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Top Influencers in Sydney (2026)

Meet the top influencers in Sydney for 2026, the Sydney creators building loyal audiences across Instagram, TikTok, and YouTube. Compare engagement and audience quality to find the right local partners.

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Explore the top influencers in Sydney for October 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Sydney creators for local campaigns. To explore detailed creator analytics and find more accounts, .

  1. 1. Celeste Barber

    @celestebarberInstagramAustralia, New South Wales, Sydney - Inner

    I made out with Tom Ford AND I’m the founder of @booiebeauty

    Hashtags#kelloggsforreal#realnourishment#ad#celestechallengeaccepted
    Followers9.7M
    Engagement rate0.1%
    Average likes10.9K
    Audience quality score45/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States23.0
    Australia9.0
    United Kingdom8.0
    InterestsTopics creator’s audience engages with the most.
    Dog Owner22.0
    Mommy13.3
    Travel11.0

  2. 2. STEPH ADAMS

    @stephadams2012InstagramAustralia, New South Wales, Sydney - Inner

    #1 International Bestselling Author (15 x Books) World Women Leader Award, 2023 New Bestselling Book: Style Secrets Now Available globally ⬇️

    Hashtags#womensupportingwomen#global
    Mentions
    @neyo@neyo@amberloungeltd@amberloungeltd
    Followers4.3M
    Engagement rate0.3%
    Average likes9.6K
    Audience quality score34/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Australia18.1
    Singapore12.4
    United States9.5
    InterestsTopics creator’s audience engages with the most.
    Fashion26.4
    Travel12.5
    Food11.3

  3. 3. Ellyse Perry

    @ellyseperryInstagramAustralia, New South Wales, Sydney - Inner

    Management: @alwayshuman

    Mentions
    @alanaking95@alanaking95
    Followers2.7M
    Engagement rate6.3%
    Average likes189K
    Audience quality score55/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India62.2
    Australia11.1
    France4.4
    InterestsTopics creator’s audience engages with the most.
    Cricket33.3
    Music11.5
    Photography9.4

  4. 4. Gemma Chan

    @gemmachanInstagramAustralia, New South Wales, Sydney - Inner

    Actress • Producer • @unicef_uk Ambassador

    Hashtags#eastsidevoices#esea#lvfw24#katemoss
    Mentions
    @unicef@unicef@gdnsaturday@gdnsaturday@hels_lee@hels_lee+7@sceptrebooks, @guardian, @louisvuitton, @nicolasghesquiere, @wmag, @saramoonves, @monikablunder
    Followers2.1M
    Engagement rate2.3%
    Average likes52.7K
    Audience quality score70/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.5%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States27.3
    United Kingdom10.2
    China5.7
    InterestsTopics creator’s audience engages with the most.
    Fashion20.2
    Food13.7
    Travel10.9

  5. 5. Lara Worthington

    @laraworthingtonInstagramAustralia, New South Wales, Sydney - Inner

    @ommagebeauty coming soon @imgmodels worldwide

    Hashtags#megwebster
    Mentions
    @connerives@connerives@zuzanaspustova@zuzanaspustova@iulia_matei@iulia_matei+7@vanessa_coyle, @sarahjopalmer, @avatar, @maisonalaia, @repossi, @gaiarepossi, @tomford
    Followers1.8M
    Engagement rate-%
    Average likes-
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-1.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Australia58.6
    United States8.1
    France4.6
    InterestsTopics creator’s audience engages with the most.
    Fashion28.4
    Dog Owner13.6
    Travel13.1

  6. 6. Health & Fitness

    @bossgirlsempireInstagramAustralia, New South Wales, Sydney - Inner

    Positivity Only 🖤 follow the girls we post 👇

    Mentions
    @leialittle@leialittle
    Followers1.6M
    Engagement rate0.1%
    Average likes980
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Colombia7.7
    Germany7.7
    United States7.7
    InterestsTopics creator’s audience engages with the most.
    Fitness21.1
    Dog Owner12.7
    Travel11.3

  7. 7. Robert Whittaker

    @robwhittakermmaInstagramAustralia, New South Wales, Sydney - Inner

    @ufc MW#3 @graciejiujitsusmeatongrange @mmarcadepodcast @unibetaustralia @musashinutrition

    Hashtags#saudiarabia#ufcfightnight#ufcanz#ufc
    Followers1.5M
    Engagement rate0.8%
    Average likes26.6K
    Audience quality score65/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.5%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Australia25.4
    United States14.3
    United Kingdom6.4
    InterestsTopics creator’s audience engages with the most.
    MMA15.7
    Dog Owner13.7
    Fitness13.1

  8. 8. RÜFÜS DU SOL

    @rufusdusolInstagramAustralia, New South Wales, Sydney - Inner

    Inhale / Exhale, out now World tour 2025, on sale now

    Followers1.4M
    Engagement rate4.9%
    Average likes56.9K
    Audience quality score93/100Very high
    Followers evolutionA graph showing the change in a creator’s follower count over time.+4.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States35.1
    Australia11.3
    Brazil7.3
    InterestsTopics creator’s audience engages with the most.
    Music24.5
    Dog Owner19.3
    Travel8.8

  9. 9. Models

    @igs.finest.babezInstagramAustralia, New South Wales, Sydney - Inner

    💠 ♨️UNIQUE ADVERTISING CONTACT VIA EMAIL 💼 💠 💢TURN PUSH NOTIFICATIONS ON 💠 ♦️DM IF YOU WANT TO BE FEATURED OR PROMOTED

    Hashtags#tsrmatrimoniez
    Followers1.2M
    Engagement rate0.1%
    Average likes345.50
    Audience quality score44/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States21.4
    Spain7.1
    Mexico7.1
    InterestsTopics creator’s audience engages with the most.
    Photography21.7
    Fashion18.6
    Fitness17.5

  10. 10. 𝕬𝕸𝕰𝕷𝕴𝕬

    @ameliathInstagramAustralia, New South Wales, Sydney - Inner

    🎙️ @studiosembang #JomSembang 🧠 @athq.media 🥒 @pickledepot @padeldepotkl

    Hashtags#glutahya#breakfreefromdarkspots#spotlessglow#lancomeskincare
    Mentions
    @vaselinemy@vaselinemy@lancomeofficial@lancomeofficial@youtube@youtube+1@axisy_malaysia
    Followers1.1M
    Engagement rate0.3%
    Average likes2.9K
    Audience quality score39/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Malaysia71.1
    United States6.7
    India4.4
    InterestsTopics creator’s audience engages with the most.
    Fashion16.7
    Entrepreneur11.1
    Mommy11.1

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How We Rank the Top Influencers in Sydney

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Rated by the Brands Who Use It Every Day

See why marketers and agencies choose Heepsy to run their influencer programs.

“It’s made it so much easier to find the right influencers and manage our collaborations. The platform has everything we need, from finding and vetting influencers to managing collabs and payments.”
ErinHead of Brand Marketing
“We’ve used multiple influencer platforms, but Heepsy stands out for its affordability and how easy it is to use. Highly recommended for any brand looking to scale influencer marketing.”
OwenInfluencer Marketing Manager
“Heepsy offers a diverse range of powerful features, including customizable reports on influencer performance and campaign ROI that help us refine our strategy.”
TariqHead of Global Partnerships

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

How are the top influencers ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match the ranking’s network, niche, and location. Rankings are refreshed monthly with the latest public data. Each card also shows engagement rate, average likes, and audience quality, so you can compare creators beyond their size.

How often is the ranking updated?

Rankings are refreshed every month with the latest public data, so the list always reflects current performance.

Can I filter influencers by specific location or niche?

Yes. With a free Heepsy account you can search by topic, location, followers, engagement, audience demographics and more.

What metrics are used to calculate engagement rate?

Engagement rate is the average of likes and comments on recent posts divided by follower count. Suspicious activity is excluded.

How can I access full influencer reports?

Click “Unlock full profile” on any creator and sign up for free to see audience demographics, authenticity, growth and pricing estimates.

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