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Top Influencers in Bulgaria (2026)

Meet the top influencers in Bulgaria for 2026, the Bulgarian creators audiences follow most across Instagram, TikTok, and YouTube. Compare engagement and audience quality to find the right partners.

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Explore the top influencers in Bulgaria for October 2026. This ranking is updated monthly to keep the list current. Use it as a starting point to discover Bulgarian creators across Instagram, TikTok, and YouTube. To explore detailed creator analytics and find more accounts, .

  1. 1. Sergei Kosenko

    @mr.thank.youInstagramBulgaria, Grad Sofiya, Stolichna

    Actor, singer, entrepreneur Let’s make some dreams come true ❤️💸

    Hashtags#animatedseries#sergo#mrthankyou#verticalseries
    Followers54.2M
    Engagement rate0.2%
    Average likes98.9K
    Audience quality score58/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.5%
    2023202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States39.0
    Bulgaria27.8
    Canada19.0
    InterestsTopics creator’s audience engages with the most.
    Dog Owner12.7
    Fashion12.7
    Model12.3

  2. 2. Grazi Massafera

    @massaferaInstagramBulgaria, Sofia

    🌻atriz mãe da Sofia🫶 Contato: Trigo -

    Hashtags#efeitohelioderm#publicidadeh#grazieyewear#publicidade
    Mentions
    @h@h@revistawow@revistawow@grazieyewear@grazieyewear
    Followers25.2M
    Engagement rate0.1%
    Average likes43.9K
    Audience quality score52/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Brazil82.3
    United States8.1
    Spain3.2
    InterestsTopics creator’s audience engages with the most.
    Fashion11.9
    Dog Owner8.9
    Fitness8.9

  3. 3. Olga Grigoryan

    @olgagrigoryanstyleInstagramBulgaria

    @grigoryansstyle @fashionnova

    Mentions
    @fashionnova@fashionnova
    Followers7.9M
    Engagement rate3.4%
    Average likes268K
    Audience quality score21/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.9%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States13.9
    France6.2
    India6.2
    InterestsTopics creator’s audience engages with the most.
    Photography30.8
    Fashion21.1
    Travel14.3

  4. 4. Lazar Angelov

    @lazar_angelov_officialInstagramBulgaria

    📧 ▪️Supplements @lazar_angelov_nutrition ▪️Gym @la7gym Get your Ultimate Workout Program here

    Followers6.1M
    Engagement rate0.1%
    Average likes8.2K
    Audience quality score68/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.-0.2%
    201820192020202220232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Turkey10.2
    Germany7.8
    Italy5.5
    InterestsTopics creator’s audience engages with the most.
    Fitness47.7
    Trainer11.4
    Fashion9.6

  5. 5. Getti

    @gettishowTikTokBulgaria

    Family Games with a Twist Guinness World Record setter Hula Hoop pro 🇺🇸🇧🇬

    Hashtags#family#challenge#boardgame#fun
    Followers4.4M
    Engagement rate0.1%
    Average likes4.4K
    Audience quality score26/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    202020212022202420252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    United States36.6
    Mexico17.2
    Canada16.1
    InterestsTopics creator’s audience engages with the most.
    Photography15.1
    Travel15.1
    Blogger12.3

  6. 6. Henrique Capriles Radonski

    @hcaprilesInstagramBulgaria, Sofia

    #YoSoyVenezolano 🇻🇪 Al servicio de los venezolanos, hoy y siempre. ❤️ @valeriavalle Papá de Sofía Del Valle, Lili Margarita y Henrique José

    Hashtags#28jul
    Mentions
    @valeriavalle@valeriavalle@rafaelramirezc_@rafaelramirezc_
    Followers3.4M
    Engagement rate0.0%
    Average likes1.2K
    Audience quality score53/100Low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.2%
    201720182020202120232024
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Venezuela67.5
    Chile8.4
    United States6.0
    InterestsTopics creator’s audience engages with the most.
    Mommy18.2
    Fashion10.0
    Dog Owner8.2

  7. 7. S O F I A N E & S E L M A

    @selma.sofianeTikTokBulgaria, Sofia

    👻 : SELMAETSOFIANE / SOFIANERICCI ⬇️ Shop ta gelée capillaire pour tes boucles SOFIANE30

    Followers2.5M
    Engagement rate1.3%
    Average likes31.7K
    Audience quality score75/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    20252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    France28.4
    Romania25.4
    Cameroon13.4
    InterestsTopics creator’s audience engages with the most.
    Blogger12.9
    Entrepreneur12.9
    Mommy11.3

  8. 8. Sarah Wayne Callies

    @sarahwaynecalliesInstagramBulgaria, Grad Sofiya, Stolichna

    i tell stories 🎭 🎥 🖊 🎧 🇺🇸 🇨🇦 @prisonbreakpodcast

    Hashtags#duster#reddressday#nomorestolensisters
    Mentions
    @officialjoshholloway@officialjoshholloway
    Followers2.1M
    Engagement rate0.9%
    Average likes17.8K
    Audience quality score45/100Very low
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.4%
    201720192020202220232025
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Turkey8.9
    United States8.9
    United Kingdom7.1
    InterestsTopics creator’s audience engages with the most.
    Dog Owner12.5
    Cat Owner8.8
    Photography8.8

  9. 9. The Clashers

    @TheClashersYouTubeBulgaria

    Hello friends, I am Slavi Panayotov, aka Slavi Klashara and welcome to The Clashers channel. Here you will find various content starting from our hit top 10 charts, unboxing and reviews of many products, 50 amazing facts, and some interesting vlogs. The theme of the channel changed from gaming to different spheres of entertainment in 2018. If you are here for the gameplay, there is a separate channel called The Clashers Gaming! Thank you all for subscribing and hitting that bell!

    Hashtags#финанси#clashvit#факти#бизнес
    Followers1.6M
    Engagement rate0.4%
    Average likes7.1K
    Audience quality score62/100Average
    Followers evolutionA graph showing the change in a creator’s follower count over time.+0.5%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Bulgaria47.3
    Turkey15.2
    India11.6
    InterestsTopics creator’s audience engages with the most.
    Dog Owner15.9
    Music11.1
    Food11.1

  10. 10. Света КЕМЕР

    @sveta-kemerYouTubeBulgaria

    Я - Света Кемер. Мне 26. Мой основной канал сейчас - Луномосик: https://www.youtube.com/@lunomosik ВНИМАНИЕ! У меня нет публичных аккаунтов в Инстаграм, ВК и других соцсетях, поэтому все, кто выдает себя за "ту самую Свету Кемер" и собирают деньги -- МОШЕННИКИ. Единственный способ связаться со мной по поводу сотрудничества: РКН А+: https://knd.gov.ru/license?id=672dfe0a3438580dea6e90b6&registryType=bloggersPermission

    Hashtags#челлендж
    Followers1.4M
    Engagement rate4.7%
    Average likes67.2K
    Audience quality score84/100High
    Followers evolutionA graph showing the change in a creator’s follower count over time.0.0%
    201920202022202320252026
    AuthenticityThe percentage of a creator’s audience that is likely to be real, human followers.
    LocationLocation of a creator’s engaged audience.
    Russia68.8
    Ukraine8.3
    Uzbekistan7.3
    InterestsTopics creator’s audience engages with the most.
    Fashion16.2
    Photography13.5
    Music12.2

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How We Rank the Top Influencers in Bulgaria

Every creator on this list is ranked by follower count, from the most followed down. The same criteria apply to every niche, network, and location, so a spot on the list always reflects a creator’s current reach.

Audience quality checked

Every creator is screened for genuine vs. suspicious followers

Transparent methodology

Positions are earned on data, never sponsored

Global coverage

Multiple networks, locations and niches covered

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“It’s made it so much easier to find the right influencers and manage our collaborations. The platform has everything we need, from finding and vetting influencers to managing collabs and payments.”
ErinHead of Brand Marketing
“We’ve used multiple influencer platforms, but Heepsy stands out for its affordability and how easy it is to use. Highly recommended for any brand looking to scale influencer marketing.”
OwenInfluencer Marketing Manager
“Heepsy offers a diverse range of powerful features, including customizable reports on influencer performance and campaign ROI that help us refine our strategy.”
TariqHead of Global Partnerships

Everything you need to know

Common questions about finding creators, running campaigns, and tracking results.

How are the top influencers ranked?

Creators are ranked by follower count, from the most followed down, among the public profiles that match the ranking’s network, niche, and location. Rankings are refreshed monthly with the latest public data. Each card also shows engagement rate, average likes, and audience quality, so you can compare creators beyond their size.

How often is the ranking updated?

Rankings are refreshed every month with the latest public data, so the list always reflects current performance.

Can I filter influencers by specific location or niche?

Yes. With a free Heepsy account you can search by topic, location, followers, engagement, audience demographics and more.

What metrics are used to calculate engagement rate?

Engagement rate is the average of likes and comments on recent posts divided by follower count. Suspicious activity is excluded.

How can I access full influencer reports?

Click “Unlock full profile” on any creator and sign up for free to see audience demographics, authenticity, growth and pricing estimates.

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