement rate3.1%
    Average likes240K
    Audience quality score36/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil32.5%
    United Kingdom11.7%
    Italy6.5%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner12.3%
    Fitness12.3%
    Sports12.3%
  9. 9. Sara Sampaio

    @sarasampaioInstagramPortugal

    EVE in @superman 🤪🤳out NOW 📷@thelionsmgmt 🎥@braveartistsmanagement CINO @phunkdrinks

    Hashtags#superman#supermanlegacy#dresstoexpress#expresspartner
    Mentions
    @jamesgunn@jamesgunn@wbpictures@wbpictures@wwd@wwd+6@dandoperalski, @hairbyruslan, @dianebuzzetta, @emmajademorrison, @lermitagebh, @express
    Followers8.5M
    Engagement rate-
    Average likes-
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Italy11.7%
    Portugal9.2%
    United States8.3%
    InterestsTopics creator’s audience engages with the most.
    Fashion28.4%
    Photography10.3%
    Travel10.3%
  10. 10. Pedro Scooby

    @pedroscoobyInstagramPortugal, Lisboa, Cascais

    Surfer A twist of a Rockstar and a Spiritual Guru 🤘🏽 @redbull @coronabrasil @oakley @audi @bvlgari

    Hashtags#viajou#publi#comecepelagranola#mãeterra
    Followers7.7M
    Engagement rate0.3%
    Average likes23.4K
    Audience quality score35/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil80.6%
    United States3.9%
    Portugal2.9%
    InterestsTopics creator’s audience engages with the most.
    Surf12.3%
    Dog Owner9.6%
    Mommy8.2%

Go beyond the rankings. Find your next creator.

Search and filter 20M+ creators by niche, location, and audience. Explore detailed analytics to find the right fit for your brand.

  • Filter by niche, location and audience
  • See engagement and audience quality before you reach out
  • Start free, no demo required
Book a demo

How We Rank the Top Instagram Influencers in Portugal

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top Instagram influencers in Portugal in 2026?

As of November 2026, the most followed of the top Instagram influencers in Portugal is Pepe with 18.7M followers, followed by Ruyter Poubel and Lucas Lucco. This ranking lists 21,859 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find Instagram influencers in Portugal for my brand?

Start with this ranking of 21,859 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top Instagram influencers in Portugal ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for Instagram influencers in Portugal?

The creators in this ranking have an average engagement rate of 1.4%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do Instagram influencers in Portugal charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

20M+ Influencers • Trusted by 50K+ Brands

Everything you need for influencer marketing

From finding the right creators to tracking campaign results, all in one platform, at a price that makes sense.

Book a demo