Top Instagram Influencers in Indonesia (2026)

Meet the top Instagram influencers in Indonesia for 2026, the Indonesian Instagrammers audiences follow most. Compare engagement, audience quality, and growth to find the right partners.

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Who Are the Top Instagram Influencers in Indonesia?

Explore the top Instagram influencers in Indonesia for November 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Indonesian Instagrammers for your next campaign. To explore detailed creator analytics and find more accounts, .

  1. 1. Nike

    @nikeInstagramIndonesia, Jakarta Raya, Jakarta Pusat

    Just Do It.

    Hashtags#paralympics#milanocortina2026
    Mentions
    @teamusa@teamusa@oksanamasters@oksanamasters
    Followers298M
    Engagement rate0.02%
    Average likes46.5K
    Audience quality score56/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States14.6%
    Germany10.4%
    Indonesia8.3%
    InterestsTopics creator’s audience engages with the most.
    Fashion20.7%
    Blogger11.5%
    Music10.3%
  2. 2. Joko Widodo

    @jokowiInstagramIndonesia

    Akun Instagram resmi Joko Widodo 🇮🇩.

    Followers55.9M
    Engagement rate0.1%
    Average likes77.4K
    Audience quality score61/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.3%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia91.7%
    United States8.3%
    InterestsTopics creator’s audience engages with the most.
    Food21.1%
    Mommy15.8%
    Automotive10.5%
  3. 3. Ayu Tingting

    @ayutingting92InstagramIndonesia

    아유 팅팅 🫶🏻😉 Endorsement @sacmanage CP : 087876734391 / 081904762228| 👩‍👧singer Youtube Channel Bunda dan Bilqis

    Hashtags#saturdayrunning#pertemanansehat
    Mentions
    @m_nur_maulana@m_nur_maulana@slc_weddingservice@slc_weddingservice@maxmax_collection@maxmax_collection+3@farahcarpetsofficial, @fathurmotret, @wendicagur
    Followers55.3M
    Engagement rate0.1%
    Average likes59.3K
    Audience quality score50/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia92.0%
    Malaysia3.0%
    India1.0%
    InterestsTopics creator’s audience engages with the most.
    Fashion19.5%
    Photography14.6%
    Mommy9.8%
  4. 4. Ruben Onsu

    @ruben_onsuInstagramIndonesia

    CP : @ne2ngrasyidah Business Inquiries: +628118283883 /+6281318812424 BA : @beningsclinic_jakarta

    Hashtags#rubenonsu#justruben#dayinmylife#brownisttv
    Mentions
    @brownis_ttv@brownis_ttv@ayutingting92@ayutingting92@wendicagur@wendicagur+3@jck_desaratu, @atieknw, @maartenpaes
    Followers45.2M
    Engagement rate0.01%
    Average likes4.4K
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia70.0%
    Malaysia6.7%
    Monaco6.7%
    InterestsTopics creator’s audience engages with the most.
    Mommy13.5%
    Cat Owner10.8%
    Travel10.8%
  5. 5. Natasha Wilona

    @natashawilona12InstagramIndonesia

    @posturejakarta @wil.active BA of @topcoffeeid @bioaquabeautyofficial

    Hashtags#7xceramide#jumbosunscreen#bioaquajumbo
    Mentions
    @bioaquabeautyofficial@bioaquabeautyofficial@fandy_the@fandy_the
    Followers43.3M
    Engagement rate0.5%
    Average likes203K
    Audience quality score76/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia76.5%
    United States11.8%
    Vietnam5.9%
    InterestsTopics creator’s audience engages with the most.
    Fashion26.3%
    Dancer10.5%
    Travel10.5%
  6. 6. Atta Halilintar (PAPATA)

    @attahalilintarInstagramIndonesia

    @timnasfutsal @atta.music @ahhaproduction_ @ahhaberbagi @godslave.ent @ahhabinaumma @pendekarunited @pendekaresports @fcbekasi 💼+6281383400680

    Mentions
    @pendekarunited@pendekarunited@anjiasmara@anjiasmara@erichalamin@erichalamin+1@ahhaproduction_
    Followers40.1M
    Engagement rate1.1%
    Average likes420K
    Audience quality score43/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-1.2%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia51.1%
    United States17.0%
    United Kingdom8.5%
    InterestsTopics creator’s audience engages with the most.
    Fashion17.5%
    Music12.3%
    Mommy12.3%
  7. 7. Gisella Anastasia

    @gisel_laInstagramIndonesia

    Founder of @madame.gie || @gofyber @tedu.disini || 👇 reaksi spontan gempi buat alma 🤣👇

    Hashtags#latepost#liburannyampi#happympi
    Mentions
    @iniviehospitality@iniviehospitality@iqbalwidjayanto@iqbalwidjayanto
    Followers39.1M
    Engagement rate0.07%
    Average likes102K
    Audience quality score68/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia82.1%
    India5.1%
    Monaco5.1%
    InterestsTopics creator’s audience engages with the most.
    Fashion23.4%
    Mommy21.3%
    Travel8.5%
  8. 8. Luna Maya

    @lunamayaInstagramIndonesia, Jakarta Raya, Jakarta Pusat

    @namabeauty.co @tsmediaid @roleentertainment @yayasan_lunamayanawasena BA @zappremiere @rrfx.indonesia

    Hashtags#moontothemax#lunadicintaimaximal#ceremony#thereception
    Mentions
    @bvlgari@bvlgari@hilariusjason@hilariusjason@yudithnk@yudithnk+7@dibbaofficial, @heaven_tanudiredja, @_peau, @yosafat_k, @fullertonbayhotelsg, @samsungindonesia, @rghsura
    Followers37.9M
    Engagement rate0.03%
    Average likes11K
    Audience quality score57/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.4%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia80.0%
    Monaco6.7%
    Taiwan6.7%
    InterestsTopics creator’s audience engages with the most.
    Mommy34.5%
    Skincare20.7%
    Fashion10.3%
  9. 9. raisa6690

    @raisa6690InstagramIndonesia, Jakarta Raya, Jakarta Selatan

    @juni_records / @officialrainebeauty I just snap what I like, hope that's interesting enough for u to follow 😊 / "ambiVert" 25.06.2025

    Mentions
    @vagueskin@vagueskin@tanganofficial@tanganofficial
    Followers37.5M
    Engagement rate0.06%
    Average likes36.9K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.1%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia80.6%
    Australia2.8%
    Serbia2.8%
    InterestsTopics creator’s audience engages with the most.
    Photography9.3%
    Mommy9.3%
    Entrepreneur8.0%
  10. 10. RICIS🧜‍♀️

    @riaricis1795InstagramIndonesia, Jakarta Raya, Jakarta Pusat

    @ricisofficial_mgmt I @aramoanadaily BA @msglowbeauty @cintabundavitabumin @emiliaspreiofficial @deterjensayang @purela.official @ghenzystyle

    Hashtags#thericis
    Mentions
    @cintabundavitabumin@cintabundavitabumin@aramoanadaily@aramoanadaily
    Followers36.7M
    Engagement rate0.3%
    Average likes108K
    Audience quality score55/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201720192021202220242026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Indonesia85.7%
    Monaco3.6%
    Malaysia3.6%
    InterestsTopics creator’s audience engages with the most.
    Food13.8%
    Travel10.3%
    Music10.3%

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How We Rank the Top Instagram Influencers in Indonesia

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

Who are the top Instagram influencers in Indonesia in 2026?

As of November 2026, the most followed of the top Instagram influencers in Indonesia is Nike with 298M followers, followed by Joko Widodo and Ayu Tingting. This ranking lists 95,738 creators ordered by follower count, and each card shows the creator's engagement rate, average likes and audience quality.

How do I find Instagram influencers in Indonesia for my brand?

Start with this ranking of 95,738 creators and compare their engagement rate and audience quality, not just their follower count. Then create a free Heepsy account to filter creators by location, niche, follower range, engagement and audience demographics, and save the best matches to a list.

How are the top Instagram influencers in Indonesia ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match this ranking's filters. Heepsy refreshes the ranking every month with the latest public data, and this version was updated in November 2026. Each card shows an audience quality score, so you can spot accounts with suspicious followers.

What is a good engagement rate for Instagram influencers in Indonesia?

The creators in this ranking have an average engagement rate of 0.2%. Engagement usually drops as follower count grows, so smaller creators often show higher rates than the accounts at the top of the list. Heepsy calculates engagement rate as the average likes and comments on recent posts divided by follower count, excluding suspicious activity.

How much do Instagram influencers in Indonesia charge per post?

Rates depend mainly on follower count, engagement rate, content format and usage rights, so prices vary widely even within the same ranking. Heepsy shows a price estimate on each creator's full profile: click "Unlock full profile" and sign up for free to see pricing, audience demographics, authenticity and growth.

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