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WHO WE ARE? Bella Ammara‘s concept is to create garments that take into account simplicity, style and comfort desired by Muslim women who find themselves playing multiple roles in today‘s society. Our vision is to emphasize all Muslims the importance of the prayers lies in the fact that no matter what actions one performs in his life, the most important aspect is one’s relationship to God, that is, one’s faith (imaan), God-consciousness (taqwa), sincerity (ikhlas) and worship of God (ibaadah). This relationship with God is demonstrated and put into practice, as well as improved and increased, by the prayer. Therefore, if the prayers are sound and proper, the rest of the deeds will be sound and proper; and if the prayers are not sound and proper, then the rest of the deeds will not be sound and proper. Launched in 26th July 2012, Bella Ammara has now expanded its collection, introducing a classic, modern yet chic collection where designs reflect the changes in the seasons and contempo