Top Instagram Influencers in São Paulo (2026)

Meet the top Instagram influencers in São Paulo for 2026, the São Paulo Instagrammers building loyal audiences. Compare engagement, audience quality, and growth to find the right local partners.

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Who Are the Top Instagram Influencers in São Paulo?

Explore the top Instagram influencers in São Paulo for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover São Paulo Instagrammers for local campaigns. To explore detailed creator analytics and find more accounts, .

  1. 1. Eliana Michaelichen

    @elianaInstagramBrazil, São Paulo, Limao

    Apresentadora desde 1991. Mulher empreendedora e mãe de dois. Contato:

    Hashtags#bomhumor#humor#memes#felicidadesempre
    Mentions
    @tvglobo@tvglobo@sbt@sbt@aacdoficial@aacdoficial
    Followers32.8M
    Engagement rate0.3%
    Average likes105K
    Audience quality score49/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil68.4%
    United States5.3%
    Peru5.3%
    InterestsTopics creator’s audience engages with the most.
    Blogger13.7%
    Fashion11.8%
    Fitness9.8%
  2. 2. BN 🇧🇷NOTÍCIAS

    @luizbacciInstagramBrazil, São Paulo, Barra Funda

    Notícias, entretenimento e política. Administrada por Luiz Bacci e equipe. Tv host: @recordoficial Vem aí: @luizbacci_sp

    Mentions
    @felipehcampos@felipehcampos
    Followers23.7M
    Engagement rate0.03%
    Average likes3.4K
    Audience quality score42/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil85.1%
    Spain3.0%
    Estonia1.5%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner15.5%
    Mommy12.4%
    Fashion9.3%
  3. 3. IZA

    @izaInstagramBrazil, São Paulo, Campo Grande

    No bio

    Mentions
    @fendi@fendi@sescrio@sescrio@julianacerdeira_@julianacerdeira_
    Followers22M
    Engagement rate0.1%
    Average likes24.7K
    Audience quality score37/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil77.7%
    Spain5.3%
    Germany3.2%
    InterestsTopics creator’s audience engages with the most.
    Fashion16.2%
    Dog Owner14.5%
    Makeup Artist9.4%
  4. 4. Lexa

    @lexaInstagramBrazil, São Paulo, Tatuape

    Cantora, Compositora e Apresentadora. SOM LIVRE 24 países 🌎 Shows: (21)99883-7830 🌺 OUÇA NECESSITO👇🏻

    Hashtags#salveosul
    Mentions
    @ricardovianna@ricardovianna@gmfotografias94@gmfotografias94@brunobacck@brunobacck+3@pedrooagah, @bytiagocarvalho, @applehouseparaty
    Followers20.4M
    Engagement rate0.2%
    Average likes28.3K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil81.3%
    Portugal4.0%
    India2.7%
    InterestsTopics creator’s audience engages with the most.
    Mommy11.9%
    Photography10.9%
    Dog Owner8.9%
  5. 5. MC DANIEL 🦅 FALCÃO DO FUNK

    @mcdaniellInstagramBrazil, São Paulo, Se

    @adidasbrasil @golydrink 🌎 @tropadofafa @esportesdasorte 🦅🦁 11 91525-6126 (Shows) 🎤 📺

    Hashtags#tim5g#meetandgreet#mcdanielnatim
    Mentions
    @spotifybrasil@spotifybrasil@lyonsproducoes@lyonsproducoes
    Followers19.9M
    Engagement rate3.8%
    Average likes595K
    Audience quality score82/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.+370.1%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil88.6%
    Spain2.9%
    United States1.9%
    InterestsTopics creator’s audience engages with the most.
    Blogger13.9%
    Music12.4%
    Fitness11.0%
  6. 6. Kéfera Buchmann

    @keferaInstagramBrazil, São Paulo, Se

    📩 Publicidades: 🎭 Atuação (cinema, teatro, TV):

    Hashtags#reels#musica#pop#demilovato
    Followers16M
    Engagement rate0.1%
    Average likes19.7K
    Audience quality score70/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil89.0%
    India2.0%
    United States2.0%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner13.1%
    Music10.2%
    Photography10.2%
  7. 7. Bruno Goes 🎭

    @nobruInstagramBrazil, São Paulo, Tatuape

    Seguindo o @fluxogg 💜 Viciado em viver, apenas! 🐾 “Forbes Under30” 🏆 @jogueblaze 🔞 Jogue com responsabilidade Embaixador @realmebr.official 📱

    Hashtags#desafiogillettemach3#desafio#academia#publicidade
    Mentions
    @bsopoficial@bsopoficial@flexformbr@flexformbr
    Followers15.3M
    Engagement rate0.6%
    Average likes101K
    Audience quality score29/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil83.3%
    United States8.3%
    Spain4.2%
    InterestsTopics creator’s audience engages with the most.
    Sports22.6%
    Youtuber19.4%
    Dog Owner12.9%
  8. 8. Maraisa

    @maraisaInstagramBrazil, São Paulo, Santa Gertrudes

    Dupla Maiara & Maraisa 🎻 @inconcertmem 🛳️ @maiaraemaraisaemaltomar ⬇️ Ouça agora • Fora do Compasso

    Mentions
    @wanderoliveiraworkshow@wanderoliveiraworkshow@gih_pepsi@gih_pepsi@gabiidemorais@gabiidemorais+2@brunomarquesmakeup, @luizplinio
    Followers13.5M
    Engagement rate0.1%
    Average likes17.4K
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201820192021202220242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil84.1%
    United States4.4%
    Portugal2.9%
    InterestsTopics creator’s audience engages with the most.
    Music21.7%
    Singer13.3%
    Songwriter10.8%
  9. 9. Gracyanne Barbosa

    @graoficialInstagramBrazil, São Paulo, Itaim Bibi

    Musa fitness | Atriz | Força, foco e ovo 🥚+ uma dose extra de superação💥 CEO & Diretora Criativa @gracyovos 📧

    Hashtags#fitness#teamgra#bbb#gratidão
    Mentions
    @bbb@bbb@ericksonramoss@ericksonramoss@bycarolfranca@bycarolfranca+1@israelvalentimoficial
    Followers13M
    Engagement rate0.04%
    Average likes1.1K
    Audience quality score38/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil73.0%
    United States6.0%
    India3.0%
    InterestsTopics creator’s audience engages with the most.
    Fitness30.6%
    Dog Owner7.6%
    Music7.0%
  10. 10. DANI RUSSO

    @danirussotvInstagramBrazil, São Paulo, Osasco

    🎤 Artista | Empresária | 🥇@drtvrecords | @gold.iphonestatuape @jogueblaze 18+ publi:

    Hashtags#danirusso#funk
    Mentions
    @assilgaureye@assilgaureye
    Followers13M
    Engagement rate0.2%
    Average likes14.7K
    Audience quality score58/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil80.0%
    Portugal4.0%
    Yemen4.0%
    InterestsTopics creator’s audience engages with the most.
    Youtuber13.8%
    Dog Owner12.1%
    Mommy10.3%

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How We Rank the Top Instagram Influencers in São Paulo

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top Instagram influencers in São Paulo in 2026?

As of November 2026, the most followed of the top Instagram influencers in São Paulo is Eliana Michaelichen with 32.8M followers, followed by BN NOTÍCIAS and IZA. This ranking lists 47,786 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find Instagram influencers in São Paulo for my brand?

Start with this ranking of 47,786 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top Instagram influencers in São Paulo ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for Instagram influencers in São Paulo?

The creators in this ranking have an average engagement rate of 0.6%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do Instagram influencers in São Paulo charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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