Top Lifestyle Influencers on YouTube in UK (2026)

Discover the top Lifestyle influencers on YouTube in UK for 2026 and meet the British everyday-life YouTubers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Lifestyle Influencers on YouTube in UK?

Explore the top Lifestyle influencers on YouTube in UK for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover British YouTubers in the Lifestyle niche. To explore detailed creator analytics and find more accounts, .

  1. 1. Shab & Kassie

    @shabandkassieYouTubeUnited Kingdom

    Shab & Kassie - mother and daughter duo. Makeup Looks | Makeup Tutorials | Makeup | Family | Lifestyle + more _____________________________________________________________________________ 💌 Business / Collaborations: Follow us: » TikTok: @shabandkassie » Instagram: @shabandkassie » All Links: https://hoo.be/shabandkassie

    Hashtags#everydaymakeup#softglam#makeuptutorial#mumanddaughter
    Followers6.8M
    Engagement rate0.01%
    Average likes1K
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.4%
    202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States24.7%
    United Kingdom24.7%
    India20.0%
    InterestsTopics creator’s audience engages with the most.
    Makeup Artist18.4%
    Fashion17.2%
    Beauty9.2%
  2. 2. Lilly Sabri

    @LillySabriYouTubeUnited Kingdom

    Subscribe for weekly Full Body Home Workouts and Pilates exercises! I’m Lilly Sabri, founder of LEAN with Lilly. I’ve been a Chartered Physiotherapist since 2010, APPI Pilates instructor, Fitness, Heath and Lifestyle Influencer. Over the years, I’ve educated and empowered hundreds of thousands of people around the world to live a healthier lifestyle in a way that encourages increased body confidence regardless of shape, size and fitness level. Their transformations have been my driving force. My aim is to create a supportive community, accessible to anyone wanting to take control and make changes towards leading a healthier, happier lifestyle! I've now taken my years of physio experience and poured it into my guides, workout videos, and more to develop a fit, confident and healthy lifestyle for myself and others! Join the #LeanWithLilly family to take control, feel confident and live a healthier, happier lifestyle! Socials: @lillysabri Website: www.leanwithlilly.com

    Followers6.6M
    Engagement rate0.02%
    Average likes1.5K
    Audience quality score24/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.8%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom26.0%
    United States24.7%
    Spain18.2%
    InterestsTopics creator’s audience engages with the most.
    Photography13.6%
    Fitness13.6%
    Dog Owner12.4%
  3. 3. Ali Abdaal

    @aliabdaalYouTubeUnited Kingdom

    Hey, I'm Ali, a doctor turned entrepreneur, and the world’s most-followed productivity expert 😜 On this channel, we explore evidence-based strategies and tools that can help us be more productive, and build a life that we love. If that sounds interesting, consider subscribing! See you in the next video x

    Hashtags#1#2#3#4
    Mentions
    @htws@htws@JeffSu@JeffSu@ChrisWillx@ChrisWillx+3@GrowVeg, @TiagoForte, @HannahMartinRG
    Followers6.6M
    Engagement rate0.07%
    Average likes4.9K
    Audience quality score43/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.5%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States22.0%
    United Kingdom20.9%
    Spain20.9%
    InterestsTopics creator’s audience engages with the most.
    Music19.2%
    Food14.1%
    Dog Owner10.3%
  4. 4. Caroline Girvan

    @CarolineGirvanYouTubeUnited Kingdom

    Hello, and welcome! I'm Caroline Girvan, Certified Personal Trainer, MNU Certified Nutritionist, and Pre and Postnatal Specialist. My story began in my actual home in 2020, where it was just me, my dumbbells, and my phone. Fast forward, and now we are over 2 million strong! Every day, every session, it has all been part of our shared journey towards growth. Now, I'm also excited to welcome you to my new digital home, CGX. With exclusive workouts and fresh content, it's a space where we can explore, learn, challenge, and build a stronger body and mind together. Education empowers us, and empowerment builds self-confidence. So, expect to learn as we train! We'll cover training fundamentals, spicing things up to keep it fun. As a mother, ultra runner, triathlete, and someone striving to be the best version of myself, I'm passionate about sharing my journey with you. I hope you'll find it inspiring as you navigate your own path. Are you ready? Let's go! Cx

    Followers4.7M
    Engagement rate0.7%
    Average likes31.2K
    Audience quality score54/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+1.2%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States23.8%
    United Kingdom22.5%
    India17.5%
    InterestsTopics creator’s audience engages with the most.
    Fitness18.5%
    Fashion15.2%
    Dog Owner13.0%
  5. 5. Carl Cunard

    @carlcunard1YouTubeUnited Kingdom

    Welcome to the official Carl Cunard YouTube channel! I’m Carl Cunard, an expert on showcasing the best trends in men’s clothing, fashion fits and styling tips to make the ‘everyday man’ look and feel his best! I’m a London based Lifestyle and Beauty Influencer and I upload to my channel once a week. My regular videos include; styling mens clothes, fashion and luxury hauls, male grooming, dog owner advice, fashion tips, lifestyle vlogs and more. Stay tuned for more mens fashion content, information about styling, and clothing! #CarlCunard #MensFashion #ChowChow

    Hashtags#overview#colcode77562570#mensmakeup#naturalmakeupformen
    Followers4.6M
    Engagement rate<0.01%
    Average likes99
    Audience quality score23/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom22.4%
    United States21.2%
    Spain21.2%
    InterestsTopics creator’s audience engages with the most.
    Fashion21.5%
    Photography13.9%
    Music8.9%
  6. 6. Yammy

    @yammyYouTubeUnited Kingdom

    Reactions, Games & More! If you like what you see, make sure to hit the SUBSCRIBE button, it's free and it lets you know when a new video is published. Hope you enjoy my channel! 📍LEEDS, UK

    Hashtags#heartopia#heartopiagame#heartopiabuild#heartopiahouse
    Followers4M
    Engagement rate<0.01%
    Average likes150
    Audience quality score46/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States23.2%
    United Kingdom23.2%
    India19.5%
    InterestsTopics creator’s audience engages with the most.
    Dog Owner12.7%
    Music12.7%
    Photography11.3%
  7. 7. Gigguk

    @giggukYouTubeUnited Kingdom

    Just a guy who likes to talk about Anime and has been doing it for way too long.

    Hashtags#afkarena#sololeveling
    Followers3.6M
    Engagement rate1.0%
    Average likes35.9K
    Audience quality score64/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.1%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India23.9%
    United Kingdom21.6%
    United States20.5%
    InterestsTopics creator’s audience engages with the most.
    Comicbooks15.9%
    Travel11.6%
    Dog Owner11.6%
  8. 8. Sophia Grace

    @SophiaGraceYouTubeUnited Kingdom

    Official YouTube channel of Actress/Singer/Recording artist and Ellen Show star "Sophia Grace". Thank you to "The Ellen Show", "Nicki Minaj" and "YouTube". Contact: / For Music Contact: . Also Thank You All For Your Kind Comments And Support, Please Subscribe, thank you. Want to send Fan Mail to Sophia Grace? Sophia Grace Fan Mail Connect Management Unit 4 100 Villiers Road London, NW2 5PJ United Kingdom

    Hashtags#sophiagrace#vlog#format#videospecific
    Followers3.5M
    Engagement rate0.03%
    Average likes1.1K
    Audience quality score61/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States22.7%
    United Kingdom20.5%
    India15.9%
    InterestsTopics creator’s audience engages with the most.
    Music25.9%
    Fashion11.1%
    Acting9.9%
  9. 9. Tanya Burr

    @tanyaburrYouTubeUnited Kingdom

    Fashion, beauty & lifestyle creator, and founder of book club Chapter

    Hashtags#shopmycreator
    Followers3.1M
    Engagement rate0.04%
    Average likes1.1K
    Audience quality score56/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United Kingdom24.6%
    United States21.3%
    Spain18.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion15.9%
    Dog Owner12.7%
    Makeup Artist9.5%
  10. 10. MRLONDON

    @MrLondonTVYouTubeUnited Kingdom

    Welcome to my channel, dedicated to empowering women to embrace a healthier lifestyle. Here, you’ll find an array of content designed to keep you engaged and motivated on your fitness journey. On this channel, get ready for INTENSE yet FUN workouts, alongside Motivation Tips, Vlogs, and a treasure trove of fitness wisdom. Don’t just watch, join our community! Subscribe and hit the notification bell to stay updated. For more real-time updates and fitness tips, follow me on all my social media platforms. Let's make fitness not just a goal, but a lifestyle! đŸ’ȘđŸŸ

    Followers2.9M
    Engagement rate0.04%
    Average likes1.7K
    Audience quality score51/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.3%
    201920202021202320242025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    India22.5%
    Spain22.5%
    United Kingdom21.3%
    InterestsTopics creator’s audience engages with the most.
    Fashion16.7%
    Fitness16.7%
    Dog Owner10.7%

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How We Rank the Top Lifestyle Influencers on YouTube in UK

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top lifestyle influencers on YouTube in UK in 2026?

As of November 2026, the most followed of the top lifestyle influencers on YouTube in UK is Shab & Kassie with 6.8M followers, followed by Lilly Sabri and Ali Abdaal. This ranking lists 3,753 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find lifestyle influencers on YouTube in UK for my brand?

Start with this ranking of 3,753 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top lifestyle influencers on YouTube in UK ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for lifestyle influencers on YouTube in UK?

The creators in this ranking have an average engagement rate of 0.2%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do lifestyle influencers on YouTube in UK charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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