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Discover the top Pop Culture influencers on YouTube in Brazil for 2026 and meet the Brazilian celebrity YouTubers audiences trust most. Compare engagement, audience quality, and growth to find the right partners.
Explore the top Pop Culture influencers on YouTube in Brazil for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Brazilian YouTubers in the Pop Culture niche. To explore detailed creator analytics and find more accounts, sign up for a free Heepsy account.
Official channel of Brazilian popstar Anitta. Check out performances and all music videos, including the hits Envolver, Boys Don't Cry, Girl From Rio, Me Gusta (feat. Cardi B & Myke Towers), Downtown (feat. J Balvin), Vai Malandra (feat. Mc Zaac, Maejor, Tropkillaz & DJ Yuri Martins) and Bang. Subscribe now! Canal oficial de la estrella pop brasileña Anitta. Mira las actuaciones y todos los videoclips, incluso los éxitos Envolver, Boys Don't Cry, Girl From Rio, Me Gusta (feat. Cardi B y Myke Towers), Downtown (feat. J Balvin), Vai Malandra (feat. Mc Zaac, Maejor, Tropkillaz y DJ Yuri Martins) y Bang. ¡Suscríbese ahora! Canal oficial da popstar brasileira Anitta. Confira as apresentações e todos os videoclipes, incluindo os sucessos Envolver, Boys Don't Cry, Girl From Rio, Me Gusta (feat. Cardi B e Myke Towers), Downtown (feat. J Balvin), Vai Malandra (feat. Mc Zaac, Maejor, Tropkillaz & DJ Yuri Martins).
Luísa Sonza is one of Brazil’s biggest pop artists and one of the most influential female voices in Latin America. At 28, she has established herself as a powerhouse in contemporary pop music, combining commercial success, a distinctive artistic identity, and global reach. With over 10 billion streams and more than 75 million followers across social media, Luísa has become one of the most impactful Brazilian artists of her generation. Her latest project, Brutal Paraíso, introduced a more mature sound and gained international attention after its debut at Coachella 2026. A three-time Latin Grammy Awards nominee, Luísa has collaborated with artists such as Mariah Carey, Demi Lovato, Katy Perry, 6LACK, Emilia, and Young Miko, among other major names in the industry. Her music has also been featured at some of the world’s biggest festivals, including Coachella, Lollapalooza, and Rock in Rio.
Pabllo Vittar, born in Maranhão, Brazil, is one of the leading Brazilian pop artists and the world’s most popular drag queen. Recognized by TIME as an influential young leader and the first drag queen to win an MTV EMA, she rose to fame with “Open Bar” (2015) and her debut album Vai Passar Mal (2017). She broke records w/ Não Para Não (2018) and entered the international market with “Flash Pose” (2019). Her Batidão Tropical albums (2021&2024) celebrated Brazilian rhythms and achieved millions of streams with hits like “São Amores.” She also collaborated with Sevdaliza and Yseult on the global hit “Alibi,” which reached #12 on the Global Charts. Pabllo made history performing at Coachella and other major festivals. In 2024, she was one of the highlights of Madonna’s historic show on Copacabana. In 2025, she drew millions at Carnival, launched Club Vittar, and opened for Lady Gaga as a DJ. She is currently touring and preparing her seventh album, featuring songs in English and Spanish.
ALOK is a bonafide dance music superstar, holding the title of the second biggest Instagram following of any electronic artist globally, with over 26 million fans and 28 million monthly listeners making him the most listened to Brazilian artist in the world. In 2023, he was named the 4th Best DJ in the world, according to the prestigious DJ Mag Top 100 DJ Poll. He is widely regarded as one of the most influential Brazilian artists of all time and is experiencing his breakout moment in the US. Recently he collaborated with Grammy-award pop sensation John Legend on ‘In My Mind’, also with renegade vocalist John Martin, as well lending his craft to remix multi-platinum, #1 artist Ed Sheeran.
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@khalidvideos do cellbit copyright[@]cellbits.com.br contato[@]cellbits.com.br
Nascidos em Niterói, os irmãos Rodrigo, Diogo e Gabi formaram a Melim. Donos de diversas músicas de sucesso no Brasil, como Meu Abrigo, Ouvi Dizer, Gelo e Eu Feat. Você, eles se aventuram na música desde cedo. Uniram-se para cantar em um festival e seguiram juntos até 2023. Com 8 anos de carreira, 3 álbuns de estúdio, 3 indicações ao Latin Grammy e 31 certificados de sucesso, incluindo um Disco de Diamante Quintuplo com “Meu Abrigo”, os números do trio ultrapassaram 6 bilhões de reproduções, além de dominarem também as rádios do país, tornando a banda o ato pop mais ouvido no Brasil. A banda encerrou seu ciclo com Melhor De Três (Ao Vivo), dvd gravado ao vivo, em São Paulo. O projeto reuniu algumas das canções que marcaram a história dos três juntos e veio para celebrar a brilhante trajetória da Melim. Ouça agora e acompanhe os voos solos dos irmãos!
Depois de lançarem "Cara" e "Coroa" como projetos solo em 2022, a dupla fez seu comeback em 2023. A nova era de Carol & Vitoria é o equilíbrio, é a soma e o resultado de tudo que as duas viveram até aqui. É a união de todo o aprendizado, debaixo dos holofotes e nos backstages. É a moeda de ouro ao fim do arco-íris. Um projeto que se propõe entrega rítmica, estética pop atualizadas e que constrói uma narrativa como um projeto individual e como passo na carreira das meninas. É a formatura de Carol & Vitoria no mundo pop. Pelas amizades que fizeram, pelas pontes que detém e pelo talento… esse álbum faz a transição entre “estudantes” e as coloca como “preparadas” para entrar nesse mercado.
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ACHISMOS TV é o canal para você que não tem certeza de nada e achismos de tudo. Inscreva-se e rompa seus achismos! Publicidade e eventos: Shows: Links de vendas - ingressos dos shows: https://mauriciomeirelles.com.br/
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Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.
Every creator is screened for genuine vs. suspicious followers
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As of November 2026, the most followed of the top pop culture influencers on YouTube in Brazil is Anitta with 18.3M followers, followed by Luísa Sonza and Pabllo Vittar. This ranking lists 4,732 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.
Start with this ranking of 4,732 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.
Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.
The creators in this ranking have an average engagement rate of 0.4%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.
Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.
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