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Describe your brand, niche, and goals, and AI search suggests creators that fit. It gets sharper as it learns what works for you.
Reach creators who produce authentic, brand-ready photos and videos. Search millions by niche and style, vet their work and audience, and manage it all in one place.
What is a UGC creator? A UGC creator makes user-generated-style content, like natural photos and videos of a product, that brands can use in their own ads and channels. The draw is authenticity: this content looks like a real customer made it, which tends to perform better than polished studio work.
Search Instagram, TikTok, YouTube, and LinkedIn from one place, and switch networks whenever your campaign calls for it.
Describe your brand, niche, and goals, and AI search suggests creators that fit. It gets sharper as it learns what works for you.
See any creator’s audience by age, gender, location, and interests, so you reach the right people every time.
Spot fake followers and suspicious engagement before you invest, so every partnership is backed by real, authentic influence.
Organize creators into Projects, manage outreach, track deliverables, and handle payments, all from one workspace.
Monitor posts, reels, and videos in real time with engagement metrics, so you always know what’s working.
Export reports and creator data, and connect Shopify or WooCommerce to keep your influencer data flowing across your stack.
UGC has become a staple because it gives brands a steady supply of authentic content without a production team. Choosing well comes down to fit.
The main deliverable from a UGC creator is content you can use yourself, in paid ads, on your site, or across your own channels. Some creators also post to their followers, adding reach on top.
UGC only works if it feels right for your product and audience. Look for creators who already make content in your category and whose tone fits your brand, so the result looks native rather than forced.
If you also want the creator to post, the same rules as any influencer apply. Every advanced profile shows audience quality and demographics, so you can confirm the reach is real before you commit.
Type your niche, category, or keyword and Heepsy instantly surfaces creators that match your brand.
Review each creator’s audience, engagement, and content quality before you decide.
Save your top picks to a Project and compare them side by side to find the best fit.
Reach out directly through Heepsy with personalized messages.
Track deliverables, approvals, and campaign progress in one organized workspace.
Get real-time reports on performance and ROI, so you know exactly what’s working.
See why marketers and agencies choose Heepsy to run their influencer programs.
“It’s made it so much easier to find the right influencers and manage our collaborations. The platform has everything we need, from finding and vetting influencers to managing collabs and payments.”
“We’ve used multiple influencer platforms, but Heepsy stands out for its affordability and how easy it is to use. Highly recommended for any brand looking to scale influencer marketing.”
“Heepsy offers a diverse range of powerful features, including customizable reports on influencer performance and campaign ROI that help us refine our strategy.”
Search millions of Instagram creators and check their audiences are real before you commit.
Learn moreDiscover trending TikTok creators and analyze their engagement metrics in detail.
Learn moreFind top YouTube influencers and evaluate their channel performance effortlessly.
Learn moreCommon questions about finding, vetting, and working with ugc creators.
A UGC creator makes user-generated-style content, such as photos and videos of a product, that brands can use in their own ads and channels, whether or not the creator posts it to their own audience.
An influencer’s main value is their audience and reach. A UGC creator’s main value is the content they produce, which the brand uses itself. Some creators do both.
Search Heepsy by niche and style to find creators whose content fits your product, then review their work and, if reach matters, their audience.
Yes, that’s the point of UGC. Creators produce content the brand can use across its own paid and owned channels. Agree usage rights as part of your collaboration.
Not necessarily. Since the deliverable is content, follower count matters less. It only becomes important if you also want the creator to post to their own audience.
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